EZ Texting Review Of SMS Marketing Services

How Much Does EZ Texting Cost?

Our SMS Marketing USA Comparison examined the EZ Texting review and found that the SMS marketing provider was not a cheap SMS gateway provider, however did offer competitive pricing when analyzing the range of features on offer.

Our Ez Texting review found they have two price categories:

High Use Price Category

For businesses wishing use SMS marketing regularly, EZ Texting offered 4 different monthly plans:

1. Gold at 4c per message and 3.25c for additional text messages
2. Silver at 4.4c per message and 3.5c for additional text messages
3. Bronze at 4.5c per message and 4.0c for additional text messages
4. Pro at 4.55c per message and 4c for additional text messages

The key differences between each plan is the amount of SMS message credits provided each month, along with the amount of custom keywords offered.

Low Use Price Category

For those businesses who use SMS marketing infrequently or have lower sending requirements, EZ Texting offers 3 pricing plans:

1. Elite offering 4.5c text messages, 3 custom keywords and 4 cents for additional SMS
2. Select offering 4.7c text messages, 2 custom keywords and 4.5 cents for additional SMS
3. Plus offering 4.9c text messages, 1 custom keyword and 4.5 cents for additional SMS

To discover more pricing information, visit Ez Texting’s website below.

EZ Texting Pricing >>

How Does EZ Texting Work?

EZ Texting incorporated a global SMS gateway API which can be integrated with a web enabled device. The strongest feature of EZ Texting is their advanced features for SMS marketing. The graph below shows how competitive EZ Texting is compared to other leading SMS services.

Below shows the top 5 SMS features that EZ Texting provides.

1) Keywords (Most Popular)

EZ Texting offers keyword marketing. This can be used to attract new customers to a database or sort exiting contact by interests, location or other common elements.

The example shows the word ‘mortgage’. Customers can text the number shown with the keyword advertised. This can prompt a reply SMS requesting more information or providing a voucher/coupon code.

The advantage is that these numbers can then be stored along with the keyword identifying how the customer was acquired. This can be critical for future text message communication.

2) Sign Up Forms

EZ Texting has dynamic signup widgets that can be customized for the businesses needs. This includes a WordPress plugin that can be easily added to any lead generation website. There is also:

• A Facebook page widget which allows in just a few steps to add a lead generation form allowing fans to sign-up
• A twitter integration which allows users to tweet messages to following including keyword call-to-actions to add users to the database list.

The benefit of these social media, website and WordPress sign-up forms is they automatically update the text message contact database once submitted.

3) Drip Campaigns

These SMS marketing campaigns allow businesses to automatically send text messages to a group of contacted based on a set time series. Keywords are not needed for this type of SMS campaign but can be ideal to segment different groups.

Often drip campaigns work based on the date when a user was first acquired by a company. They can also be combined with scheduling where users can determine when an SMS is to be sent by day and time which can be refined to the minute.

An example of a drip campaign for marketing promotions is shown below.

4) Text Messaging Personalization

Treating a database as a bunch of mobile phone numbers rather than people can lead to uses opting out (opt out services are always available with SMS providers) and not engaging with the SMS marketing campaign. It’s ideal to treat each number as a person and use fields within your database to customize text messages.

First and last name fields for example can be merged and added to provide a more personalized experience. Research has shown personalizing any marketing communication always leads to the best campaigns if done correctly.

5) SMS Marketing Templates

SMS text message templates allow marketers to save their favourite messaging for future use. For future campaigns, marketers can then simply select the saved template and compose the message.

Additional changes can be made to templates before sending them. EZ Texting also has templates based on the top industries to help markers achieve best practice SMS marketing campaigns.

Reliability Of EZ Texting

The key concern about EZ Texting as a SMS marketing provider is their lack of uptime guarantee and SLA. Whilst the provider has a great rating from customers, the provider must also be reliable in terms of the networks they use for overall text message performance.

Based on the lack of SLA’s and guarantees for performance, this SMS marketing provider was rated one of the worst companies in this area.

Support Offered By Ez Texting of SMS Broadcast

In terms of customer support services offered by EZ Texting, the SMS marketing provider has a great range of contact points including, live online chat functions, a phone number (during business hours), email address, FAQ sections, and links to social media.

Additionally, American businesses may be supported by EZ Texting’s parent company CallFire. Thus, the SMS marketing provider is rated well in terms of customer support.