A Bulk SMS gateway API is a reliable solution for USA businesses to conduct SMS marketing at scale cheaply and easily. We have compared the top 8 Bulk SMS API Providers in the USA across Cost, Features, Reliability, and More.
By Simon Mannheimer / Updated: Wednesday, March 15th, 2023
Our 2023 best bulk SMS API providers for 2023 are:
Contact Twilio (for small volumes)
We have compared leading Bulk SMS API providers in the US and have decided that TrueDialog takes the title of best bulk SMS API provider in 2023, this being because:
TrueDialog Review >>Visit TrueDialog >>
The overall rating is based on review by our experts
Bulk SMS API (an SMS Gateway integrated with bulk SMS service) is a platform, software, or UI that a business can use to create mass text message capacity through an API that enables SMS integration with their existing CRM or e-commerce platforms.
Utilizing and integrating an API (application programming interface) gives businesses an extra layer of marketing capability through real-time bulk SMS messages.
Rest API allows for two computer platforms, such as an SMS Gateway and an e-commerce or CRM platform to speak to each other with a secure sender ID. Using a dedicated short code phone number, businesses can send and receive SMS communication easily and at scale. Two-way SMS allows businesses and their users, customers, or subscribers to communicate in real time.
With dedicated direct carriers and delivery reports, businesses can feel confident that their communications and data are handled, executed, and delivered securely across mobile networks with for example two-factor authentication and encrypted API Keys.
A Bulk SMS API lets a business expand its SMS Marketing and SMS campaigns with a simple (often available out of the box with ample documentation and tutorials) integration to many of the most common digital marketing platforms. With SMS having the highest open rates in digital communication, it is no surprise that bulk text messages have become a key component in many businesses’ SMS delivery workflow.
Utilizing bulk messaging APIs as an SMS solution is a great way for businesses to reach customers and users with marketing messages, appointment reminders, OTP, and notifications “where they are” – regardless of content type, mobile phone type, and operating system.
The best Bulk SMS Providers are the ones that offer unique selling points, such as WhatsApp Integration, or custom long code and short code mobile numbers.
This is where TrueDialog excels, as their unique SMS Platform utilizes some fantastic custom solutions to send SMS text messages with API easily, cheaply, securely, and reliably.
The best bulk SMS API would be one that requires no software downloads and installs and connects seamlessly between SMS Gateway and business platforms.
Ideally, from a business’s POV, the best SMS API Provider is one where all you need is a web browser or Mobile App, internet access, and a contact list.
Some of the most valuable features of a Bulk SMS APIs are:
Comparing Bulk SMS API Providers is a critical part of SMS Marketing as it allows businesses to make an informed decision and get the best deal on price and features. See all our SMS Provider comparisons below.
Full SMS Providers List
Bulk SMS service is an SMS Functionality where text messages are distributed in large quantities for the purpose of marketing or advertising. Bulk SMS has been used by businesses since the dawn of SMS marketing, but is still seeing high levels of use.
Its popularity comes from the enormous reach and high open rates of SMS marketing. Bulk SMS APIs are generally used alongside a business’ SMS service provider to send our customer communication at scale, as a channel for customer engagement for businesses to connect customers to their brands.
Some business use cases of Bulk SMS services are:
Marketing Campaigns: Bulk SMS marketing is a highly efficient channel for marketing in present times. It’s cheap, easy to use, and has high open rates and customer engagement. SMS marketing can be used by businesses of any size.
Verifications: With cybersecurity being a growing issue in the world, verification via SMS is one of the easiest and most secure ways for businesses and customers to confirm data. Bulk SMS speeds the process up with the help of OTP, 2FA, and Short Links to allow customers and users to verify their identities via SMS.
Sending Alerts: SMS alerts are reminders that help consumers keep track of tasks and appointments, and can be sent as confirmations or ahead of a date to act as a reminder or confirmation system. Businesses in logistics, travel, e-commerce, and the health sectors use SMS alerts as a means of confirmation and reminder.
Latest offers: Bulk SMS can also be used to keep your customers updated on your offerings and services. It provides customers with up-to-date information about offers, discounts, vouchers, and sales as well as other important information. This helps with customer engagement, return customers, and brand loyalty.
Surveys and Feedback: Every business relies on feedback as a means to improve its offerings and connect with customers. Bulk SMS is a great way to send out survey links and request feedback, saving time and resources while collecting valuable data.
Short Code numbers are telephone numbers with five to six digits, used to send and receive SMS or MMS messages to and from mobile phones. Short codes are capable of sending higher volumes of SMS compared to Long code numbers, and wireless carriers audit each short code against its intended use. This is a registration process that costs around $44 in the US.
