What is an SMS Gateway?

An SMS Gateway is a type of technology that acts as an intermediary between mobile carriers and the sending and receiving of Short Message Service (SMS) messages. It allows for two-way communication between applications, websites, or other services with an SMS platform.

An SMS gateway handles both incoming and outgoing SMS messages including text, multimedia, binary data, and more. Additionally, it can be used to control how messages are handled within various networks such as those using Code Division Multiple Access (CDMA), Global System for Mobile Communications (GSM), or Time Division Multiple Access (TDMA). This makes it easy for businesses to send SMS notifications in bulk or customer service reminders without having access to each individual user’s carrier network.

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Importance of SMS Gateway in business

SMS gateway technology is revolutionizing the way businesses in the US communicate with their customers. It has enabled companies to send and receive text messages quickly, reliably, and cost-effectively for applications ranging from customer notifications, appointment reminders, alerts, and order confirmations.

Not only is SMS gateway technology reliable, but it’s also incredibly convenient. Messages sent using an SMS gateway arrive almost instantly on the recipient’s device – regardless of whether they are a few cities away or on another continent – allowing businesses to deliver important information in real time.

This immediacy can be invaluable when communicating critical updates such as product recalls which require swift action by consumers. Notifications can also be pre-scheduled so that they reach customers at optimal times throughout the day or week without requiring constant manual effort from staff members. The ease of use associated with SMS gateways has consistently made them one of the most popular forms of business communications today.

The combination of affordability and accessibility makes them ideal for small businesses that may not have access to more expensive communication solutions such as email or mobile app development services. Furthermore, since most Americans own mobile phones (nearly 95% according to our latest research), sending out bulk texts via an SMS gateway is often one of the most direct ways for companies to reach potential customers quickly and affordably across different states in the USA.

In short, SMS gateways provide numerous benefits that make them essential for any business looking to stay ahead in a highly competitive environment,

Understanding SMS Gateway

As mentioned, previously, an SMS gateway (Short Message Service Gateway) is a telecommunications network element that enables Short message peer-to-peer messages (a.k.a SMS) to allow mobile devices to exchange short text messages. But to help you really understand SMS Gateway, we want to deep dive into a few core elements.


How SMS Gateway works

The core thing to understand about SMS Gateway is that they exist to enable businesses to send and receive text messages using their existing communication infrastructure.

With an SMS gateway, businesses can use the same hardware and software they use for email or other web-based communications, but with specific messaging features integrated into the platform. This allows companies to communicate quickly with customers, partners, and employees without having to invest in additional hardware or software.

When a customer sends an SMS message through the gateway, it’s sent over the internet as plain text instead of being routed through traditional telecom networks like regular cell phone calls are. The message is then routed through a series of servers until it reaches its intended recipient. The server also helps ensure that only authorized users can access messages sent via the SMS gateway by validating user credentials before allowing delivery of each message.

Additionally, any responses from recipients are routed back through the same server on their way back to the sender so that conversations between two parties can be held securely within one system, allowing for increased customer engagement.

Types of SMS Gateway

SIM Hosting: SIM hosting is a type of SMS gateway that requires accessing the customer’s SIM cards in order to send and receive messages from other networks. The customer provides their own GSM/GPRS-enabled terminal device to act as an SMS gateway, which connects directly with the mobile operator’s network. This allows for the direct transmission of signals and data between a client’s system and service providers.

Direct Connection: Direct connection is another type of SMS Gateway that does not require routing through an intermediate party such as a web server or application server. It enables companies to connect directly with the mobile operators’ network via standard IP protocol (TCP/IP) or specialized protocols such as SMPP and CIMD2. This method offers reliability, and speed, and enhances scalability while also reducing latency times when sending messages in bulk amounts quickly at one time.

Hybrid: Hybrid is an innovative combination of both of the previous two types of SMS gateways that are available in today’s marketplace; combining both direct connection technology used by major carriers internationally with traditional cloud-based SIM hosting solutions used by smaller operators locally. By utilizing this hybrid approach businesses can achieve full control over global messaging capabilities without compromising on scalability or quality assurance elements provided by direct connectivity solutions alone.

