Alain Grossbard OAM
Director, SMS Comparison.
- Role
- Director
- Credential
- Order of Australia Medal (OAM)
- Credential
- Justice of the Peace (JP)
- Credential
- Fellow of the Public Relations Institute of Australia (FPRIA)
What Alain is responsible for
Alain Grossbard OAM is the Director of SMS Comparison, the company that publishes this United States edition and the Australian edition. His career has been in the communications sector. He holds the Order of Australia Medal, is a Justice of the Peace, and is a Fellow of the Public Relations Institute of Australia. He also holds an academic staff profile at RMIT University and a LinkedIn profile. As Director, Alain is answerable for the editorial standards of SMS Comparison and for the publication of the site's rating methodology. He does not personally score providers or capture rates. Those tasks are carried out by the team members described below. The site's scores and the transparency rules that govern them are a matter of public record, and Alain's role is to keep the platform accountable to those rules.
The standard this site publishes to
SMS Comparison has covered US business SMS providers since 2019. The current edition scores 39 providers out of ten on six equally weighted criteria: value for money, features, reliability, reputation, compliance, and customer service. The full method is published at the scoring method. Each provider's score is published alongside the supporting data, and the full method is available for anyone to review. The site does not open provider accounts and does not send test traffic. It does not test delivery, latency, or support response. Nothing on the site is described as tested.
Every rate on the site is read from that provider's own published pricing page and carries the date it was read. The current capture is 8 September 2026. Of the 39 providers, 27 publish a per message US rate that the site can compare in US cents. Each rate is displayed in US cents at the same precision the provider uses on its own pricing page. 11 publish no per message rate at all. One publishes only in euros and is never converted.
The site earns an affiliate commission when a reader signs up through a link on it. No provider pays for a position, and commission never changes a score. The disclosure is at the disclosure.
Who does the rest
Justin Grossbard, Chief Executive Officer, owns the six criteria and signs off every score. His page is Justin Grossbard. Max Adler, SEO and data specialist, maintains the provider data and the pricing tables. His page is Max Adler. Together, Justin and Max handle the day-to-day scoring and data work, while Alain oversees the editorial standards.
Also on the team
Owns the scoring method, signs off every score.
Questions about this profile
Who is Alain Grossbard?
Alain Grossbard OAM is the Director of SMS Comparison, the company that publishes the US edition of the site. He holds the Order of Australia Medal, is a Justice of the Peace, and is a Fellow of the Public Relations Institute of Australia. His career is in communications, and he also holds an academic staff profile at RMIT University.
What is Alain responsible for at SMS Comparison?
As Director, Alain is answerable for the editorial standards of SMS Comparison and for the publication of the site's rating methodology. He does not personally score providers or capture rates. The site's scores are a matter of public record, and he keeps the platform accountable to its transparency rules.
Does SMS Comparison test the providers it scores?
No. SMS Comparison does not open provider accounts, does not send test traffic, and does not test delivery, latency, or support response. Every rate is read from the provider's own published pricing page. Nothing on the site is described as tested.