The best SMS marketing providers enable businesses to send and receive mass text messages to target audiences through mobile communication. From appointment reminders and alerts, to promotional messages and coupon codes, SMS marketing can benefit any industry, including retail, hospitality, healthcare, and more.
Large Enterprise Providers
TrueDialog is a leading SMS API Platform provider for both small and enterprise-sized USA businesses. Their unique platform combines mass text messaging with two-way SMS at scale. With TrueDialogs carrier connections, a cloud database, and 99.9% uptime, you can easily run two-way SMS campaigns to audiences in real time at scale. TrueDialog also offers a 15-day free trial for businesses to test out the platform before committing.+
Free Trial: Yes
Provider Score: 9.6/10
Podium is a feature-rich SMS Gateway provider suited towards medium to large Businesses in the USA who are looking for usability and unique features rather than the cheapest bulk SMS provider. While Podium isn’t the cheapest SMS provider, they provide competitive SMS marketing solutions and additional features that make them stand out from the rest.
Provider Score: 9.67/10
ClickSend is a leading SMS provider available to USA businesses, offering a simple online SMS platform and mobile app to send and receive mass text messages on a global scale. With ClickSend’s services, you can easily conduct two-way SMS communication to target audiences, in real-time. ClickSend offers an 100% uptime service level agreement, and a free trial period for all new customers.
Provider Score: 9.5/10
This SMS provider is well-known for its affordable pricing options. Unlike many other SMS marketing providers, Bulk SMS offers a range of pricing plans, schedules and payment options to suit small, medium and large businesses. Their range of pricing packages means that businesses can purchase only the amount of SMS credits they require, and credits never expire. Average pricing per SMS is 3c, and this price gets cheaper for higher volumes purchased.
Free Trial: No
Provider Score: 9/10
Twilio is a high-tech SMS provider, with the ability to integrate with many other marketing channels for a full omni-channel experience. This SMS provider is built for larger corporations, providing businesses with a blank dashboard to build an SMS API platform that is suited to their individual needs. Twilio enables the largest volumes of SMS messages to be at any given time, and text credits start at $0.0075 per SMS with a pay-as-you-go pricing structure.
Being a global SMS provider, MessageBird is known for offering a web-based, user-friendly SMS platform which enables the integration of many other communication services, all in the one place. MessageBird has more than 240 direct-to-carrier connections in over 140 countries, providing businesses with the ability to send important SMS anywhere around the world.
Provider Score: 8.0/10
As the name suggests, SMS Global is a well-renowned international SMS provider, offering a seamless and easy-to-use platform, enabling businesses to send text messages from their computer, laptop, tablet, iPhone, or Android phone. SMS Global is able to successfully send millions of SMS messages around the globe for their 400,000 existing clients. Top features for SMS Global includes their MXT SMS Gateway, Email To SMS, One Time Passwords, SMS integrations and more.
MessageMedia is a popular business SMS service provider, offering businesses to send, receive and manage text messages from a web-based online platform. With their services, businesses can send SMS via email, API or web, in the form of appointment reminders, staff rostering, promotions, payments, SMS surveys and more communication. MessageMedia offers monthly pricing plans starting at $39 per month, which includes 1,000 credits, MMS, and a dedicated number. A free trial is also available.
Provider Score: 8/10
This online bulk SMS provider offers a range of SMS services for businesses. BurstSMS has a 14 day free trial, offering many SMS messaging services such as email to SMS, SMS API, and an easy to set up dashboard, enabling businesses to simply upload their contacts and send SMS and MMS messaging instantly. Burst SMS prices start at 1.9c and have a pay-as-you-go structure. The higher the volumes purchased, the cheaper the cost per SMS, with prices being as low as 0.7c per SMS.
Provider Score: 7.5/10
Clickatell is a premium SMS provider, offering seamless SMS integration with existing interfaces and systems to deliver worldwide SMS services. The provider is connected with over 1,000 mobile networks in 220 territories, meaning businesses can be confident that they can conduct one and two-way communication with their customers at the right place and right time. They are popular for offering intelligent reporting dashboards, SMS automation, and flexible pricing solutions that are tailored to each business (pricing estimator can be found on their website).
Trumpia is a text message software provider who offers a range of SMS features such as automated workflows, omni-channel integration, online sign up pages, landline texting, and much more with affordable pricing plans starting at $36 per month. Trumpia is popular for their easy-to-use interface, and high level of customer support throughout the entire SMS process. A 14 day free trial period is also offered for all first time users.
This SMS service provides businesses with fast and reliable SMS and MMS marketing solutions through their cloud-based interface. This online SMS marketing platform enables small, medium and large businesses to integrate their services with existing systems to streamline communications with their customers and stakeholders. EZTexting offers a free trial, then provides a range of pricing plans to suit the businesses needs. The basic plan starts at $24 per month, then go up to custom pricing of over $300 for large scale businesses. The provider is well-known for the smart SMS solutions, MMS messaging capabilities, messaging mobile app, and a plethora of online resources.
