Textmagic review
Textmagic is a pay as you go business SMS service for US senders. Its published rate on October 23, 2026 was $0.049 per outbound SMS segment, with incoming SMS free, per the Textmagic pricing page. A local or toll-free number costs $10 per month and a local-number 10DLC campaign costs $10 per month, with the first month of each free on that read. The Essential plan carries no platform subscription, though the number and campaign charges recur monthly.
Alain Grossbard OAM, with Justin Grossbard Updated How we rate Reader supported, we may earn a commission Reader supported. We may earn a commission when you sign up through a link on this page, and it never changes a score. How we make money.
Textmagic cost at your volume
$49 in message charges a month, at 4.90c (one rate at any volume)
The same rule prices Textmagic on the versus pages and the price guides. It uses the band, top up or number type your volume reaches, from Textmagic's own US rates read 28 September 2026. The published terms for number rental are in the tables below.
Textmagic scores
| Value for money | 2.5 | |
|---|---|---|
| Features | 9 | |
| Reliability | 3.5 | |
| Reputation | 10 | |
| Compliance | 6.5 | |
| Customer service | 10 |
Six criteria, equally weighted, each scored out of 10 from Textmagic's own published pages by the published scoring checks, with each fact's capture date in the source table.
Textmagic US rates
| As published | Price | How it compares |
|---|---|---|
| Outbound SMS from a Textmagic number, every volume step from 500 to 200,000 SMS | 4.90c | Lower than 2 of 32 other providers' lowest US rates |
| Long code rental | A local US number costs $10 a month, first month free. A number is required to start texting. | Published number rental terms |
| Toll free number rental | A toll-free number costs $10 a month, first month free. | Published number rental terms |
Read from Textmagic's own US pricing page on 28 September 2026. One flat rate. Each row is read against the lowest published US rate of every other provider we price. Source.
Textmagic fees, trial and support
| What | Textmagic | Source |
|---|---|---|
| 10DLC registration fees | The first 10DLC campaign registration is free; after that a campaign renewal fee of $10 a month applies (first month free). Brand and campaign registration is required for local US numbers. | Read Source 1 |
| Toll-free verification | Toll-free verification is free and usually takes up to 5 business days. Opt-in process details and proof are required. | Read Source 1 |
| Carrier fees | Not published | Read Source 1 |
| MMS rate | MMS costs $0.08 per message sent or received, regardless of length. Bulk MMS is not supported; single MMS works in North America from a verified toll-free or connected CPaaS number. | Read Source 1 |
| Free trial | New accounts start with a free test balance; no amount or time limit is stated. | Read Source 1 |
| Minimum plan or spend | No monthly minimum: Essential is prepaid pay as you go with credit bundles from 20 upward. A Professional monthly plan with discounted outbound rates is sold in the US, but its prices are shown only inside the account. | Read Source 1 |
| Credit expiry | Pay-as-you-go credit never expires. Professional plan credit rolls over for up to 2 months. | Read Source 1 |
| API and SDKs | REST API with documentation and API wrappers in 11 languages. | Read Source 1 Source 2 |
| Web app | Web app for sending texts, managing contacts and lists. | Read Source 1 |
| Email to SMS | Email to SMS: send texts from Gmail, Outlook or any email provider; replies arrive as emails. | Read Source 1 |
| Integrations named | 11 named: Shopify, WooCommerce, HubSpot and Zapier; WhatsApp, Facebook and Instagram channels; and Bring Your Own CPaaS connections to Twilio, Vonage, Sinch and Bandwidth. No integrations counter is shown. | Read Source 1 Source 2 |
| Support channels | Email, live chat and phone. US support line (844) 600-0669; UK and Australian numbers also listed. | Read Source 1 Source 2 |
| Support hours | Pricing page states 24/7 support by email, phone and live chat. The contact page lists phone hours of Mon - Fri 9:00 AM - 3:00 AM (no time zone) and email as available 24/7. | Read Source 1 Source 2 |
| SOC 2 | Textmagic states it is SOC 2 Type II certified, audited by Prescient Assurance against the Security, Confidentiality and Availability criteria. No report date is published. | Read Source 1 |
| ISO 27001 | Not published | Read Source 1 |
| HIPAA | Not published | Read Source 1 Source 2 Source 3 |
| GDPR | Textmagic states it is GDPR compliant and lists data processing agreements in its terms. | Read Source 1 |
| Opt-out handling (TCPA) | Textmagic says it helps customers comply with the TCPA through consent tools, but the customer is responsible for valid consent. | Read Source 1 |
