Sendlane review
Sendlane is an SMS marketing platform that sells SMS credits on top of its email plans. Its headline rate is $0.009 per credit, inclusive of carrier fees, read September 9, 2026. The free trial runs 60 days, limited to 100 contacts and 500 email sends, and SMS needs a paid account. We score Sendlane 4.00 out of 10.
Alain Grossbard OAM, with Justin Grossbard Updated How we rate Reader supported, we may earn a commission Reader supported. We may earn a commission when you sign up through a link on this page, and it never changes a score. How we make money.
Sendlane cost at your volume
No calculator here: Sendlane publishes per message rates, but the shared cost function this site prices every provider with does not yet model how Sendlane applies them, so no monthly figure is computed. The rates are in the table below.
Sendlane scores
| Value for money | 0 | |
|---|---|---|
| Features | 7 | |
| Reliability | 1 | |
| Reputation | 6.5 | |
| Compliance | 3 | |
| Customer service | 6.5 |
Six criteria, equally weighted, each scored out of 10 from Sendlane's own published pages (how we rate).
Sendlane US rates
| As published | Price | How it compares |
|---|---|---|
| SMS available starting at $0.009 per credit inclusive of carrier fees (headline; no volume/spend threshold stated) | 0.90c | Lower than 19 of 32 other providers' lowest US rates |
| 250 credits ($6.25) | 2.50c | Lower than 6 of 32 other providers' lowest US rates |
| 500 credits ($11) | 2.20c | Lower than 6 of 32 other providers' lowest US rates |
| 1,000 credits ($21) | 2.10c | Lower than 6 of 32 other providers' lowest US rates |
| 2,500 credits ($50) | 2.00c | Lower than 6 of 32 other providers' lowest US rates, level with 4 |
| 5,000 credits ($90) | 1.80c | Lower than 12 of 32 other providers' lowest US rates |
| 10,000 credits ($175) | 1.75c | Lower than 12 of 32 other providers' lowest US rates |
Read from Sendlane's own US pricing page on 9 September 2026. By monthly volume. Each row is read against the lowest published US rate of every other provider we price. Source.
Sendlane fees, trial and support
| What | Sendlane | Source |
|---|---|---|
| 10DLC registration fees | Not published | Read Source 1 Source 2 Source 3 Source 4 |
| Toll-free verification | Not published | Read Source 1 |
| Carrier fees | The $0.009 headline figure is stated as inclusive of carrier fees. The add-on bundle table does not say whether carrier fees are included. | Read Source 1 |
| MMS rate | An MMS costs a flat 3 credits, with a 1,000 character limit and files of 500KB or less. | Read Source 1 |
| Free trial | 60 day free trial, limited to 100 contacts and 500 email sends. SMS needs a paid account: 50 free SMS credits for test messages arrive once SMS registration is approved, but a paid SMS plan must be chosen before sending campaigns. | Read Source 1 Source 2 |
| Minimum plan or spend | Email plans start at $100 a month for 50,000 emails, the lowest point on the pricing slider. SMS is bought on top. | Read Source 1 |
| Credit expiry | Not published | Read Source 1 Source 2 |
| API and SDKs | Yes, an ecommerce data API: JavaScript tracking plus a server-side API for events such as orders. No SMS sending endpoint is described in the help center; the API reference site could not be read. | Read Source 1 |
| Web app | Yes. SMS campaigns are built in the web app and sent now, scheduled or saved as drafts. Two-way replies land in a reply center, kept 30 days, and a dashboard reports email and SMS together. | Read Source 1 Source 2 Source 3 Source 4 |
| Email to SMS | Not published | Read Source 1 Source 2 Source 3 Source 4 Source 5 |
| Integrations named | 25 named integrations, including Shopify, Shopify Plus, WooCommerce, ClickBank, ClickFunnels, Recharge and Gorgias, plus Zapier, which connects 2,000+ more apps. | Read Source 1 Source 2 |
| Support channels | In-app chat and email (support@sendlane.com). No support phone line is published. A dedicated customer success manager starts at Professional Plus (10,000+ contacts), and dedicated services need an annual contract. | Read Source 1 Source 2 |
