Infobip review
Infobip is an SMS API and gateway provider founded in 2006. Infobip says it has direct Tier-1 connections to all major US carriers (September 22, 2026). Its US per message rate is 0.818c per SMS, pay as you go, which Infobip says is an average across US networks (September 9, 2026), and a free 60 day trial needs no credit card (read September 22, 2026). We score Infobip 7.25 out of 10.
Alain Grossbard OAM, with Justin Grossbard Updated How we rate Reader supported, we may earn a commission Reader supported. We may earn a commission when you sign up through a link on this page, and it never changes a score. How we make money.
Infobip cost at your volume
$8.18 in message charges a month, at 0.818c (one rate at any volume)
The same rule prices Infobip on the versus pages and the price guides. It uses the band, top up or number type your volume reaches, from Infobip's own US rates read 9 September 2026. The published terms for carrier fees are in the tables below.
Infobip scores
| Value for money | 5 | |
|---|---|---|
| Features | 9 | |
| Reliability | 5.5 | |
| Reputation | 7 | |
| Compliance | 10 | |
| Customer service | 7 | |
| Gateway fit | 8.75 |
Six criteria, equally weighted, each scored out of 10 from Infobip's own published pages (how we rate). The gateway fit score counts eight published API features and is not part of the overall score.
Infobip US rates
| As published | Price | How it compares |
|---|---|---|
| United States | 0.818c | Lower than 22 of 32 other providers' lowest US rates |
Read from Infobip's own US pricing page on 9 September 2026. One flat rate. Each row is read against the lowest published US rate of every other provider we price. Source.
Infobip fees, trial and support
| What | Infobip | Source |
|---|---|---|
| 10DLC registration fees | Brand registration $4.50 one time (plus $12.50 Authentication+ for public for-profit brands); campaign compliance validation $15 one time; campaign fee $1.50 to $10 a month by campaign type; brand vetting $41.50 standard, $60 enhanced within 30 days, $101.50 enhanced standalone. | Read Source 1 |
| Toll-free verification | Verification is required for all toll-free SMS; unverified toll-free numbers have been blocked from sending since 31 January 2024. No verification fee is published. | Read Source 1 |
| Carrier fees | Carrier fees passed through per outbound SMS. 10DLC: AT&T $0.0035, T-Mobile $0.0045, US Cellular $0.005, Verizon $0.0045. Toll-free: AT&T $0.0035, T-Mobile $0.0045, US Cellular $0.0045, Verizon $0.0045. The sheet notes a Verizon rise to $0.005 from 1 October. | Read Source 1 |
| Free trial | Free 60 day trial; no credit card required. | Read Source 1 Source 2 |
| Minimum plan or spend | Not published | Read Source 1 |
| Credit expiry | Prepaid credits are valid for 12 months from prepayment, are not refundable (exchange only), and are forfeited on termination. | Read Source 1 |
| API and SDKs | true; REST SMS API, SMPP v3.4 (up to 4 binds by default, TLS endpoint), SDKs for PHP, Java, Python and C#, and an MCP server for AI agents. | Read Source 1 Source 2 |
| Web app | true; the web portal's Broadcast tool sends or schedules messages without code, alongside Journeys, Inbox and reports. | Read Source 1 |
| Email to SMS | Not published | Read Source 1 |
| Integrations named | 40+ named integrations, including Salesforce, HubSpot, Shopify, ServiceNow, Zapier, Zoho CRM and Microsoft Dynamics 365. | Read Source 1 |
| Support channels | Email (support@infobip.com) and tickets raised from inside the Infobip account; public help center at support.infobip.com. The support handbook lists no support phone line. | Read Source 1 |
| Support hours | Infobip says customer and integration support runs 24/7, all year. No response time targets are published. | Read Source 1 |
| SOC 2 | Infobip's Certificates page lists SOC 2 Type 2, with no report or certificate link; its Information Security Terms commit only to SOC 2 Type I or equivalent. | Read Source 1 Source 2 |
