TrueDialog review
TrueDialog is an SMS marketing platform founded in 2008 and based in Austin, Texas. US rates start at 0.79c per message for the first 150,000 monthly messages, read September 8, 2026, and drop to 0.69c above one million. TrueDialog does not publish free trial terms as of September 9, 2026. We score it 6.58 out of 10.
Alain Grossbard OAM, with Justin Grossbard Updated How we rate Reader supported, we may earn a commission Reader supported. We may earn a commission when you sign up through a link on this page, and it never changes a score. How we make money.
TrueDialog cost at your volume
$7.90 in message charges a month, at 0.79c (graduated bands, blended)
The same rule prices TrueDialog on the versus pages and the price guides: the band, top-up or number type your volume reaches, from TrueDialog's own US rates read 8 September 2026. Number rental and carrier fees are billed on top and sit in the tables below.
TrueDialog scores
| Value for money | 5 | |
|---|---|---|
| Features | 7 | |
| Reliability | 3.5 | |
| Reputation | 7 | |
| Compliance | 7 | |
| Customer service | 10 |
Six criteria, equally weighted, each scored out of 10 from TrueDialog's own published pages (how we rate).
TrueDialog US rates
| As published | Price | How it compares |
|---|---|---|
| First 150,000 Messages (1 - 150,000 messages) | 0.79c | Lower than 24 of 32 other providers' lowest US rates |
| Next 150,000 Messages (150,001 - 300,000 messages) | 0.77c | Lower than 25 of 32 other providers' lowest US rates, level with 1 |
| Next 200,000 Messages (300,001 - 500,000 messages) | 0.75c | Lower than 27 of 32 other providers' lowest US rates |
| Next 250,000 Messages (500,001 - 750,000 messages) | 0.73c | Lower than 27 of 32 other providers' lowest US rates |
| Next 250,000 Messages (750,001 - 1,000,000 messages) | 0.71c | Lower than 27 of 32 other providers' lowest US rates |
| Above 1 Million Messages (1,000,001+ messages) | 0.69c | Lower than 29 of 32 other providers' lowest US rates |
| Long code rental | $9.99 a month (listed together with RCS Agents as one add-on line) | Billed on top of message charges |
Read from TrueDialog's own US pricing page on 8 September 2026. By monthly volume. Each row is read against the lowest published US rate of every other provider we price. Source.
TrueDialog fees, trial and support
| What | TrueDialog | Source |
|---|---|---|
| 10DLC registration fees | Brand registration $4.00 one time; campaign vetting $15.00 per campaign; monthly campaign fees $1.50 low volume, $3.00 charity, $5.00 emergency, $30.00 agents and franchises, $10.00 all other campaigns. Passed through at cost. | Read 9 September 2026 Source 1 |
| Toll-free verification | Not published | Read 9 September 2026 Source 1 Source 2 Source 3 Source 4 Source 5 Source 6 |
| Carrier fees | Passed through with no markup, itemized by carrier and number type. Long code SMS outbound: AT&T $0.0035, T-Mobile $0.0045, Verizon $0.0045, US Cellular $0.005, all other carriers $0.004. Short code table differs. Tables labeled as of December 2025. | Read 9 September 2026 Source 1 |
| Free trial | Not published | Read 9 September 2026 Source 1 Source 2 Source 3 |
| Minimum plan or spend | Platform plans start at $119 a month (Small Business, up to 5,000 messages) on an annual contract. API only pricing is per message; no API minimum spend is published. | Read 9 September 2026 Source 1 |
| Setup fee | Contradictory on the provider site: the pricing FAQ says no setup fees, while the Terms of Service say TrueDialog charges a one time setup fee and short codes carry a one time setup fee ($500 for MMS enabled short codes). | Read 9 September 2026 Source 1 |
| API and SDKs | Yes, REST API over HTTP. No SDK languages named; a Postman collection is published. | Read 22 September 2026 Source 1 |
| Web app | Yes, the TrueDialog Portal sends campaigns through a web interface. | Read 9 September 2026 Source 1 |
