Attentive review
Attentive is an SMS marketing platform for ecommerce brands, founded in 2016 as Franklin Mobile. As of September 22, 2026, it publishes no plan price and no per message rate, and contracts carry recurring Minimum Commits that include eligible base, shortcode and carrier delivery fees. Free trials run through the sales form, with terms unpublished. We score Attentive 4.42 out of 10.
Alain Grossbard OAM, with Justin Grossbard Updated How we rate Reader supported, we may earn a commission Reader supported. We may earn a commission when you sign up through a link on this page, and it never changes a score. How we make money.
Attentive cost at your volume
No calculator here: Attentive publishes no rate or plan price that turns a monthly volume into a figure (its own pages checked 22 September 2026). The table below shows what it does publish.
Attentive scores
| Value for money | 0 | |
|---|---|---|
| Features | 7 | |
| Reliability | 2 | |
| Reputation | 4 | |
| Compliance | 7.5 | |
| Customer service | 6 |
Six criteria, equally weighted, each scored out of 10 from Attentive's own published pages (how we rate).
Attentive US rates
| As published | Price | How it compares |
|---|---|---|
| Plans | No plan price or minimum spend amount published. Contracts carry a monthly base fee and recurring Minimum Commits billed as a true-up if usage falls short; a list management fee and a short code fee may also apply. No amounts published. | No price per message is published, so there is nothing to rank |
Read from Attentive's own pricing page on 9 September 2026. Monthly plans with credits; one credit is one SMS segment where the provider says so. Source.
Attentive fees, trial and support
| What | Attentive | Source |
|---|---|---|
| 10DLC registration fees | Not published | Read Source 1 Source 2 |
| Toll-free verification | Not published | Read Source 1 Source 2 Source 3 Source 4 |
| Carrier fees | Pass-through carrier delivery fees per message segment, charged on top of the contract rate, current as of Sep 1, 2026. US 10DLC SMS sent: AT&T $0.0035, T-Mobile/Sprint $0.0045, US Cellular $0.0050, Verizon $0.0045. SMS received $0.0025 to $0.0035. MMS $0.0070 to $0.0100. Separate US short code, toll-free and RCS tables are published. | Read Source 1 |
| MMS rate | Not published | Read Source 1 |
| Free trial | Free trials are offered through the sales form; length, credit and conversion terms are not published | Read Source 1 |
| Minimum plan or spend | No plan price or minimum spend amount published. Contracts carry a monthly base fee and recurring Minimum Commits billed as a true-up if usage falls short; a list management fee and a short code fee may also apply. No amounts published. | Read Source 1 |
| Credit expiry | No credits to expire; Attentive bills on usage with no credit system | Read Source 1 |
| API and SDKs | Yes, a public REST API with v1 and v2 OpenAPI specs, webhooks and OAuth apps, covering subscribers, events, attributes, catalog and segments. Neither spec has a message send endpoint; sends run from Campaign Composer or journeys. Docs include an llms.txt index. | Read Source 1 Source 2 Source 3 Source 4 |
| Web app | Yes. Web platform for SMS, MMS, email, RCS and push, with Campaign Composer, scheduling, templates, two-way messaging and reporting. | Read Source 1 Source 2 Source 3 |
| Email to SMS | Not published | Read Source 1 Source 2 Source 3 Source 4 Source 5 Source 6 |
| Integrations named | The pricing page lists 150+ pre-built integrations on all plans (the integrations page says 100+). Named partners include Shopify, BigCommerce, Magento/Adobe Commerce, Zapier, Gorgias, Braze, HubSpot Workflows and Bluecore. | Read Source 1 Source 2 |
| Support channels | Webform ticket, in-app live chat, a 24/7 help center, Attentive Academy and developer docs; a dedicated support team and customer success manager on every plan. No support phone number published. | Read Source 1 Source 2 |
| Support hours | Webform 24/5 (Monday 9 AM AET to Friday 9 PM ET); live chat Monday to Friday, 9 AM to 9 PM ET. Not 24/7. | Read Source 1 |
| SOC 2 | SOC 2 Type 2 report for November 1, 2024 to October 31, 2025, posted November 21, 2025; auditor named as Schellman & Company, LLC. The report is downloadable on request. | Read Source 1 Source 2 |
| ISO 27001 | Not published | Read Source 1 Source 2 Source 3 |
| HIPAA | Not published | Read Source 1 Source 2 Source 3 Source 4 Source 5 |
| GDPR | Attentive's trust center lists GDPR among its compliance badges with CCPA and SOC 2, and its global page names GDPR among its region-specific compliance tools | Read Source 1 Source 2 |
| Opt-out handling (TCPA) | Compliance Suite with Litigator Defender (suppresses numbers linked to SMS demands or lawsuits), an audit assistant for TCPA complaints, quiet hours, STOP and fuzzy opt-out handling, and double opt-in | Read Source 1 |
| 10DLC registration | Offers 10DLC numbers, described as a compliant long code option that takes about a week to acquire, with daily caps and throughput limits. The 10DLC registration process is not described. | Read Source 1 |
| Founded | 2016, as Franklin Mobile | Read Source 1 |
| Head office | New York City; other offices in San Francisco, London and Sydney. The notice address in its Terms of Use is 221 River Street, Suite 9047, Hoboken, NJ 07030. | Read Source 1 Source 2 |
| US contracting entity | Attentive Mobile Inc. | Read Source 1 |
| Coverage | 20+ countries | Read Source 1 |
| Uptime or SLA | Not published | Read Source 1 Source 2 Source 3 Source 4 Source 5 |
Not published means Attentive's own pages were checked on that day and state no figure. Nothing here is carried over from the earlier version of this review.
