Review of EZ Texting as a Gateway Provider

EZ Texting is a text messaging service mainly for medium to small size businesses who need to send small volumes of SMS at any one time.

The EZ Texting review of this gateway provider indicates a good range of features but its charges and reliability does not compare well with its competitors.

Our EZ Texting Review found the SMS provider had the following key strengths:

  • Focused on small to medium size companies only
  • Provides a platform to allow a flexible, customized API to manage distribution of SMS
  • Able to send multimedia messages
  • Offer a generous 250 free SMS to trial out the process

There were some key variable though to consider which are highlighted in the review:

  • Pricing schedule is based on low volumes and doesn’t include a price match guarantee
  • No mention of success rate for uptime (% receiving the SMS) and  latency (time taken to receive SMS)

Textit Website

The review below goes into these strengths and weaknesses in more detail.

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EZ Texting Reviews As A SMS Gateway provider?

EZ Texting is a SMS gateway provider which is mainly focused on small to medium size companies and organisations who do not need to distribute large volume of SMS at any one time.

From a number of online reviews and authors evaluation of a number of SMS gateway providers, EZ Texting was ranked reasonably well among the ten reputable providers, as indicated in the graph below.

EZ Texting has 7.6 reviews from 17 reviewers on TrustPilot. As can be seen from the graph below that rates a number of reputable mass text messaging providers, EZ Texting rates fairly well having a number of features suitable for effective distribution of text messages.

EZ Texting Reviews

It has the SMS APIs (Application Programming Interface) which enables businesses to retrieve data from different systems in a single round trip. With EzTexting API gateway it is able to receive requests, routing and form the text message in a way that can be easily understood by the end user, in most cases being the mobile phone user.

This provider has the SMS Gateway platform to be able to develop for a business its own flexible, customised API to manage text messages distribution. It uses platforms such as REST, HTTP, or JSON to ensure the right translation of a text message as well as the ability to provide code samples in six languages.

Another feature of EZ Texting is its MMS gateway is able to offer a mass texting service sending out multimedia messages at any one time. It is a very effective and inexpensive way of advertising or notifying people visually about a marketing product or service.  This is being more widely used now with larger number of MMS-enabled mobile phones, known as smartphones, being used. To be able to receive a multimedia marketing idea or message via images, video or audio file has had a greater impact on getting the message effectively and across quickly.

Reliability of EZ Texting Gateway service

Reliability factor includes the Uptime guarantee that most, if not all, the text messages that are distributed to their end-users, and the latency factor is the timing as to when the SMS will be received. The information of EzTexting website does not specify both their statistics on success rate of uptime and latency in terms of SMS reliability. This is a concerning factor and needs to be questioned by the business prior to engaging this provider.

EZ Texting SMS Gateway Developer

Base on a review from another site, it indicated that only around 70 percent of text messages were received by the end users while only around 65% received MMS. If this is the case, then it is a matter of concern as to why the low success rate when many SMS gateway providers indicate an uptime guarantees or money back. More than 99% uptime is indicated by a number of gateway providers with a latency factor of most messages received within seconds of distribution. Such low rate means that marketing or communication campaigns may not be as successful as they should be.

From the author’s independent review of SMS gateway reliability providers, ExTexting did not rate well. The better SMS gateway providers that did offer a more reliable, effective and efficient service were Burst SMS, SMS Global, ClickSend and Nexmo. The graph below indicates such rating.

The reviews of the range of mass text messaging providers listed below shows that EZ texting trials behind a number of other reputable companies on the basis of reliability of assurance that SMS will be delivered and the time factor.

Textit Website

Value for Money

In reviewing a range of pricing schedules and options from different SMS gateway providers, factors such as clear and definitive charges per SMS per month, other costs associated with distribution such as monthly fees, cost of sign up, etc. were considered.

