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Cheap Providers

SME Providers

Large Enterprise Providers

ClickSend

ClickSend is a leading SMS provider available to USA businesses, offering a simple online SMS platform and mobile app to send and receive mass text messages on a global scale. With ClickSend’s services, you can easily conduct two-way SMS communication to target audiences, in real-time. ClickSend offers an 100% uptime service level agreement, and a free trial period for all new customers.

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Free Trial: Yes

Provider Score: 9.5/10

BulkSMS

This SMS provider is well-known for its affordable pricing options. Unlike many other SMS marketing providers, Bulk SMS offers a range of pricing plans, schedules and payment options to suit small, medium and large businesses. Their range of pricing packages means that businesses can purchase only the amount of SMS credits they require, and credits never expire. Average pricing per SMS is 3c, and this price gets cheaper for higher volumes purchased.

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Free Trial: No

Provider Score: 9/10

Twilio

Twilio is a high-tech SMS provider, with the ability to integrate with many other marketing channels for a full omni-channel experience. This SMS provider is built for larger corporations, providing businesses with a blank dashboard to build an SMS API platform that is suited to their individual needs. Twilio enables the largest volumes of SMS messages to be at any given time, and text credits start at $0.0075 per SMS with a pay-as-you-go pricing structure.

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Free Trial: Yes

Provider Score: 9/10

MessageBird

Being a global SMS provider, MessageBird is known for offering a web-based, user-friendly SMS platform which enables the integration of many other communication services, all in the one place. MessageBird has more than 240 direct-to-carrier connections in over 140 countries, providing businesses with the ability to send important SMS anywhere around the world.

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Free Trial: Yes

Provider Score: 8.0/10

SMS Global

As the name suggests, SMS Global is a well-renowned international SMS provider, offering a seamless and easy-to-use platform, enabling businesses to send text messages from their computer, laptop, tablet, iPhone, or Android phone. SMS Global is able to successfully send millions of SMS messages around the globe for their 400,000 existing clients. Top features for SMS Global includes their MXT SMS Gateway, Email To SMS, One Time Passwords, SMS integrations and more.

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Free Trial: Yes

Provider Score: 8.0/10

MessageMedia

MessageMedia is a popular business SMS service provider, offering businesses to send, receive and manage text messages from a web-based online platform. With their services, businesses can send SMS via email, API or web, in the form of appointment reminders, staff rostering, promotions, payments, SMS surveys and more communication. MessageMedia offers monthly pricing plans starting at $39 per month, which includes 1,000 credits, MMS, and a dedicated number. A free trial is also available.

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Free Trial: No

Provider Score: 8.5/10

BurstSMS

This online bulk SMS provider offers a range of SMS services for businesses. BurstSMS has a 14 day free trial, offering many SMS messaging services such as email to SMS, SMS API, and an easy to set up dashboard, enabling businesses to simply upload their contacts and send SMS and MMS messaging instantly. Burst SMS prices start at 1.9c and have a pay-as-you-go structure. The higher the volumes purchased, the cheaper the cost per SMS, with prices being as low as 0.7c per SMS.

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Free Trial: No

Provider Score: 9/10

Clickatell

Clickatell is a premium SMS provider, offering seamless SMS integration with existing interfaces and systems to deliver worldwide SMS services. The provider is connected with over 1,000 mobile networks in 220 territories, meaning businesses can be confident that they can conduct one and two-way communication with their customers at the right place and right time. They are popular for offering intelligent reporting dashboards, SMS automation, and flexible pricing solutions that are tailored to each business (pricing estimator can be found on their website).

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Free Trial: No

Provider Score: 8.5/10

Trumpia

Trumpia is a text message software provider who offers a range of SMS features such as automated workflows, omni-channel integration, online sign up pages, landline texting, and much more with affordable pricing plans starting at $36 per month. Trumpia is popular for their easy-to-use interface, and high level of customer support throughout the entire SMS process. A 14 day free trial period is also offered for all first time users.

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Free Trial: No

Provider Score: 7.5/10

EzTexting

This SMS service provides businesses with fast and reliable SMS and MMS marketing solutions through their cloud-based interface. This online SMS marketing platform enables small, medium and large businesses to integrate their services with existing systems to streamline communications with their customers and stakeholders. EZTexting offers a free trial, then provides a range of pricing plans to suit the businesses needs. The basic plan starts at $24 per month, then go up to custom pricing of over $300 for large scale businesses. The provider is well-known for the smart SMS solutions, MMS messaging capabilities, messaging mobile app, and a plethora of online resources.