When Attentive fits
Choose Attentive when you run an ecommerce store and want campaigns built in a web platform rather than by API: sends run from Campaign Composer or journeys, and the v1 and v2 API specs have no send endpoint. It fits brands on Shopify, BigCommerce or Magento that rely on 150+ pre-built integrations, and brands that value the Compliance Suite with Litigator Defender, quiet hours and double opt-in, plus a customer success manager on every plan. Attentive sells RCS for Business and publishes US RCS carrier delivery fees, while noting that RCS is still in carrier beta programs (September 28, 2026), detailed in RCS business messaging.
When Attentive does not fit
Look elsewhere when you need a published price before signing: Attentive publishes no plan price, no minimum spend, no per message rate and no number rental fees as of September 9, 2026. It also does not publish uptime, email-to-SMS, ISO 27001 or HIPAA figures. Avoid it when you want to send through the API, or when you need support hours beyond webform 24/5 and live chat Monday to Friday, 9 AM to 9 PM ET (September 9, 2026).
Attentive compared
Attentive is ranked against the rest of its category: where Attentive ranks among the best SMS marketing platforms in the USA.
Attentive contracts and minimums
Attentive does not publish message rates on the pages read October 23, 2026. Its billing FAQ states that SMS and MMS messaging rates are found in the Order Details section of your contract. Any rate comparison involving Attentive needs a quoted contract first.
What is documented is the minimum mechanics. The same FAQ read October 23, 2026 states that when actual usage is less than the Minimum Commit at the end of a commit period, you are invoiced for the remaining amount. Shortcode fees, the base fee and carrier delivery fees count toward the SMS and MMS Minimum Commit. A store whose sending is seasonal should model the quiet months, because the minimum is what you pay when usage runs under it.
Attentive Shopify review
Attentive syncs subscribers bidirectionally when they opt in through Attentive or Shopify, according to its integration guide (Attentive integration).
Triggered transactional journeys let subscribers know when their order is confirmed, when it shipped, and when it arrived. Stores can integrate discount codes from the Shopify store, create new ones in Attentive, and replenish them when they run out. Compare this against other apps in our Shopify SMS comparison.
Attentive questions
What is Attentive pricing?
Attentive pricing is not published: as of September 22, 2026, its pages list no plan price and no per message rate. Contracts carry a monthly base fee and recurring Minimum Commits, with a list management fee and a short code fee possible, and no amounts published.
Does Attentive offer a free trial?
Attentive does offer a free trial through its sales form, but the length, credit and conversion terms are not published as of September 22, 2026.
What is Attentive SMS marketing?
Attentive SMS marketing is a platform for ecommerce brands covering subscribers, campaigns, keywords and opt-in handling across SMS, MMS, email, RCS and push. Founded in 2016 as Franklin Mobile, it reaches more than 20 countries.
How does the Attentive Minimum Commit work on invoice?
Attentive invoices you for the remaining amount of the Minimum Commit when actual usage runs below it at the end of a commit period, per its billing FAQ read October 23, 2026. Shortcode fees, base fees and carrier delivery fees count toward the SMS and MMS minimum. Messaging rates live in your contract.