| 10DLC registration | Native 10DLC brand and campaign registration flow for local US numbers; registration typically takes 2 to 7 business days. | Read Source 1 |
| Founded | Operations began in 2001 with Textmagic Ltd in the United Kingdom. | Read Source 1 |
| Head office | Textmagic Ltd is at Orbital House, Romford, Essex, UK. The listed parent gives a Tallinn, Estonia address. | Read Source 1 Source 2 |
| Ownership | TextMagic Group, a public company whose shares trade on Nasdaq First North Baltic since 15 December 2021. | Read Source 1 |
| Uptime or SLA | Pricing page lists a 99.9% uptime guarantee. No uptime figure appears in the terms of service. | Read Source 1 |
| Two way inbox | Textmagic provides a shared inbox for SMS, live chat and social channels. Incoming SMS is free, and standard incoming MMS costs $0.08 per message, per the Textmagic pricing page read October 23, 2026. | Read Source 1 |
| Mobile app | Yes: iOS and Android apps. | Read Source 1 |
| Rcs | Not published | Read Source 1 Source 2 |
| Church offer | Not published | Read Source 1 |
| Nonprofit offer | Not published | Read Source 1 |
| Real estate offer | Not published | Read Source 1 |
| Healthcare hipaa baa | Not published | Read Source 1 Source 2 |
| Trustpilot | 4.7 out of 5 from 298 reviews | Read Source 1 |
Not published means Textmagic's own pages were checked on that day and state no figure. Nothing here is carried over from the earlier version of this review.
Who should pick Textmagic
Pick Textmagic when your sending volume swings month to month and you want credit that does not expire. The Textmagic billing plans article states that Essential prepaid credit has no expiry, while Professional monthly credit rolls over for up to two months. Teams fit well too, since the pricing page lists unlimited users without an extra user fee. Developers holding a CPaaS account can use the BYOC path documented at use your CPaaS provider with Textmagic, which forwards your messages through that provider at $0.01 per outbound SMS segment plus provider charges, with Twilio, Vonage, Sinch and Bandwidth named on the pricing page.
Who should skip Textmagic
Skip Textmagic when you send bulk MMS campaigns. The pricing page states that bulk MMS is not supported and that individual MMS requires a verified toll-free or a connected CPaaS number. Standard MMS costs $0.08 per sent or received message on that read, and on the BYOC path you pay Textmagic and your CPaaS provider separately, so that $0.08 figure does not describe BYOC billing. The Professional plan carries tradeoffs worth weighing before you commit. Its rate is account specific and not published, auto-recharge is compulsory, and one virtual number is included, per the billing plans article. Moving Essential funds into Professional subjects the remaining balance to expiry at the end of the following month.
Textmagic compared
Textmagic joined this site after the best mass texting services in the USA were last ranked, so it is not in that ranking yet.
How Textmagic billing works
Essential is prepaid and usage based. A sample month of 1,000 outbound single-segment SMS on one local number, after the introductory waivers, totals $49 in message charges plus $10 for the number plus $10 for the 10DLC campaign, which is $69 for those components, before tax, MMS and any other charge. That is arithmetic on published rates from the Textmagic pricing page, not an invoice or an all-inclusive quote. Only Essential prepaid credit carries no expiry, per the Textmagic billing plans article, so do not treat all Textmagic credit as everlasting. For segment math at your own volume, see our SMS segment calculator, and for the head-to-head with a subscription rival, see EZ Texting vs Textmagic.
Textmagic features in practice
We ran no API calls or delivery tests for this review, so everything here is a documented capability rather than a performance assessment. The pricing page lists two-way SMS, standard MMS at $0.08 on verified numbers, and unlimited users. BYOC is a separate billing path, in that connected CPaaS numbers bill at $0.01 per outbound SMS segment through Textmagic plus your provider's own charges, per the CPaaS support article. No installed integration is claimed.
Textmagic questions
Does Textmagic credit expire?
Essential prepaid credit has no expiry. Professional monthly credit rolls over for up to two months, per the Textmagic billing plans article read October 23, 2026.
How much is a Textmagic number?
A local or toll-free number costs $10 per month, with the first month free, per the Textmagic pricing page read October 23, 2026.
What does BYOC SMS cost?
Outbound SMS through a connected CPaaS number costs $0.01 per segment through Textmagic, plus your provider's charges, per the pricing page read October 23, 2026.