Short code costs relate to the cost to lease a short code number, as well as the volume pricing from one’s SMS Gateway provider. Short codes are best used for marketing communications, OTM notification bursts, alerts, and reminders.
Toll-Free Short Message Services (Toll-Free Numbers), on the other hand, is used to send SMS from an 8XX number. Toll-free numbers are useful to businesses as you can text-enable them, meaning that customers can use both voice (phone call) and SMS messaging to communicate with your business, allowing for a better user experience. Toll-free SMS numbers can however not be used for high-volume SMS marketing, such as Bulk SMS.
TrueDialog’s Bulk SMS API is one of the most competitively priced ones in the market. With enterprise volume pricing models available to businesses of all sizes, TrueDialogs Bulk SMS API Prices are why they are one of the best providers in the vertical.
Claiming to offer up to 50% lower costs compared to competitors, its easy to see why TrueDialog is one of our favorite Bulk SMS Providers. TrueDialog’s Bulk SMS API Costs differ slightly based on your business needs, but generally reflect the below:
Long Code Pricing (Inbound and Outbound SMS Messages Per Month)
Beyond that, you would need to contact TrueDialog to discuss pricing.
Long code Bulk SMS API is priced on A2P 10DLC System registration fees and per-message carrier fees amongst other factors. This is not factored into the prices and is charged in addition to TrueDialog’s standard fees.
The A2P Standard Brand registration fee in the USA costs around $44 as a one-time registration fee.
Carrier Fees differ based on carrier and are subject to change, but you can get an overview of Bulk SMS API Direct Carrier Fees on TrueDialog’s site.
Again, direct carrier fees for shortcodes depend on the carrier.
TrueDialog’s enterprise-grade volume pricing system sets them apart from competitors, as any business size; enterprise, large or small can find a plan that suits their needs and get the best Bulk SMS API prices and features in the market.
Visit TrueDialog >>
Current is in $$$
The best Bulk SMS API Providers are those who offer unique features at competitive prices. SMS API and SMS Communication has been around for years, so providers need to offer unique value to stand out. The reason why TrueDialog remains a leading Bulk SMS API Provider is because of its unique out-of-the-box features:
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TrueDialog has one of the best SLAs in the vertical with a 99.99% uptime guarantee.
With their unique campaign endpoints, mass SMS communication can be done with a single API call to lower broadband strain, further ensuring reliable speeds and uptime. TrueDialog’s customer support goes far beyond simple troubleshooting.
TrueDialog has a wide range of documentation, and tutorials as well as a live chat option. Their support is 24/7, but most customers hear back within an hour of placing a support query (within business hours).
They also state that you are always welcome at their headquarters in Austin, Texas for an in-person review and consultation.
TrueDialog’s 99.99% Uptime Guarantee Is Why Businesses Of All Sizes Choose Them For Their Bulk SMS API needs.
Contact TrueDialog >>
Using an SMS API for large-scale SMS communication is the easiest way to ensure that SMS marketing gets carried out cheaply and at scale. With SMS API, developers and IT teams are able to connect SMS Gateway providers to send and receive SMS through Bulk SMS API integration. APIs can be connected using coding languages such as PHP, SMPP, SOAP, JAVA and REST API.
Each Bulk SMS API Provider will usually provide full instructions, tutorials and documentation to ensure that API integration is as easy as possible. Providers such as TrueDialog will also offer dedicated account managers at certain tiers, 24/7 support, SDKs, and free trials.
The use of a Bulk SMS API starts with the company providing the Bulk SMS Gateway API providing encrypted sample code for the business to use to integrate the API using SOAP (simple object access protocol). The connection occurs via one of many API programming languages, and developers can use Java, GitHub, C3, Bash, Ruby, Python, PHP, Powershell, C++, or JSON to connect the API to their platform.
SMS API integration with TrueDialog is easy and popular:
An SMS gateway API allows simple query parameters via URLs that provide SMS gateway instructions to send and receive sms. This can be enabled through scripting language such as PHP that can be integrated to web forms and other applications.
While it differs from business to business and even across industries, commonly it is agreed that the main factors to look at when researching and comparing Bulk SMS API are:
Our list of top Bulk SMS API Providers (in no particular order):
Our Bulk SMS API page compares the top 8 best SMS API Gateway providers in the USA in 2023. The information is sourced from provider websites, thus data is subject to change, we recommended you always verify the information with the provider. If you find any incorrect information, please contact us using our contact form, and we will amend it immediately. Our mission at SMS comparison is to assist American businesses in choosing the right SMS Provider for their needs.
Published by Simon Mannheimer
SMS Providers Reviewed