SMS Marketing Campaigns That Drive Success
An SMS marketing campaign is a planned series of texts a business sends to subscribers who opted in. Across 14 SMS marketing platforms read on 28 September 2026, 12 publish promotional blasts, 10 publish drip sequences, and 9 publish abandoned cart texts, keyword opt-in campaigns and MMS campaigns. The table below lists all nine types.
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SMS marketing campaign types, and the platforms that publish each
| Campaign type | Platforms that publish it | Example, in a platform's own words |
|---|---|---|
| Promotional or sale blast12 of 14 | SlickText, EZ Texting, Trumpia, Textedly, YepText, Attentive, Emotive, Klaviyo, Omnisend, Postscript, SimpleTexting, Mobile Text Alerts | "Celebrate the season! 25% OFF sitewide. Sale ends today at midnight! Shop now: [[account.website]]" Omnisend |
| Drip or automated sequence10 of 14 | SlickText, EZ Texting, Trumpia, Attentive, Emotive, Omnisend, Postscript, Sendlane, SimpleTexting, Mobile Text Alerts | "you can use drip campaigns in order to send weekly deals that will help make the limited-time offer irresistible" Trumpia |
| Abandoned cart9 of 14 | SlickText, EZ Texting, Attentive, Emotive, Klaviyo, Omnisend, Postscript, Sendlane, SimpleTexting | "Hey {{ person|lookup:"first_name"|default:'there' }}, your cart is about to expire! Did you want to check it out? [LINK]" Klaviyo |
| Keyword opt-in campaign9 of 14 | SlickText, EZ Texting, Trumpia, Textedly, YepText, Postscript, SimpleTexting, Mobile Text Alerts, Textla | "Examples of Keywords: Pizza Subscribe GoldenGym2" Textla |
| MMS campaign (image, GIF or video)9 of 14 | SlickText, EZ Texting, Trumpia, Textedly, YepText, Attentive, Klaviyo, Mobile Text Alerts, Textla | "Easily attach images, gifs, and videos to any text message and drive more responses." SlickText |
| Welcome series8 of 14 | SlickText, EZ Texting, Textedly, Attentive, Omnisend, Postscript, Sendlane, SimpleTexting | "Message new subscribers with an offer like a discount code when they first opt-in to messaging." Attentive |
| Birthday or anniversary5 of 14 | SlickText, EZ Texting, Textedly, Emotive, Omnisend | "Send personalized birthday messages to every subscriber. Include a special offer or simply wish them a happy birthday." SlickText |
| Back in stock or price drop4 of 14 | Attentive, Emotive, Postscript, Sendlane | "Hey <name>! We know PRODUCT disappeared in a flash, but look who's BACK! Get yours while supplies last: LINK" Emotive |
| Appointment reminder4 of 14 | EZ Texting, Trumpia, Textedly, Mobile Text Alerts | "Keep customers on track with automated reminders that reduce no-shows, improve punctuality and boost satisfaction." EZ Texting |
Showing all 9 campaign types.
What an SMS marketing campaign is
Subscribers choose to receive these texts, and the business sends each campaign to that list or a segment of it. Each of the 14 SMS marketing platforms publishes its own campaign type pages, read on 28 September 2026, and the types overlap across them. Promotional blasts appear on 12 of the 14. A platform missing from a type's row in the table below means the pages read did not show that type, not proof it lacks it.
How to choose a campaign type
Ecommerce platforms publish the triggered types: abandoned cart texts, back in stock or price drop alerts and welcome series appear mostly on Attentive, Emotive, Klaviyo, Omnisend, Postscript and Sendlane. Appointment reminders appear on EZ Texting, Trumpia, Textedly and Mobile Text Alerts, the general SMS marketing platforms. An online store matches the triggered types to order events; a business that books appointments matches the reminder type to a set time. Keyword opt-in campaigns run on 9 of the 14 platforms, and SMS keywords covers how a keyword adds a subscriber to a list. MMS campaigns carry images, GIFs or video, and 9 of the 14 platforms publish them. The segment calculator is where you count a text's parts. The SMS marketing platforms comparison carries each platform's features and rates.
SMS marketing campaign questions
What are the main types of SMS marketing campaigns?
The 14 platforms' pages named nine types: promotional or sale blasts, drip or automated sequences, abandoned cart texts, keyword opt-in campaigns, MMS campaigns, welcome series, birthday or anniversary texts, back in stock or price drop alerts and appointment reminders.
Which platforms send abandoned cart texts?
Abandoned cart texts are published by 9 of the 14 platforms, mostly the ecommerce ones: Attentive, Emotive, Klaviyo, Omnisend, Postscript and Sendlane. The table above marks each platform that publishes them.
What is a drip campaign in SMS?
A drip campaign is a sequence of texts a platform sends automatically over time rather than as one blast. 10 of the 14 platforms read publish drip or automated sequences.
Do SMS campaigns need opt-in?
The FCC's rule at 47 CFR 64.1200 requires prior express written consent for marketing texts sent with an autodialer. The SMS opt-in builder assembles the consent and confirmation wording for that collection.