With EZ Texting, as a gateway provider for small to medium size companies and organisations was restricted to the low number of text messages distributed on a monthly basis. The pricing schedule was based on numbers of 1000 SMS at 4.9cents, 2000 SMS at 4.7cents and 3300 SMS at 4.5cents. What was not clear was the charges on a monthly basis and the costs below 1000 SMS a month and well above 3300 SMS a month.

EZ Texting did state that there was no monthly fee and it was free to sign up. Keywords per month are an additional cost but no mention of other costs covered by any contractual cost requirements.

Based on the reviews of the following SMS gateway providers analysed in the comparison table, it can be seen that EZ Texting does not rate well among its competitors on the pricing of text message aspect.

Customer Support and Assistance provided by EZ Texting

EzTexting does provide a phone number, email address and live chat option for those wanting to discuss matters relating to the company features and technical support in case of any matters of concern. It has a Help button on the website for quick access as well as step by step instructions on the way to use Ez Texting services effectively. This is supported by a tutorial. EzTexting has a 100% opt-in service.

The gateway provider has the advantage of offering a generous 250 Free SMS to trial out the process with one demo keyword bonus, which is ideal to test the system.

EZ Texting Review Support

The other consideration that needs to be taken into account is EzTexting privacy and anti-SPAM compliant policy. It has such policies in place and is easy to access on the website. EzTexting states that it does not disclose phone numbers or provide anyone with clients’ contact or database lists. These are important factors.

From the analysis of the mass text messaging providers reviewed, EZ Texting does better in terms of customer and technical support service than a number of its competitors.

Textit Website

Selecting a SMS Gateway Provider

There are a number of SMS gateway providers available and reviewing their features, costs, reliability and customer service is a big issue.

One of the best ways is firstly to look at their introductory plan and see if there is a requirement for a contract whether it is short or long term. This way you can decide if this form of information is the best tool for your marketing or communication need. Also during this time you can be able to ask and gain general or technical information that will help you make a more informed decision.

Look at the ease of integrating your emails to SMS format, or integrate multimedia messages with other marketing tools or having the opportunity to integrate the whole messaging platform into your own software.

So request that the SMS gateway provider has a plan for you to investigate such as:

  • Access to the provider’s web-based, API platform
  • Easy integration into the provider’s system from your existing systems
  • Reporting systems to see how effective the service has been performing
  • Free demonstration of keywords for your database
  • Free trial of SMS usage
  • Technical and customer care support service

It is important that you make sure the SMS gateway provider has a SPAM compliant policy as well as privacy and confidentiality policy.

So what is a SMS Gateway?

When one discusses SMS gateway, it has a reference to an IT platform which allows a user from their web browser to send or receive text messages or SMS to or from a telecommunication carrier network, which are routed into a mobile phone system.  Many SMS gateways are engineered so that they can allow emails and other digital communication options, such as MMS, to be converted into SMS

Applications of an SMS gateway may cover web SMS with database contacts uploaded without the use of any sophisticated software. Emails can be integrated into an SMS format and the use of API SMS service will generate text messages through CRM software used.

It should be noted that SMS (Short Messaging Service) has a limit of 160 characters when being distributed to a mobile phone device which means that if the text message exceeds that limit, it will be split into parts and that could become confusing for the end user and more costly for the sender.

 

About SMS Comparison Table and Associated Sites

The SMS Comparison table and associated sites were produced by a team of experts in the SMS field who received numerous calls wanting to know and understand more about SMS providers. Since moving to another area of digital communication and leaving the SMS field, they felt the need to pass their independent and unbiased view on SMS providers by producing an easy to follow and understand comparison table and sites on text messaging services.

The Table and sites are available to you free of charge. The authors hope that the comparison and information provided will make it easier to select and engage a SMS provider if required. It must be emphasised that the providers can change their costing and features on their websites without any notice in advance. Should you find any changes in their websites that are different from what has been described in this site or on the comparison table, please let the authors know so that such changes can be made as soon as possible.

The authors hope that this service is both informative and helpful in understanding the services of SMS gateway providers.

Updated on 9 January 2018

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