| Integrations named | Salesforce Sales Cloud, Salesforce Marketing Cloud, HubSpot, Microsoft Dynamics 365, Microsoft 365 (Teams and Outlook), Adobe Marketo Engage, Oracle Eloqua, Facebook Messenger | Read 9 September 2026 Source 1 |
| Support channels | Phone, email, live chat, support ticket and text; US based team; dedicated account manager listed from Business Pro up, dedicated Customer Success Manager on Enterprise | Read 22 September 2026 Source 1 |
| Support hours | Phone and chat Monday to Friday 7am to 7pm Eastern; email, text and support ticket 24/7; emergency support nights and weekends | Read 9 September 2026 Source 1 |
| SOC 2 | Claims SOC 2 Type II | Read 22 September 2026 Source 1 |
| ISO 27001 | Not published | Read 22 September 2026 Source 1 Source 2 Source 3 Source 4 Source 5 |
| HIPAA | No HIPAA compliance claim. The Terms of Service bar customers from sending protected health information; the healthcare page says only that the platform supports customers' HIPAA policies. | Read 9 September 2026 Source 1 |
| GDPR | Not published | Read 22 September 2026 Source 1 Source 2 |
| Opt-out handling (TCPA) | Claims TCPA and CTIA compliance tooling: keyword opt out plus TrueOptOut, which detects plain language opt out requests and logs them to an audit trail | Read 22 September 2026 Source 1 |
| 10DLC registration | Automated 10DLC registration in the platform, with staff help on 10DLC and short code registration | Read 9 September 2026 Source 1 |
| Founded | 2008 | Read 22 September 2026 Source 1 |
| Head office | Austin, Texas (1705 S. Capital of Texas Hwy, Suite 200, Austin, TX 78746) | Read 9 September 2026 Source 1 |
| Ownership | TrueDialog Inc., a US company. The site names no parent company, acquisition or rename. | Read 9 September 2026 Source 1 |
| Uptime or SLA | 99.9% uptime, a marketing claim in the site footer. Not contractual: no SLA document is published and the Terms of Service disclaim uninterrupted availability. | Read 22 September 2026 Source 1 |
Not published means TrueDialog's own pages were checked on that day and state no figure. Nothing here is carried over from the earlier version of this review.
When TrueDialog fits
Choose TrueDialog for high volume campaigns from the TrueDialog Portal or its REST API: US rates run 0.79c for the first 150,000 monthly messages down to 0.69c above one million (read September 8, 2026). It fits teams that need a dedicated short code at $799 a month (September 9, 2026), HubSpot or Salesforce integration, and US based phone, chat and email support; our customer service sub score is 10 out of 10. TrueDialog publishes a US short code price of $799 a month, or $1,499 a month for a vanity short code (September 28, 2026), in US short code costs.
When to look elsewhere
Look elsewhere when uptime matters contractually: the 99.9% figure is a footer marketing claim with no SLA published (September 22, 2026), and our reliability sub score is 3.5. Skip it for regulated health messaging, since the Terms of Service bar protected health information (September 9, 2026). TrueDialog does not publish ISO 27001 or GDPR certification figures as of September 22, 2026, and its setup fee pages contradict each other as of September 9, 2026.
TrueDialog questions
How much does TrueDialog cost per message?
TrueDialog message pricing starts at 0.79c per message for the first 150,000 monthly messages, read September 8, 2026, and reaches 0.69c per message above one million. Long code rental is $9.99 a month (September 9, 2026).
Does TrueDialog have a free trial?
TrueDialog free trial terms are not published; we checked its own pages on September 9, 2026. The cheapest platform plan is $119 a month on an annual contract (September 9, 2026).
Who owns TrueDialog?
TrueDialog Inc. owns TrueDialog. It is a US company based in Austin, Texas, founded in 2008, and its site names no parent company, acquisition or rename (read September 22, 2026).