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Free Trial: No

Provider Score: 8/10

Skipio

Popular for their SMS automation tools, Skipio is a business SMS provider who prides themselves in the power of personalized, automated text messaging to attract new customers and continue conversations with existing ones. The provider offers a message library where businesses can create SMART campaigns based on relevant responses in order to build the customer relationships with follow-ups. Skipio has a range of pricing options starting from $99 per month, with a 14 day free trial available.

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Free Trial: No

Provider Score: 6/10

Slicktext

SlickText is a great SMS marketing provider for businesses of any size. The mass text message company is popular for its customizable, feature-rich platform, with the ability to scale for large enterprises. Their most-valued SMS features include Text To Win, Text To Join, Message Scheduling, SMS Autoresponders, and much more. The provider offers a range of different resources online, with step-by-step instructions for businesses in various industries. SlickText offers a 14 day free trial, with pricing plans starting from $29 per month, and going up to customized plans for large scale businesses.

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Free Trial: No

Provider Score: 8/10

Textedly

From small, medium, to large businesses, Textedly offers SMS solutions for all industries. Textedly offers an online platform that enables businesses to send mass texts, whether that be 10 SMS to 10,000 SMS and schedule these whenever they wish. The provider offers annual plans with 20% more texts instantly, and a free trial period for new customers. Textedly is popular amongst non-profit organisations, with prices starting at $24 per month.

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Free Trial: No

Provider Score: 7/10

YepText

YepText is a simple, yet affordable SMS provider based in New York. Being a smaller SMS company, YepText offers reliable SMS solutions for small local businesses, and even for single persons wishing to send a larger volume of messages for events and other uses. YepText offer online classroom tutorials, meaning they are a great option for beginners who do not wish to engage with complicated software. Prices start from just $9 per month for 150 credits and plans can go up to $79 per month for 2,000 credits. They are supported by many major US carriers.

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Free Trial: No

Provider Score: 5.5/10

Text It

TextIt prides themselves as a leading bot platform, which enables businesses to build interactive chatbots on a variety of channels, without having to code. TextIt sends over 2 billion messages in over 170 countries around the world, allowing businesses to build their own flexible platforms with automation, integration and more. The provider offers a free trial period, and then offers a $25 monthly plan for businesses to send 1,000 messages. TextIt have a learning centre and knowledge base to enable startups to begin their SMS bot platform journey.

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Features:

Free Trial: No

Provider Score: 6/10

What Is An SMS Marketing Provider?

Before we go into what an SMS marketing provider is, let’s identify exactly what it means to conduct SMS marketing. SMS marketing is the process of sending mass text messages whether transactional, or promotional to target audience’s mobile phones. SMS messages can be sent via various online platforms, often via computer, tablet or mobile.

So how does a business conduct successful SMS marketing campaigns? Through an SMS marketing provider. A text message marketing provider offer SMS software which enable businesses to easily send hundreds, if not thousands, of text messages in real-time to end user’s cell phones. This is conducted through an SMS gateway, which connects the business’s message to key telecommunication providers, which is then able to deliver the message to the user.

By using an SMS provider, businesses can send targeted messages throughout the USA and around the globe in the form of:

  • Reminders and alerts
  • Booking and purchase confirmations
  • Promotional messages
  • Competitions and contests
  • Coupon codes and discounts
  • Feedback surveys and reviews
  • And much more

What Are Common Features Of SMS Marketing Providers? (What To Look For)

Now that you know what an SMS marketing provider is, what type of features should you look out for when choosing an SMS provider for your business?

Choosing the right SMS marketing provider can make or break your business and your marketing campaigns. Whether it be the features, prices, reliability, or customer service, it’s essential that you do your research before engaging with any SMS provider.

The common features of SMS marketing providers that you should always look out for are outlined below.

