What Is SMS Marketing?
Generally, marketing is associated with buying and selling a product or a service to an individual or a group of people. A highly popular communication channel used by businesses all around the globe is marketing through text messaging, or SMS marketing. This involves sending SMS messages to target audience’s mobile phones from an online channel through an SMS gateway. Thus, SMS marketing is related to sending important messages, such as appointment reminders, booking confirmations, promotional campaigns, and more to a smart phone, tablet or any other related telecommunication equipment through the avenues of websites, e-mail, SMS or MMS, social media or any other mobile applications.
The great advantage about SMS marketing is that most people have a mobile phone and they can be provided with immediate personalized information that helps promote or sell a good, service and an idea. To learn more about the rise of SMS marketing or mass text messaging for businesses in today’s society read our blog post here.
Advantages Of SMS Marketing Software
By using the reliable software provided by the leading SMS marketing companies, businesses are able to directly target their customers to send important information instantly, without any fuss. SMS marketing has shown to improve customer relationships, brand loyalty, and can be used in a number of ways, such as:
- Notifying people about special deals or offers
- Sending mass text alerts for emergency scenarios
- Provide delivery information
- Reminder and alert notices about attending a function or an activity or a promotion
Utilizing SMS marketing software over other forms of communication such as emails, social media, and other traditional channels such as print or TV, is highly advantageous as sending an SMS text message directly to the recipient is almost 100% guaranteed to be seen. The growth of SMS marketing and the related statistics are discussed in our blog post here.
Overall, SMS marketing services are highly cost effective, with many mass texting companies offering a pay-as-you-go pricing structure. Upon comparing the leading SMS providers available in America, the most cost-effective and reliable SMS marketing software provider is ClickSend. To learn more about ClickSend, see the prices below or visit their website.
What Type Of SMS Marketing Software Is Required?
When engaging with an SMS marketing provider, the great thing is is that there is no requirement for a business to have existing SMS software or complicated systems in order to run an text message marketing campaign. A business simply needs a device of choice, whether that be a PC/Mac, tablet, or smartphone (Android or iOS) and access to the internet. The rest is taken care of by the SMS marketing provider.
The SMS marketing system in the provider’s database marketing package will mean that they can easily create your desired message and send this to targeted customers through a contact list of phone numbers a business provides. These messages can also be automated or scheduled to be sent on certain days or times. Other features include:
- Drip campaigns
- MMS capabilities
- Delivery reporting
- Auto-responses using keywords
- Contact list cleaning services
Ultimately, sending short text messages is an efficient method of communication with the people needing or wanting the information. Many of the SMS marketing providers have the information technology tools to disseminate quickly, saving businesses a significant amount of time and of course, money. The core features of the leading SMS companies were compared and are shown below.
What Reliable Software Do SMS Marketing Providers Offer?
Based on all the reviews done into the reliability of the SMS Marketing providers, they can cater for large volumes of text messages being distributed all at the same time. The software available allows for the addition of numerous mobile numbers either sent individually or in group, dependent on the client’s request. This is done through the provider’s software application using a text file or a CSV file. Some of the applications can delete duplication or able to validate the message before distribution. This will ensure that no messages are being sent to invalid phone numbers.
Most of the SMS Marketing companies possess the application program interface know as SMS APIs and SDKs. This can automate the client’s business providing full support for languages, secure FTP, SMPP and any third party applications. This integration into the system means that businesses can automatically distribute text messages using the software that is present and used by the providers.
Overall, reliability in measured through the uptime SLA guarantee provided. After comparing many of the top SMS marketing software providers in USA, a service level agreement of 98% or more is deemed to be highly reliable. Some of the most reliable SMS gateway providers are shown below.
Direct Vs Hybrid Carriers
From a review of major SMS Marketing providers in USA it was seen that they all use the interfaces platforms outlines in the content above. Of course, some SMS companies do have more developed technology with more ways to service the clients but they all do the work of ensuring promotional and marketing messages are disseminated efficiently.
The two main routes that a SMS marketing software will use is either a Direct or Hybrid telecommunication carrier. Some providers may service the client with a cheaper rate but in most cases this will mean using a cheaper less effective hybrid or overseas carrier – this is down as a Hybrid or “Grey” route. The direct telecommunication carriers utilize highly reputable mobile carriers such as T-Mobile, Verizon, AT&T, and many more American telco’s. These are more efficient, however generally charge more.
From the range of SMS Marketing providers investigated and reviewed the best one for value and efficiency is USA’s ClickSend.
Security Offered By SMS Marketing Software
All the software provided by American SMS companies is compliant with CAN-SPAM and CASL. Thus, by law, all SMS providers will allow subscribers to request removal form the system by easily texting the word “stop” to their mobile number to opt-out. Additionally, unsubscribes may be included to the company’s opt-out list. By maintaining the unsubscribe list up to date will mean that the client will be legally compliant. SMS providers also must protect the privacy of the client’s contacts and must not disclose any personal information to third party stakeholders.
Other Ways SMS Marketing Software Providers Reach Customers
As discussed, SMS marketing can be a highly efficient and effective means of reaching to a wide range of customers, with almost all text messages being read and responded to within 3 minutes of being received. The software allows capturing clients’ contacts with personalized text messages. It uses a simple merge feature to insert a person’s name and thereby attract attention of the customer or person receiving the message. The system will allow you to select the merge feature so that the personalized merge information will be automatically added to each person text message. Additionally, photos and videos are able to be sent using MMS gateways.
Another software option is known as short codes, which allow for text opt-ins to occur using short code keywords. This is a simple and engaging way since it allows people to take action with a few keystrokes. Short codes are very helpful for marketing a contest or a promotion or a charity event.
Follow up on text responses using text marketing automation. By establishing a detailed text message campaign or promotion, one can create messages that will automatically be sent based on subscriber actions. This software system provides straight away a customer service and doesn’t matter if the provider is busy to respond to your request. Drip campaigns are also possible with this form of communication software.
Of course, there are other marketing software programs that business should recommended such as those sited in this Forbes article.
About This USA SMS Comparison Website
This free SMS comparison table provides American businesses with an easy-to-use means of determining what are the essential features are required for marketing a product or service. It shows the reputable American SMS Marketing companies and what they have to offer their prospective and current clients. It shows what are the essential features, charges, reliability and customer care services.
The comparison site was established by experts in the SMS field who do not work for any of the companies selected so the independent assessment that can be provide. Since the authors know what are the essential features they have formed this table and written about the features for your review and decision making process.
The comparison table and sites do get reviewed and upgraded on an ongoing time period, however should you find that some of the content needs updating please do not hesitate to contact the authors and changes will be immediately made.
As stated above, the Comparison Table and sites are free to you however should you decide to engage one of the SMS Marketing companies reviewed then the authors will request a commission from the company you employed to do your marketing and communication work.