Choosing the right SMS Gateway Providers

With the rise of text messaging, selecting the right SMS gateway provider is an important step in ensuring efficient communication with your customers. As technology advances and customer expectations continue to grow, deploying advanced technologies such as two-way SMS can provide a great competitive edge for companies looking to stay ahead of their competition. However, it’s essential to choose the best possible SMS service providers that meet all of your individual business needs in 2024.

To get started researching potential SMS Gateway Providers, take a look at their track records – check reviews from current and past users; view case studies; search for any awards or recognition they may have earned over time; also ask questions about industry certifications related to uptime, reliability, and security measures. To do this, you can check out some of our SMS Provider reviews.

Next, consider features customized for your particular business needs like analytics reporting, performance optimization options, bulk sms capabilities, and if they support features such as email to sms and text reminders. Additionally, find out what type of support is offered by each provider – some offer technical support while others focus more on helping businesses maximize their use of the platform based on their target market or desired results.

Furthermore, it is important to pay close attention to pricing structures – many providers offer subscription-based plans which could be beneficial depending on how often you need access to the services provided. However, if you are looking for a cheap SMS Gateway, e.g. if you only need one-time usage then going with a pay-per-transaction option might save money in the long run.

Finally, review the infrastructure behind each company – this includes reviewing server locations as well as data centers associated with them so that messages are sent securely and quickly when needed without any delays due to latency issues caused by distance from sender/recipient locations respectively.

Overall choosing an ideal SMS gateway provider in the USA isn’t always easy but spending time researching different companies will ensure you pick the right fit for your needs.

Read more about our thoughts on the best SMS Gateway providers for American businesses in our SMS Gateway Provider review.

SMS Gateway Pricing

SMS Gateway pricing can vary greatly and depend on the features needed for a particular project. Basic SMS gateway plans typically have low monthly fees but often do not include advanced features such as Dynamic Sender IDs, Mobile Number Masking, Delivery Reports, etc.

Other gateways might offer services in addition to their core text messages services, including other forms of messaging such as Picture Messaging (MMS), Email-to-SMS, and more. Pricing for these types of services is generally determined by the volume of messages sent or received per month. Depending on whether you need an international message gateway provider or just one that serves your country only, also plays into how much you will pay each month.

Provider prices can also be affected by delivery rates. Some providers offer better coverage than others – so it is important to research which company offers the best coverage in your area before making a purchase decision.

Lastly, depending on how many different countries are involved in your messaging traffic flow and the total amount of data being exchanged each month may affect the costs involved with using an SMS gateway service.


Shopping around to compare multiple providers is key to getting the best price for what you need from an SMS array solution provider; most reputable vendors will provide free quotes upon request along with information about any add-on features available that could enhance deliverability rates or storage space limits.

It ultimately comes down to researching various options thoroughly until you find the plan that fits both within your budget and provides all necessary functionalities needed for maximum performance results without sacrificing quality standards required by applicable laws when engaging in online communications


Factors That Affect SMS Gateway Price

  1. The number of messages: The more messages you plan to send, the lower the cost-per-message rate you’ll be able to negotiate with your SMS gateway provider.
  2. Volume Discounts: Many providers offer discounts when a specific volume threshold is reached in an agreed-upon time frame, typically within 30 days or less; these bulk discounts can significantly lower your total costs depending on how often and how much business you do through the gateway.
  3. Type of Service Plan: Different plans may come with different services such as extra features, guaranteed delivery times, and technical support tailored specifically to your needs – all of which will impact the final price accordingly.
  4. User Access and License Fees: Depending on your usage requirements there may be additional fees for creating user accounts that allow access to the platform or for purchasing licenses for premium features like two-way messaging or automated alerts sent via email/SMS etc… These are very common in enterprise solutions that require multiple users or extensive customization options so make sure to consider them before making a buying decision (especially if opting for an open source/free package).
  5. Geographic Coverage Area: Pricing can vary greatly based on where traffic originates from because many carriers impose varying amounts of taxes and other regulatory charges per country/region served – making international coverage a potentially expensive proposition depending on where the majority of customers are located.
SMS Gateway Pricing
2.47 1.77 1.20 0.89
3.65 3.35 3.21 3.21
0.79 0.79 0.79 0.79
6.90 6.90 6.90 6.90
6.00 3.50 1.90 1.90
5.90 2.99 2.70 2.40
3.20 3.20 3.20 3.20
1.90 1.50 1.00 1.00
2.93 2.93 2.93 2.93
4.75 2.20 2.10 1.70
4.00 2.90 2.10 2.00
6.00 3.95 3.86 3.86
7.40 1.99 1.99 1.99
4.90 3.50 2.50 2.50
2.20 2.20 2.20 2.20

Current is in $$$

To find out more about our top SMS Gateway Providers, read our Top 8 SMS Gateway Provider Review.

