SMS marketing is a quick and easy way for businesses to send personalized text messages to target audience’s mobile phones. Find out the most recent SMS marketing statistics and trends and why American businesses in all industries are conducting SMS marketing campaigns in 2022.
By Min Lew / Updated: Friday, April 22nd, 2022
In today’s fast-paced modern society, businesses need to keep up with upcoming trends, technologies, and (most importantly) customers. If we want to communicate with our customers, how do we do it? The answer is simple, send them a text message.
SMS marketing is becoming as important as ever in 2022, as 98% of adults in the US, have access to a mobile device with text messaging services. In the US alone, there are over 272 million smartphone users. This just shows the widespread adoption of mobile technologies through SMS communications, and this number is growing.
Today’s customers are both as smart and cynical as ever, having the availability of worldwide information at their fingertips. Therefore, communicating to them correctly is pivotal for any good business to thrive. With the rise of digital marketing, including social media, instant messaging, chatbots, and email marketing, it’s easy to overlook SMS messaging as a powerful form of communication for businesses in 2022. Below shows the preferred channels of brand communication, as voted by the everyday consumer.
Statistics have shown that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within 3 minutes of being delivered.
These conversion rates speak for themselves, especially in comparison to emails, which only have a 20% open rate. Additionally, 9 out of 10 consumers would like to communicate with businesses through text message, whether this be through sending alerts, appointment reminders, back and forth communication, etc. 48% of customers would like special offers sent to them via text message, and the click-through-rate (CTR) for these sorts of text messages are much higher (19%), compared to other marketing channels such as Email marketing (4%) and Facebook (1%).
It has also been reported that the average person is 64% more likely to perceive a business in a positive light when they have directly communicated to. What you’re probably thinking now is, aren’t phone calls the best, most personal way to communicate with customers one on one? To put it quite frankly, phone calls are becoming a thing of the past when it comes to business to consumer communication. If given the option between the two, over 50% of consumers would prefer text messaging for customer support rather than phone calls. What’s more is that US consumers are 5 times more likely to send and receive text messages than phone calls.
So, if those response rates haven’t made you jump onto the text messaging bandwagon to conduct SMS marketing campaigns, here are some more text marketing statistics from the industry’s latest studies:
In the US, there are a variety of effective mass text messaging, text messaging gateway, and SMS providers that make it easy for any business to send text messages to their targeted audiences, whether this be to specific niches at specific times, or bulk messages for large scale marketing campaigns.
Retailers, hospitality owners, medical practitioners, and more American small businesses are able to use SMS marketing to create mobile marketing campaigns and build their brand awareness to a wide range of target demographics.
Mobile marketing providers will allow you to conduct your SMS marketing strategy and send personalized text messages directly to the consumer’s cell phone, offer new products or services, send time-sensitive messages as well as to conduct two-way communication. Popular uses for SMS marketing include:
Whether you’re a small business or a large enterprise, marketers can utilize their existing customers to contact the database of phone numbers to get customers to opt-in to an SMS loyalty program and build that long term customer relationship.
With a wide range of options, providers, and uses, the text messaging industry can be overwhelming and confusing at times. Luckily, at SMScomparison.com, we make it easy for any business, large or small, to compare different text messaging providers and their plans, to choose the best option for you and your objectives. With our simple comparison tables, you can compare the key factors:
SMS Provider Comparison
Ultimately, text messaging is becoming a pivotal marketing tool and communication channel in 2022, as American consumers are bombarded with a plethora of digital media every day. Whether you want to target tech-savvy millennials or middle-aged smartphone users, sending an SMS text message will always be the most efficient form of marketing communication. Thus, businesses must utilise the simplicity and effectiveness of mobile messaging services in order to directly communicate with their customers, target niche audiences, and create positive customer relationships through their mobile phones.
Want to start your own SMS marketing campaign but not sure how? Visit our SMS gateway provider comparison, choose a provider such as Bulk SMS, and start succeeding with text messaging today!
To learn more, discover the 20 SMS marketing statistics that every business must know in 2022.
Published by Min Lew