Popular for their SMS automation tools, Skipio is a business SMS provider who prides themselves in the power of personalized, automated text messaging to attract new customers and continue conversations with existing ones. The provider offers a message library where businesses can create SMART campaigns based on relevant responses in order to build the customer relationships with follow-ups. Skipio has a range of pricing options starting from $99 per month, with a 14 day free trial available.
Provider Score: 6.5/10
SlickText is a great SMS marketing provider for businesses of any size. The mass text message company is popular for its customizable, feature-rich platform, with the ability to scale for large enterprises. Their most-valued SMS features include Text To Win, Text To Join, Message Scheduling, SMS Autoresponders, and much more. The provider offers a range of different resources online, with step-by-step instructions for businesses in various industries. SlickText offers a 14 day free trial, with pricing plans starting from $29 per month, and going up to customized plans for large scale businesses.
Provider Score: 7/10
From small, medium, to large businesses, Textedly offers SMS solutions for all industries. Textedly offers an online platform that enables businesses to send mass texts, whether that be 10 SMS to 10,000 SMS and schedule these whenever they wish. The provider offers annual plans with 20% more texts instantly, and a free trial period for new customers. Textedly is popular amongst non-profit organisations, with prices starting at $24 per month.
YepText is a simple, yet affordable SMS provider based in New York. Being a smaller SMS company, YepText offers reliable SMS solutions for small local businesses, and even for single persons wishing to send a larger volume of messages for events and other uses. YepText offer online classroom tutorials, meaning they are a great option for beginners who do not wish to engage with complicated software. Prices start from just $9 per month for 150 credits and plans can go up to $79 per month for 2,000 credits. They are supported by many major US carriers.
Provider Score: 5.5/10
TextIt prides themselves as a leading bot platform, which enables businesses to build interactive chatbots on a variety of channels, without having to code. TextIt sends over 2 billion messages in over 170 countries around the world, allowing businesses to build their own flexible platforms with automation, integration and more. The provider offers a free trial period, and then offers a $25 monthly plan for businesses to send 1,000 messages. TextIt have a learning centre and knowledge base to enable startups to begin their SMS bot platform journey.
Provider Score: 5/10
Before we go into what an SMS marketing provider is, let’s identify exactly what it means to conduct SMS marketing. SMS marketing is the process of sending mass text messages whether transactional or promotional to the target audience’s mobile phones. To send SMS messages, you can use a number of different online platforms, often via computer, tablet, or mobile.
So how do a business conduct successful SMS marketing campaigns? Through an SMS marketing provider. A text message marketing provider offers SMS software with functionality that enables businesses to easily send hundreds, if not thousands, of text messages in real-time to end users’ cell phones. This is conducted through an SMS Gateway from one of many SMS gateway providers, which connects the business’s message to key telecommunication providers, which are then able to deliver the message to the user.
By using an SMS provider, businesses can send targeted messages throughout the USA and around the globe in the form of:
Now that you know what an SMS marketing provider is, what type of features should you look out for when choosing an SMS provider for your business?
Choosing the right SMS marketing provider can make or break your business and your marketing campaigns. Whether it be the features, prices, reliability, or customer service, it’s essential that you do your research before engaging with any SMS provider.
The common features of SMS marketing providers that you should always look out for are outlined below.
With so many different industries utilizing SMS marketing for various reasons, every industry can benefit in a way, shape or form. Whether you’re a small business or a large enterprise, SMS marketing platforms offer an all-in-one solution that provides mass texting marketing tools for every type of business. So what type of SMS marketer does your business fall under?
We’ve outlined the 4 main reasons you would want to use SMS marketing for your business to succeed.
Around the world, there are a plethora of text messaging service providers, all offering a range of great SMS marketing features for businesses to conduct successful mobile marketing. Not only does SMS marketing have the highest open rates amongst all marketing channels, but with the help of SMS marketing short message services, businesses can increase customer engagement rates and response rates, sell new products, and create long lasting relationships.
Choosing an SMS marketing provider isn’t always easy, but with the help of SMS Comparison, we hope to arm you with the knowledge to make an informed decision to conduct the marketing solution fit for your business’s needs.
As outlined above, there are many aspects you should consider when engaging with a text messaging platform, from the ability to automate workflows and deliverability, to pricing plans and bulk SMS services.
With our range of SMS provider comparisons, you can compare the features of the top SMS marketing services including ClickSend, Twilio, Textedly, EZ Texting, Tatango, SimpleTexting, SlickText, TextMagic, and more. Explore our SMS marketing guide, as well as our SMS provider reviews, and start sending text messages today!
Is SMS marketing better than email marketing?
Whilst email marketing is seen as an effective marketing channel, it is known to only have a 4% click-through rate, compared to SMS marketing which has 19% CTR. Mobile phones are used heavily in our daily lives, so communicating with customers on a personal level through SMS is a successful way to send brand messages, promote upcoming campaigns, deliver time-sensitive alerts, and more.
Around half of all consumers have said that they prefer to receive messages via text message over all other channels.