SMS Gateway Features

SMS Gateway technology has evolved over the years and is now a must-have for businesses in 2024. It allows companies to send text messages using an internet-enabled mobile device or computer, making it easier to communicate with customers quickly and effectively. Here are some of the most important features and must-have elements that businesses should be looking for in SMS gateway solutions:

  1. Advanced security: With more organizations relying on text messaging as a primary form of communication, there need to be advanced security measures to protect customer data from unwanted access. Look for SMS gateways that provide multiple layers of encryption and authentication protocols to ensure maximum protection against cyber threats.
  2. Multi-channel integration: An SMS gateway should enable seamless integration with other channels such as email, social media, web push notifications, etc., allowing you to reach out to wider audiences across multiple mediums simultaneously. This helps maximize marketing efforts while ensuring better customer engagement rates.
  3. Automation capabilities: To reduce manual workloads and boost efficiency when sending bulk messages, look for automation features such as scheduled delivery times or automated response triggers based on user behavior or keywords used in responses received by customers.
  4. Scalability options: As your business grows bigger over time, you’ll need an SMS gateway solution that can scale up easily without disrupting operations but still maintain uptime levels needed for reliable messaging services without any downtime incidents occurring along the way—scalability options become even more critical here due to limited resources available at start-up stages or sudden surges in message volume requirements during peak periods throughout the year like Christmas/Black Friday/CyberMonday sales events among others.
  5. Cost-effectiveness: The cost associated with using an sms system is one of the major factors which decides whether one opts into it or not. Keeping this in mind, look out for platforms where you get service within your budget while providing all necessary features & functionality required by your organization. Some may also provide additional discounts & offers upon signing up for their services, helping lower operational costs significantly over time.

This is our rating for Top American SMS Gateway Provider Features:

To find out more, read our 2024 SMS Gateway Provider Review.

SMS Gateway Reliability

SMS gateway reliability has become an increasingly important factor for businesses in 2024, as it is quickly becoming their preferred method of communication with customers. An SMS gateway allows a business to tailor its message delivery by controlling how and when messages are sent, which is key for customer satisfaction. With more businesses relying on technology to reach their customers, reliable gateways have become essential to guarantee the successful delivery of content.

For starters, having a reliable system helps ensure that proper security protocols are in place when sending confidential messages or transactions over the network. In addition, this process provides data integrity checks to ensure that all information conveyed is properly logged and tracked for review purposes later on should any disputes arise. Furthermore, such a system ensures uninterrupted service delivery so customers can be confident they will receive messages in a timely manner every single time.

In terms of practicality and scalability within an organization, a reliable SMS gateway also offers advantages like cost-efficiency through automated processes and better integration with existing infrastructure which can lead to improved performance overall. Moreover, these factors help organizations improve customer experience: real-time notifications about events or changes would be delivered promptly rather than long after the fact due to technical difficulties or slow networks, etc., thus providing assurance that clients stay up-to-date with things relevant to them at all times without needing extra effort from them (e.g., checking email constantly).

Overall it’s clear why having reliable SMS gateways has become increasingly important for organizations in 2024 — improving customer satisfaction while allowing businesses greater control over their messaging campaigns and efficient communication channels — making them truly indispensable tools today!

Here are some of our thoughts on SMS Gateway Reliability for the Top US Providers:


Learn more when you read our Top SMS Gateway Provider Review.

Benefits of SMS Gateway API for Text Messages

One of the main benefits of SMS Gateway API’s that they provide a robust platform to send automated text messages quickly and easily. SMS gateway APIs are essential for businesses that need to communicate with their customers in real-time, such as banks sending security code confirmations, SMS authentication, or travel companies providing flight alerts.

