ClickSend review
ClickSend is an SMS API and gateway provider for business messaging, founded in 2013. Its lowest US per message rate is 0.93c at the Enterprise tier, which requires a $2,000 account top-up, read September 21, 2026. The $2,000 is a credit purchase. It is not a monthly minimum. A 14 day free trial needs no credit card. We score ClickSend 7.58 out of 10 overall.
Alain Grossbard OAM, with Justin Grossbard Updated How we rate Reader supported, we may earn a commission Reader supported. We may earn a commission when you sign up through a link on this page, and it never changes a score. How we make money.
ClickSend cost at your volume
$28.50 in message charges a month, at 2.85c (Boost (when you top-up from: $20))
The same rule prices ClickSend on the versus pages and the price guides: the band, top-up or number type your volume reaches, from ClickSend's own US rates read 21 October 2026. Carrier fees are billed on top and sit in the tables below.
ClickSend scores
| Value for money | 4 | |
|---|---|---|
| Features | 10 | |
| Reliability | 8 | |
| Reputation | 9.5 | |
| Compliance | 7 | |
| Customer service | 7 | |
| Gateway fit | 8.13 |
Six criteria, equally weighted, each scored out of 10 from ClickSend's own published pages (how we rate). The gateway fit score counts eight published API features and is not part of the overall score.
ClickSend US rates
| As published | Price | How it compares |
|---|---|---|
| Boost (when you top-up from: $20) | 2.85c | Lower than 6 of 32 other providers' lowest US rates |
| Growth (when you top-up from: $100) | 2.03c | Lower than 6 of 32 other providers' lowest US rates |
| Scale (when you top-up from: $1,000) | 1.31c | Lower than 14 of 32 other providers' lowest US rates |
| Enterprise (when you top-up from: $2,000) | 0.93c | Lower than 18 of 32 other providers' lowest US rates |
| Toll-free number rental | $3.48 a month | Billed on top of message charges |
Read from ClickSend's own US pricing page on 21 October 2026. By top-up amount. Each row is read against the lowest published US rate of every other provider we price. Source.
ClickSend fees, trial and support
| What | ClickSend | Source |
|---|---|---|
| MMS rate | $0.0369 per MMS, plus a $0.0086 carrier fee per MMS | Read Source 1 |
| 10DLC registration fees | Not published | Read Source 1 |
| Toll-free verification | Verification is a process ClickSend runs, usually 1 to 7 business days; the number cannot send until ClickSend confirms by email. No separate verification fee is published. | Read Source 1 |
| Carrier fees | A flat average pass-through of $0.0041 per SMS and $0.0086 per MMS on toll-free, 10DLC and short code; inbound is free | Read Source 1 |
| Free trial | 14 day free trial, no credit card, on a pre-registered US trial number that can only text your own mobile; free test credit described as the first 25 messages free. Trial credit expires at the end of the trial. | Read Source 1 |
| Minimum plan or spend | No subscription or platform fee; minimum top-up $20 by card. Postpaid billing is agreed case by case with a 12 month minimum term. A US send also needs a paid dedicated number. | Read Source 1 |
| Credit expiry | Prepaid credit expires after 12 months of account inactivity | Read Source 1 |
| API and SDKs | Yes. REST API (v3) plus HTTP, FTP and SMPP v3.4; docs and libraries in PHP, C#, Node.js, Python, Perl, Ruby, Go, Objective C and Swift | Read Source 1 |
| Web app | Yes. Browser dashboard to upload contacts, send campaigns and read replies | Read Source 1 |
| Email to SMS | Yes. Send an email to mobile-number@sms.clicksend.com from a registered Allowed Address; replies return to the sending inbox. No separate per-message price; standard SMS rates apply. | Read Source 1 |
| Integrations named | Zapier, Microsoft Power Automate, Make, GoHighLevel, ActiveCampaign, Salesforce, Bubble, IFTTT, AWeber, Shopify, HubSpot, Microsoft Outlook | Read Source 1 |
| Support channels | Live chat and email 24/7 (the SLA names only these two); contact form and demo booking; marketing pages mention phone but no support phone number is published | Read Source 1 |
| Support hours | 24 hours a day, 365 days a year | Read Source 1 |
| Compliance statements | 10DLC, toll-free and short code registration handled in the account with published timelines; STOP and HELP opt-out handling and consent guidance. No ClickSend SOC 2, ISO 27001 or HIPAA claim: the security page attributes those to AWS, its host. | Read Source 1 |
| Founded | 2013 | Read Source 1 |
| Head office | US office in Denver, Colorado; the company started in Perth, Western Australia. No page names a head office or headquarters. | Read Source 1 |
| Ownership | Bought by MessageMedia in 2019; part of the Sinch Group since 2022. Still trades as ClickSend, no rename. | Read Source 1 |
| Email products | ClickSend's transactional and marketing email products are being retired, with customers pointed to Mailjet; transactional email is closed to new customers | Read Source 1 |
| Uptime or SLA | 99.95% uptime SLA on Standard Rate SMS, contractual under a Service Agreement and Order Form, with a USD$40 service credit for US customers claimed in writing the next month; a self-serve top-up buyer may not hold it | Read Source 1 |
| Trustpilot | 4.1 out of 5 from 3,572 reviews | Read Source 1 |
Not published means ClickSend's own pages were checked on that day and state no figure. Nothing here is carried over from the earlier version of this review.
When ClickSend fits
Choose ClickSend when you send at high volume: the Enterprise tier drops the per message rate to 0.93c on a $2,000 top-up, read October 21, 2026. Registered nonprofits get 10% extra credit on the first top-up, read September 28, 2026, which is why we cover it in our guide to texting services for nonprofits. Developers get a REST API v3 plus SMPP v3.4, with integrations for Zapier, HubSpot and Salesforce. Email to SMS works from a registered Allowed Address, and a toll-free number costs $3.48 a month.
When to look elsewhere
Look elsewhere when your volume is low: below a $100 top-up you pay 2.85c per message, read October 21, 2026. A dedicated short code costs $1,009.78 a month plus a $1,009.78 setup fee. ClickSend does not publish a 10DLC monthly fee or a support phone number, checked September 9, 2026, and its security page attributes SOC 2 and ISO 27001 to AWS, its host.
ClickSend compared
ClickSend is ranked against the rest of its category: where ClickSend ranks among the best bulk SMS providers in the USA.
ClickSend questions
How much does ClickSend cost?
How much ClickSend costs depends on your top-up: 2.85c per message from $20, down to 0.93c at Enterprise, which requires a $2,000 top-up rather than a monthly minimum, read September 21, 2026 at the ClickSend US pricing page. MMS costs $0.0369 plus a $0.0086 carrier fee. A toll-free number is $3.48 a month.
Does ClickSend have a free trial?
ClickSend has a free trial: 14 days, no credit card, on a pre-registered US trial number that only texts your own mobile. It includes test credit that ClickSend describes as the first 25 messages free. The credit expires when the trial ends.
What is ClickSend SMS?
ClickSend SMS is an API and gateway service founded in 2013, bought by MessageMedia in 2019 and part of the Sinch Group since 2022. It still trades as ClickSend, with no rename. Its US office is in Denver, Colorado.