| ISO 27001 | ISO 27001 certified, with the certificate downloadable from the Certificates page; ISO 9001, ISO 22301, ISO 27017 and ISO 27018 also listed. | Read Source 1 |
| HIPAA | Infobip's November 2021 news release says it obtained a HIPAA attestation report dated 30 September 2021 covering its SMS services, and that a BAA is offered for eligible services. HIPAA is not listed on the current Certificates page. | Read Source 1 |
| Opt-out handling (TCPA) | Infobip's number docs name TCPA and SHAFT compliance as part of 10DLC registration, and its fee sheet lists the T-Mobile content violation fines it may pass on: $2,000, $1,000 or $500 by tier. | Read Source 1 |
| 10DLC registration | 10DLC brand and campaign registration through Infobip's web platform or API, with AI pre-submission checks. Infobip says brand registration usually completes the same day and campaign approval takes a few hours to 24 hours. | Read Source 1 |
| Founded | 2006 | Read Source 1 |
| Head office | London, United Kingdom (181 Queen Victoria Street, London EC4V 4EG) | Read Source 1 |
| Ownership | Not published | Read Source 1 |
| US contracting entity | The Service Terms name Infobip Ltd (UK) as the contracting party. Infobip LLC, 111 Town Square Place, Suite 830, Jersey City, NJ 07310, is Infobip's Americas HQ. | Read Source 1 Source 2 |
| Coverage | 9,700+ global connections, 800+ of them direct operator connections; direct Tier-1 connections to all major US carriers. The SMS price table lists 219 destinations. | Read Source 1 Source 2 |
| Uptime or SLA | Infobip's Healthcare page advertises 'SLA-backed 99.9% uptime', but the binding Service Terms say availability is not guaranteed and no uptime figure or service credit appears in any contract document. | Read Source 1 Source 2 |
| Trustpilot | 1.6 out of 5 from 34 reviews | Read Source 1 |
Not published means Infobip's own pages were checked on that day and state no figure. Nothing here is carried over from the earlier version of this review.
When Infobip fits
Choose Infobip when your developers need a full SMS API: REST, SMPP v3.4 with up to 4 binds, SDKs for PHP, Java, Python and C#, and an MCP server for AI agents (read September 9, 2026). It suits 10DLC senders, with brand registration usually done the same day and campaign approval in a few hours to 24 hours (read September 22, 2026), plus 40+ integrations including Salesforce and Zapier. Infobip lists a random short code monthly fee of $500 and a vanity code monthly fee of $1,000, read September 28, 2026, figures our what a US short code costs page compares.
When Infobip does not fit
Look elsewhere when you need published prices first: Infobip does not publish a minimum plan, a long code or toll-free number rental, or an email to SMS figure, as of September 9, 2026. The binding Service Terms state that availability is not guaranteed, with no uptime figure or service credit (read September 9, 2026). Prepaid credits last 12 months and are forfeited on termination, and Trustpilot stands at 1.6 out of 5 from 34 reviews, read September 21, 2026.
Infobip compared
Infobip is ranked against the rest of its category: where Infobip ranks among the best SMS gateway providers in the USA.
Infobip questions
How much does Infobip cost per message?
Infobip costs 0.818c per message to the United States, pay as you go, which Infobip says is an average across US networks, read September 9, 2026. Carrier fees are extra: 10DLC fees run from $0.0035 at AT&T to $0.005 at US Cellular per outbound SMS.
Does Infobip offer a free trial?
Infobip offers a free 60 day trial, with no credit card required, read September 22, 2026. Prepaid credits bought after the trial are valid for 12 months from prepayment and are not refundable (read September 9, 2026).
Does Infobip support SMPP?
Infobip supports SMPP v3.4, with up to 4 binds by default and a TLS endpoint, read September 9, 2026. Its REST SMS API and SDKs for PHP, Java, Python and C# sit alongside it.