They offer many advantages over manual texting because they make it possible for businesses to use automation tools that enable them to send messages faster, more reliably, more efficiently, and less costly than ever before. Additionally, SMS gateway APIs allow developers to customize the content of texts including images, gifs, and videos, which greatly enhances customer engagement with personalized messaging. Here are five reasons we think every business should look at integrating SMS Gateway APIs in 2024:

  1. Integration with existing systems: SMS Gateway API allows businesses to integrate text messages into their existing systems and processes. This makes it easier for them to send automated notifications, keep customers updated about orders, track and monitor customer interactions, or even accept payments via text messages. The SMS Gateway API also supports integration with popular CRM platforms like Salesforce, Zendesk, etc., enabling businesses to seamlessly connect their systems and improve process efficiency.
  2. Easy and quick deployment: SMS Gateway API is easy to set up and deploy quickly. With just a few clicks of the button –– you can get started sending automated texts from your website or app in no time. Plus, the intuitive interface provides simple customization options so that you can tailor each message before it goes out.
  3. High reliability and uptime: Text messaging services are reliable due to their redundancy features which guarantee high uptime levels for optimal delivery performance. Additionally, some APIs also provide advanced features such as multiple-carrier support for maximum reachability across different networks.
  4. Customizable & scalable: An SMS gateway API offers flexibility when it comes to customizing messages according to your needs — letting you decide how each message should look and feel within an easy-to-use graphical dashboard that’s accessible anytime from any location using any device (desktop/laptop/tablet). Furthermore, scaling up operations is not an issue since most providers offer customizable plans designed based on individual business requirements without breaking the bank!
  5. Cost-effective: When compared with other forms of communication technologies such as radio broadcasting or direct mail campaigns — using an SMS gateway API proves much more economical because they only cost a fraction of what these other methods do but still generate superior ROI in terms of response rate as well as time saved by automating content delivery processes!

A Brief Introduction to Bulk SMS

In the last few years, Bulk SMS has become more and more popular among American businesses, allowing them to send out messages quickly and efficiently to large groups of people. This type of communication provides an easy way to reach their target customers with a customized message that can be scheduled and sent at any time. Let’s look at what bulk sms is and why businesses need to be across it for their SMS marketing in 2024. Bulk SMS are commonly delivered via SMS Gateway or SMS Aggregator services.

The Definition of Bulk SMS

Bulk SMS is a system used for sending large volumes of text messages or promotional information via mobile phones to multiple recipients simultaneously. It is also referred to as mass texting or group messaging since it allows companies to target multiple contacts at once through a single platform or device – hence providing cost-efficiency when compared with traditional methods like emailing or direct mail campaigns where one must pay per recipient contacted individually.

Why do Businesses Use Bulk SMS?

The primary reason why many organizations choose bulk sms over conventional marketing tools is simple – speed and convenience coupled with cost savings from decreased spending on traditional messaging mediums.

This makes it easier for them to keep their customers informed about special offers/promotions or advertise new products/services in one go without spending hours manually typing individual messages for each recipient separately.


Top Features Of Bulk SMS Services

1. Personalization: One advantage that comes along with utilizing bulk sms service providers for communicating is being able to customize each message according to the business’s preferences. This makes sure that the customer only receives relevant content that could potentially spark interest, leading them down various funnel paths toward conversion. It also helps build stronger relationships between customers & company while reinforcing brand image too.

2. Scheduling: Another great benefit associated with using mass texting programs – is companies have total control over when their messaging gets delivered by specifying certain dates & times which allows them to plan ahead. Whether you want announcements posted immediately, during business hours only, or need notifications scheduled weeks after specific events – all these requirements can easily be handled by most bulk sms platforms today. Most providers will offer built-in schedulers, allowing businesses to configure precisely how the campaign should be sent out and followed up on.

3 . Delivery Reports: If something should go wrong and messages don’t deliver correctly, then businesses can get detailed insights about what went wrong as well as timely updates notifying whether recipients received communications successfully or not. This allows businesses to take appropriate action quickly to rectify any problems.

4 . Opt-Out Options: Last but perhaps most important aspect – user privacy must always be respected. Therefore opt-out options should always be provided with either a contact toggle button inside every message, a reply option to unsubscribe, or unsubscribe link(s) clearly visible in the content.