| Support hours | Sendlane's pages disagree. The help center says email and chat run Monday to Friday, 7 AM to 3 PM PST. The pricing page says support is available 24 hours a day, 365 days a year, weekends and holidays included. | Read Source 1 Source 2 |
| SOC 2 | Not published | Read Source 1 Source 2 Source 3 Source unavailable (HTTP 404) Source 5 Source 6 |
| ISO 27001 | Not published | Read Source 1 Source 2 Source 3 Source unavailable (HTTP 404) Source 5 |
| HIPAA | Not published | Read Source 1 Source 2 Source 3 Source unavailable (HTTP 404) Source 5 |
| Opt-out handling (TCPA) | TCPA-compliant opt-in forms, required privacy policy wording, compliance team review of each SMS application, automatic STOP and HELP handling, a carrier spam keyword blocker, and quiet hours: sends after 8 PM wait until 8 AM. Contacts without recorded consent are not sent to. | Read Source 1 Source 2 |
| 10DLC registration | Sendlane registers your brand and number with the carriers. Registration currently takes up to four weeks and is open only to businesses with a registered US address. The pages do not use the term 10DLC. | Read Source 1 |
| Founded | 2013. SMS was added in 2022. | Read Source 1 |
| Head office | 2712 Loker Avenue West #1107, Carlsbad, California 92010, per the terms of use. The site footer says San Diego, CA. | Read Source 1 |
| Ownership | Owned by Privy, which announced the acquisition on 2 February 2026. | Read Source 1 Source 2 |
| US contracting entity | SENDLANE OPERATIONS, LLC. per the terms of use; the data processing agreement names Sendlane, Inc. | Read Source 1 Source 2 |
| Coverage | SMS is open only to businesses with a registered US address. Short code SMS reaches US and Canadian numbers; toll-free SMS reaches the US, Canada and Puerto Rico. No international rates are published. | Read Source 1 |
| Uptime or SLA | Not published | Read Source 1 Source 2 |
Not published means Sendlane's own pages were checked on that day and state no figure. Nothing here is carried over from the earlier version of this review.
When Sendlane fits
Sendlane fits a US business that already runs email marketing and wants SMS in the same dashboard. Email plans start at $100 a month for 50,000 emails, read September 9, 2026, and SMS credits sit on top. You build campaigns in the web app, send now or scheduled, and handle replies in a reply center kept 30 days. Ecommerce stores gain most: 25 named integrations include Shopify, WooCommerce, ClickFunnels and Recharge, plus Zapier for 2,000+ more apps. Quiet hours and automatic STOP handling suit regulated senders. Sendlane registers your brand and number with the carriers under the rules for business texting, which currently takes up to four weeks and requires a registered US address, read September 28, 2026.
When to look elsewhere
Look elsewhere for international sending. Short code SMS reaches only US and Canadian numbers, and toll-free SMS reaches the US, Canada and Puerto Rico, read September 22, 2026. Registration takes up to four weeks and is open only to businesses with a registered US address. Sendlane does not publish long code, toll-free or short code rental prices as of September 9 and September 22, 2026, and it does not publish an uptime figure or SOC 2 status as of September 9, 2026.
Sendlane compared
Sendlane is ranked against the rest of its category: where Sendlane ranks among the best SMS marketing platforms in the USA.
Sendlane questions
What is Sendlane?
Sendlane is an SMS marketing platform founded in 2013, with SMS added in 2022. It sells SMS credits on top of email plans starting at $100 a month for 50,000 emails, read September 9, 2026. Campaigns are built in the web app.
How much does Sendlane pricing cost?
Sendlane pricing starts at $0.009 per SMS credit, inclusive of carrier fees, read September 9, 2026. Credit bundles run from 250 credits at $6.25 to 10,000 credits at $175. An MMS costs a flat 3 credits.
Does Sendlane offer a free trial?
Sendlane offers a 60 day free trial limited to 100 contacts and 500 email sends, read September 22, 2026. SMS needs a paid plan before you send campaigns.