Sendlane Review

Sendlane is an email-and-SMS marketing platform for ecommerce brands. This Sendlane review covers SMS pricing, features, and trust factors. Its cheapest published SMS add-on rate is 1.75¢ per credit (10,000-credit bundle) and it offers a 60-day free trial (SMS excluded). Data captured September 9, 2026.

Visit Sendlane >>

Sendlane pricing

Sendlane’s pricing page lists a headline rate of $0.009 per credit, but this figure carries no stated volume threshold. Below it, a legacy add-on table (labeled “Pro & Agency only”) shows higher rates that rise with smaller bundles. We captured these figures on September 9, 2026.

All tiers carry a $10 monthly activation fee, and the table names discontinued “Pro” and “Agency” plan names. SMS is sold as an add-on on top of an email plan that starts at $100 per month. MMS costs a flat 3 credits, and the real cost of a message can rise above the builder’s estimate because emoji encoding and the required “Text STOP to stop” string spend extra credits. The help center describes wholesale and custom SMS plans that are quote-only and unpriced, likely where the 0.9¢ rate lives.

Sendlane pricing page, captured through a US proxy, September 9, 2026.

Sendlane features

Sendlane includes two-way SMS, MMS (up to 500 KB attachments), scheduled campaigns, and templates. Its API is an ecommerce event-ingestion API (product_viewed, added_to_cart, order_placed) plus a JavaScript tracking pixel, it does not expose a message-sending endpoint, email-to-SMS, or SMPP.

The platform integrates directly with Shopify, Shopify Plus, WooCommerce, ClickBank, Recharge, and 21 other tools, with access to 2,000+ apps through Zapier.

Sendlane reliability and compliance

Sendlane does not publish an uptime SLA. Its terms of use state the service is provided “AS-IS” and disclaim that it will be “UNINTERRUPTED OR ERROR-FREE.” The public status page shows only a 7-day green grid with no uptime percentage or incident history.

On compliance, Sendlane runs carrier brand-and-number registration (typically four weeks) and ships TCPA-aware tools: opt-in form widgets, automatic STOP/HELP handling, a spam-keyword blocker, and an enforced quiet hours window (8 PM to 8 AM). The company does not publish HIPAA, SOC 2, or ISO 27001 certifications. A toll-free SMS geographic note exists, but no verification process, timeline, or short code product is described.

Sendlane support

Supply is contradictory. A knowledge-base article states email and chat run Monday through Friday, 7 AM to 3 PM PST. However, the same pricing page also claims “24/7/365 chat support, even on holidays,” which most likely describes AI-chat coverage. No dedicated support phone line is published; the numbers that appear are for CCPA rights and terms-of-use inquiries. The knowledge base contains roughly 270 articles across 17 collections, including 11 SMS step-by-step guides.

Sendlane alternatives

• Klaviyo, The category-leading ecommerce email-and-SMS platform with the largest native Shopify footprint.
• Postscript, Built SMS-first for DTC brands after Sendlane added SMS in 2022, nine years after its 2013 founding.
• Attentive, Positioned around enterprise-scale two-way conversational commerce, contrasting with Sendlane’s thin public review base (2.0 out of 5 from just 11 Trustpilot reviews, none in the last 12 months).

Sendlane verdict

Pros

• Deep ecommerce integrations (Shopify, Shopify Plus, WooCommerce, ClickBank, Recharge, 2,000+ apps via Zapier).
• Built-in TCPA compliance tooling: branded opt-in forms, STOP/HELP handling, automatic quiet hours, and a spam-keyword blocker.
• Cheapest published a-la-carte SMS credits reach 1.75¢ at the 10,000-credit bundle.
• 60-day free trial, longer than the industry-standard 14 to 30 days (SMS excluded).
• Substantial documentation: ~270 help-center articles, including 11 SMS guides with named limits.

Cons

• No uptime SLA; terms actively disclaim error-free or uninterrupted service.
• Contradictory support hours: KB states M-F 7 AM, 3 PM PST while marketing claims 24/7/365.
• No HIPAA, SOC 2, or ISO 27001 certification, and the /security page returns a 404.
• 2.0 out of 5 Trustpilot score from 11 reviews, dormant for over a year, with nine negative reports citing compliance holds and refund disputes.
• Pricing page publishes two disagreeing SMS rates (0.9¢ headline with no threshold vs. a legacy table charging 2.5¢, 1.75¢) plus a recurring $10 monthly activation fee.

Sendlane suits DTC and ecommerce merchants who already use or plan to use its email platform and want SMS bundled into the same tool, especially stores on Shopify, WooCommerce, or Recharge that can reach the higher-volume credit bundles. It does not suit buyers who need a dedicated SMS gateway (no message-sending API, email-to-SMS, or SMPP), anyone requiring documented HIPAA/SOC 2/ISO 27001 certification or an uptime SLA, or those wary of vendor continuity risk after the February 2026 Privy acquisition.

Visit Sendlane >>

Frequently asked questions