Keeping customers informed about how to remove themselves from future communications whenever needed, and hassle-free will eliminate chances of miscommunication and misunderstandings between the business and the customer, and thus help avoid unwanted interactions.

Benefits Of Bulk SMS For American Businesses

Ultimately however major main gain that comes from adopting technology lies in the superb results generated thereof – research shows that the numbers speak for themselves. Looking at the return on investment through this channel, the immense ROI enabled by reaching massive audiences leads to higher conversion rates, better customer retention, better profitability, and many other advantages.

Beyond the scope discussion here so suffice say truly appreciable value proposition garnering a lot of attention recently amongst entrepreneurs alike looking increase efficiency cut costs maximize profits same time!

To learn more, read our thoughts on Bulk SMS Gateway Providers for US businesses.

Choosing the right Bulk SMS Gateway provider

Choosing the right bulk SMS gateway provider is an extremely important task when it comes to ensuring the success of a business’s marketing campaigns. When making this decision, there are several factors that need to be taken into consideration.

  1. Price: Cost is likely the most important factor when selecting a bulk SMS gateway provider. Different providers offer different pricing plans and it’s important to select one that fits both budget and needs. There may also be hidden fees or extra charges associated with certain services, so make sure these are all discussed with the reseller before committing to any particular company.
  2. Features: Each provider will have their own set of features which can greatly influence how well a campaign performs. It’s crucial to consider what requirements might help with boosting ROI such as analytics, message scheduling, automation, and more – depending on individual SMS campaign objectives- since not all providers will include them in their basic package offerings.
  3. Reliability/Delivery Rates: Make sure you take into account delivery rates –factors like speed and reliability should always be a top priority for any serious sender looking for consistent feedback from their customers. Uptime might seem unimportant until something inevitably fails; at this point, businesses must ask themselves whether they want 99% uptime or 100%. Testimonials from customers can provide valuable insights about overall performance and customer service experience too so it’s crucial that you read reviews before settling on a particular provider.
  4. Customer Support: Bulk SMS gateways require technical knowledge where things don’t always go as planned, that’s why it’s wise to invest in support systems specially designed by your chosen provider. Generally, the quality of technical support is often directly proportional to total cost (including setup) therefore try finding out exactly what kind of monitoring and maintenance services you’d get with each solution before making your final decision.

How to Set up SMS Gateway API and Bulk SMS Services

Steps to Set Up SMS Gateway API

  1. Find a reliable SMS gateway provider or aggregator. Start by looking for providers that offer direct connections with mobile network operators, as well as shortcodes and APIs for sending and receiving SMS messages. Check their reputation and availability in your region before you commit to signing up with them, and look at their customer support and help features (e.g. tutorials).
  2. Get a phone number or shortcode so you can start sending and receiving text messages from subscribers who opt-in via the web form on your web page, email campaigns, or other methods of marketing outreach used by your business. You may need to research what type of phone numbers (e.g., local, national) are available depending on where you want to operate your messaging services; for example, different countries have different rules around telephone numbers assigned within their jurisdiction.
  3. Connect the SMS gateway service with your backend systems such as CRM/ERP software applications using webhooks, HTTP requests, or Rest APIs implemented in Java, PHP, Python, HTML, etc. Make sure integration works properly before moving forward! This step allows customers’ data stored in these systems to be accessed when sending out automated notifications via text messages which would require customized content based on customer profiles (for instance).

  4. Test that all components are working correctly by setting up system tests & automatically generating message templates across various devices (Android/iOS). Also, perform some manual testing yourself on your phone, including verifying if the sent message appears accurately on different devices – it’s important not only are they received successfully but also displayed correctly too.

Steps To Set Up Bulk SMS Services

  1. Collect mobile numbers of potential customers through traditional means such as signup forms at events, emails campaigns, or any other way people have opted-in openly providing their contact information consenting to receive promotional offers from you; this is often referred to as ‘opt-in list building’ which will serve as an initial source of contacts for bulk messaging purposes initially so make sure it’s done carefully!
  2. Research plugins & addons available online designed specifically for sending bulk sms text messages – some popular ones include Twilio, Vonage and MessageBird amongst many others provide useful features like personalization options within each message allowing dynamic contextualization depending upon individual customer preferences & segments captured during list building phase just mentioned above.
  3. Integrate the chosen plugin into existing platforms such as WordPress CMS/e-commerce stores quickly & securely using SDKs provided by respective vendors following suitably configuring settings related to web server environment variables(including HTTP headers et al.). Additionally ensure necessary user roles – admin accounts, etc. are set up appropriately reflecting varying access levels required to maintain secure operations across the spectrum.
  4. Track results effectively leveraging analytics charts & reports generated automagically keeping track of current activity usage trends over time to help refine messaging strategy refine further adapting real-time market conditions emergence monitor responses subscribers help answer frequently asked questions ensuring optimal customer experience possible maintain healthy supplier relationships.

