Clickatell vs Twilio

Clickatell and Twilio are the leading SMS gateway providers for American and global businesses. SMS marketing services provide two-way communication with mobile phone users through API integration, email to SMS, web SMS, shorts codes and more. Compare Clickatell vs Twilio, with their costs as low as $0.005 per text message.

Learn more about the 2019 SMS gateway provider comparison here, or discover more about our complete Clickatell review and Twilio review at SMS Comparison USA.

By Min Lew / Updated: Tuesday, June 11th, 2019

SMS Gateway Icon
  • Overall
  • Clickatell
    Overall
  • Twilio
    Overall
  • Price
  • Price
  • Price
  • Tools
  • Tools
  • Tools
  • Customer Service
  • Customer Service
  • Customer Service
  • Education
  • Education
  • Education
  • Trust Value
  • Clickatell
    Trust Value 80/100
  • Twilio
    Trust Value 94/100
  • Years Founded
  • Years Founded N/A
  • Years Founded 2008
  • Listed Company
  • Listed Company
  • Listed Company
  • Regulated
  • Regulated
  • Regulated
  • Spam Compliant
  • Spam Compliant
  • Spam Compliant
  • Payment Modes
  • Clickatell
    Payment Modes Prepay
  • Twilio
    Payment Modes Prepay, Postpay, Pay-as-you-go
  • Price Match
  • Price Match
  • Price Match
  • Free Trial
  • Free Trial
  • Free Trial
  • Phone Support
  • Clickatell
    Phone Support
  • Twilio
    Phone Support
  • Email Support
  • Email Support
  • Email Support
  • Support Hours
  • Support Hours 24/7
  • Support Hours 24/7
  • Global Coverage
  • Clickatell
    Global Coverage
  • Twilio
    Global Coverage
  • Developer API
  • Developer API
  • Developer API
  • Web Product
  • Web Product
  • Web Product
  • Dedicated Number
  • Dedicated Number
  • Dedicated Number
  • 2 way service
  • 2 way service
  • 2 way service
  • Delivery reports
  • Delivery reports
  • Delivery reports
  • Automated rules
  • Automated rules
  • Automated rules
  • Keyword in response
  • Keyword in response
  • Keyword in response
  • Email to SMS
  • Email to SMS
  • Email to SMS

Clickatell vs Twilio SMS Comparison

Clickatell and Twilio have SMS gateway services that are high respected within the text message industry of not only America, but also world wide. SMS marketing is extremely important for any business, whether this be for small, medium, or large sized enterprises, as this two-way communication is essential to connect with customers.

Both Clickatell and Twilio use SMS gateway API software that are able to integrate with web applications or mobile phones. This enables businesses to easily and efficiently send and receive mass text messages for uses such as appointment reminders, alerts, campaigns, short code verifications and more.

Clickatell vs Twilio SMS Features

The results from our Clickatell review and Twilio review, found that both mass text message providers offer a great range of SMS features, including:

  • Send and receive mass volumes of SMS messages globally
  • Short codes and long numbers
  • Dedicated phone numbers
  • User-friendly web interface
  • Multi-channel integration with a single API
  • Real-time delivery reports
  • Email to SMS
  • MMS

SMS Features

Pricing Plans Of Clickatell vs Twilio

Overall, whilst Clickatell and Twilio both have great SMS gateway services, it should be noted that Clickatell is a more premium provider, that has both set up fees and monthly fees, depending on the services a business requires. On the other hand, Twilio has a pay-as-you-go structure that is suitable for smaller businesses, as they only have to pay for what they need.

As a more premium provider of the two, Clickatell offers SMS plans in which businesses can pay a monthly fee. This fee is not outlined heavily in their website. Instead, there is a SMS pricing estimator which enables businesses to get a personalised quote, depending on the volume of SMS messages required, and the type of service they require (standard delivery, critical delivery, or two-way messages). Clickatell also claims on their site that businesses can try their services for free. Shown below is an example of a pricing schedule that could be offered to a business wishing to send 10,000 text messages per month.

Clickatell SMS Gateway Price Per Text Message

 

To get your personalised quote on SMS messages, visit their website below.

ClickSend SMS Website

Twilio has a pay-as-you-go pricing structure meaning that businesses can pay for the amount of the text messages they need (rather than being in a monthly plan). Twilio’s SMS charges start from $0.0075 per SMS message for the first 5 million messages, and can be as cheap as $0.0005 for over 1 billion text messages. However, incoming text messages will cost businesses the same amount has it is to send SMS messages. Short codes also start from $0.0075  and MMS start at $0.0100.

Reliability & Reputation Of Clickatell vs Twilio

Reliability of SMS providers is measured by the level of up-time SLA guarantee promised by the SMS gateway.

Service Level Guarantee

Clickatell does not appear to offer a full up-time guarantee on their site, however do state that whilst they cannot promise a 100% SLA 100% of the time, they will try their best to get the results their customers require. Twilio is more transparent with this level of reliability, with a 99.95% SLA guarantee, meaning that American business’s can assure that their text messages will be sent almost 100% of the time.

Supported Telecommunication Providers

Clickatell is supported by the best possible telecommunication providers within the US to ensure that text messages are delivered promptly and successfully. These providers include T-Mobile, AT&T, Cellcom, iWireless, and more.

Policies & Regulations

Clickatell clearly states that they are anti-spam compliant with USA regulations, including those states by CTIA – The Wireless Association. Twilio suggests that they are also anti-spam compliant and have their privacy policies in place.

Reputation

Twilio services highly renowned businesses including AirBnB, American Red Cross, Nordstrom and Lyft. Clickatell also has a reputable clientele list with the following customer success stores:

Clickatell reliability

Clickatell vs Twilio Customer Support

Both Clickatell and Twilio offer 24/7 support with contact forms, FAQ pages, and blogs. Twilio also offers a help centre which provides a central means for customers to get all of their SMS queries answered. Twilio also offers support plans as an extra SMS service, with a money back guarantee if businesses do not find their services effective. The benefits of these support plans are outlined below.

Clickatell vs Twilio Customer Support

In terms of customer ratings on Trustpilot, Clickatell rates 3.5 out of 5, and Twilio is rated higher with a 4 out of 5. Both of these ratings are high amongst the mass text message industry.

About SMS Comparison USA

SMSComparison.com is owned by a team of SMS experts who have previously worked in the mass text message industry for a number of years. After leaving the industry, the authors felt that there was a need for a simple way for American businesses to compare the various features and services offered by mass text message providers. Thus, this comparison site was formulated to help prospective businesses choose the SMS gateway provider that is best suited to their SMS marketing requirements.

The Clickatell review and Twilio review, and other SMS gateway provider reviews, were all created completely independently, and the information has been found from the provider’s websites, and prior industry knowledge. Therefore, should any of the information be out of date, please get in contact with the authors by clicking here, and actions will be taken to correct these errors.

To learn more about the SMS industry, read our SMS gateway and mass text message reviews.

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