  • Ease Of Use: The SMS provider platform offered should be easy to set up, user-friendly, and only take a few simple steps to get your message delivered. SMS providers should offer an online web portal or downloadable mobile app without having to install any additional complicated software which requires the skills of a developer to understand.
  • Mass/Bulk Text Messaging: SMS marketing providers should always have the capability for businesses to send large volumes of text messages at any given time (up to thousands of SMS).
  • SMS Integration With Other Apps: The SMS platform should have the power to integrate with other communication services and platforms such as Zapier, WhatsApp, Social Media (Facebook Messenger), email marketing (mailchimp), Salesforce, and other CRM platforms currently used by businesses.
  • Two-Way Messaging: Businesses should have the ability to send and receive messages from their recipients and incoming messages should be free of charge.
  • Autoresponders & Scheduled Messaging: The provider should have the capability for businesses to schedule SMS bursts that are sent at specific times, as well as marketing automation through autoresponders (such as drip campaigns) using SMS templates. Auto-replies are essential for follow-up messaging and conducting successful marketing strategies.
  • SMS Customization: SMS messages should be able to be customized to the specific recipient, for example to include their name, recent order history, or upcoming appointment time.
  • Shortcodes: These are special shorter phone numbers that help to get customers to opt-in to campaigns/contests. This also assist with subscriber segmentation of contact lists, for example separate existing customers and potential customers. These are also helpful for two-factor authentication.
  • MMS messaging: It is important that businesses are able to send MMS (Multimedia Messaging Service) messages such as photos and videos for campaigns and contests.
  • Scalability: The SMS marketing provider should be flexible enough to cater for small, medium, and large businesses. The provider should offer an SMS API, enabling developers to customize the platform for their needs.
  • Cost-effective pricing options: SMS providers should offer a range of pricing options to suit different types of businesses. Businesses should identify whether they prefer a monthly pricing plan, or a pay-as-you-go structure. Cheap SMS text credits should be offered for bulk volumes purchased.
  • Quality customer support team: The SMS provider should be able to offer help to businesses of all sizes, with round the clock support, whether this be through phone, email, online chat, or web forums. SMS providers should also offer webinars, tutorials and more services online to enable businesses to get their questions answered.

What Type Of SMS Marketer Are You?

With so many different industries utilizing SMS marketing for various reasons, every industry can benefit in a way, shape or form. Whether you’re a small business or a large enterprise, SMS marketing platforms offer an all-in-one solution that provide mass texting marketing tools for every type of business. So what type of SMS marketer does your business fall under?

We’ve outlined the 4 main reasons you would want to use SMS marketing for your business to succeed.

  1. Send promotional messages (offers, sales, discounts, coupons events)
  2. Send transactional messages (order confirmation, shipping details)
  3. Send to build customer loyalty (text to win competitions and contests, customer reviews and feedback)
  4. Send time-sensitive messages (booking and appointment reminders, OTP, notifications, etc.)

How Do You Choose An SMS Provider?

Around the world, there are a plethora of text messaging service providers, all offering a range of great SMS marketing features for businesses to conduct successful mobile marketing. Not only does SMS marketing have the highest open rates amongst all marketing channels, but with the help of SMS marketing services, businesses can increase customer engagement rates and response rates, sell new products, and create long lasting relationships.

Choosing an SMS marketing provider isn’t always easy, but with the help of SMS Comparison, we hope to arm you with the knowledge to make an informed decision to conduct the marketing solution fit for your business’s needs.

As outlined above, there are many aspects you should consider when engaging with a text messaging platform, from the ability to automate workflows and deliverability, to pricing plans and bulk SMS messaging.

With our range of SMS provider comparisons, you can compare the features of the top SMS marketing services including ClickSend, Twilio, Textedly, EZ Texting, Tatango, SimpleTexting, SlickText, TextMagic, and more. Explore our SMS marketing guide, as well as our SMS provider reviews, and start sending text messages today!

 

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Laura
Laura
23 days ago

Is SMS marketing better than email marketing?

Min Lew
Admin
23 days ago

Hi Laura,

Whilst email marketing is seen as an effective marketing channel, it is known to only have a 4% click-through-rate, compared to SMS marketing which has 19% CTR. Mobile phones are used heavily in our daily lives, so communicating with customers on a personal level through SMS is a successful way to send brand messages, promote upcoming campaigns, deliver time-sensitive alerts, and more.

Around half of all consumers have said that they prefer to receive messages via text message over all other channels.

To learn more, you can visit our SMS marketing statistics page and get in touch with one of the SMS marketing providers compared on our website.

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