Best practices for SMS Gateway and Bulk SMS services

  1. Use a dedicated phone number: Assigning one dedicated phone number for SMS messages helps to keep your system organized and makes it easier for customers to remember who is texting them. It also ensures that customers aren’t receiving the same message from multiple numbers, which could lead to confusion or even worse, cause them to opt out of interacting with you altogether.
  2. Keep messages short and concise: When sending bulk SMS messages, make sure they are short and easy to understand as people will read them on smaller screens/devices like mobile phones where longer texts can become difficult or hard to read. Aim for around 160 characters per message and don’t forget that you may need extra space if special characters like emojis are used!
  3. Ensure compliance with regulations: Make sure that when using an SMS gateway service, all applicable rules and regulations such as GDPR in Europe are adhered to – this includes getting permission from users before sending any promotional content directly their way. Ask yourself – do I have the user’s consent? If not, then avoid sending promotional material until explicit permission has been given.
  4. Utilize segmentation: Segmenting your database is key when using SMS marketing as it gives companies the ability to send tailored information depending on user preferences while focus spamming other groups less likely interested in said product/service – ultimately leading towards better customer retention rates!
  5. Analyze results & adjust accordingly: Finally, pay close attention to open rate analytics in order to determine what’s working well (or not!) and make changes based on discovering insights about your audience behavior over time – this includes changing up copywriting styles but also being mindful about timing & frequency of delivered messages too; aim for no more than once every few days at most otherwise you risk becoming annoying rather than helpful.

Concluding Thoughts About SMS Gateway

As someone who has been where you are and has needed to research and use SMS Gateway and Bulk SMS services, I can say that these tools are incredibly important for businesses of all sizes. They provide an efficient way to communicate directly with customers, promote products or services, and send out notifications and reminders.

The ability to reach a large number of people quickly is invaluable in today’s digital world. After researching multiple options for SMS gateways and bulk SMS providers, I have come to the conclusion that no two services are identical.

It is essential that businesses select the best provider for their needs; factors such as features offered, quality of service, customer support availability, and cost efficiency should be taken into consideration when making a decision. Additionally, it’s always smart to thoroughly explore potential vendors before committing to one institution in order to ensure you’re getting what you need at the right price point.

To wrap things up my advice would be: when researching different providers make sure you understand your needs so you can identify what fits best within your budget while still providing the highest quality service possible.

Good luck!


SMS Gateway is a service that enables the sending of text messages to mobile phones. SMS Gateways operate as an intermediary between a sender and the mobile network operator by converting short message service (SMS) into an electronic signal that can be sent to and received from, any telecom network in the world.

An SMS Gateway API is an application programming interface (API) that allows developers to send text messages via their own applications. It allows businesses to integrate messaging functionality with their existing systems without having to set up their own infrastructure for dealing with text messages.

An SMS gateway address refers to a unique telephone number used for receiving and sending Short Message Service (SMS) texts. Generally, this is done through dedicated gateways provided by companies like Twilio or Nexmo which provide APIs enabling users to easily connect their applications with different types of communication protocols such as SIP or XMPP.


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    1 year ago

    What are some of the top SMS providers available for a small mid-west business that sells lumber supplies?

    Simon Mannheimer
    1 year ago

    Hey Jackson.

    If you’re looking for a great SMS provider, there are several top-notch options out there. These include Twilio, ClickSend, Messente, Nexmo, and BulkSMS. All of these offer features that can be tailored to your needs such as message personalization, delivery tracking and scheduling. They also have user-friendly interfaces and great customer support – so make sure to consider what’s important to you when picking the right one for you.

    If you still can’t decide, have a look through our SMS Provider Reviews!

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