An SMS gateway API is an Application Programming Interface used by SMS providers to integrate with existing platforms enable mass text messages to be transferred through any web-enabled device, to the end user’s mobile phone. An SMS gateway API is reliable solution for USA businesses to meet their SMS marketing needs.
By Justin Grossbard / Updated: Thursday, May 13th, 2021
When businesses wish to use existing CRM or e-commerce platforms to integrate into a mobile text messaging capacity, they can easily do so by send and receiving SMS messages using SMS API. By using a SMS gateway API (Application Programming Interface) from a reliable SMS service provider, businesses like you can ensure a reliable solution to your SMS marketing and SMS campaign needs. This software acts like an intermediary platform that ensures two different applications can speak to each other.
In computer technology terms, API provides a set of processes and tools that help build application software to make the process seamless – transferring from your email to a text message to the recipient’s mobile phone number. There are many different types of web application programming interfaces developed by SMS providers. The most common being Representative State Transfer API (REST API), Simple Object Protocol (SOAP) and Remote Procedure Call (RPC). No need to worry about the details that go into this technology, all you need to know is these platforms are built to make your email transition to SMS simple and effective.
From your perspective, no software is required to be downloaded or installed. The SMS Gateway provider is totally web based which means there is no software needed that will crash your computer – all you need is a web browser, internet access, and a mobile number contact list.
Some of the valuable features of SMS Gateway APIs cover:
The SMS gateway integration process is a very simple process and it means less time is needed. Bulk text messages can be easily sent from a website using SMS gateway API and PHP (Hypertext Pre-processor). The SMS provider can make the process of one way message, two way SMS messages, or both way message systems (send and receiving), it just depends on what your business wants from this type of communication.
The term HTML and PHP should be understood. HTML is the information technology language that is used to explain to a browser how to display text in a browser window. It is not a programming language – HTML will work on your computer. PHP is different in that it is a scripting language used to develop web pages which will be written in HTML format.
To send SMS from PHP script you need to pick a reliable SMS gateway provider that will meet your needs. Once the SMS gateway and the way to proceed are complete, then the SMS integration of the gateway in PHP script can be completed by the SMS provider.
Millions of organisations use API integration as an easy way to improve the way business communication can effectively take place. When distributing bulk SMS, this can happen by allowing you to connect from your own software or CRM directly into the provider’s sms gateway using their API platform. This way, by connecting via an API you will know that the text messages you have instructed the SMS provider to send using their platform will be done. After the delivery of the text message, you can request a receipt of the effectiveness of the distribution. This all takes just a few seconds, thereby saving you time and resources. Another advantage of the API system is that it can create and edit new user credentials.
Businesses can also choose to purchase a suitable phone number to use when send and receiving these text messages. These include short code phone numbers.
By engaging an SMS gateway API provider you will need to see the variety of options available to integrate your mobile messaging service seamlessly into their operations. APIs should provide the client in all aspects of their business whether it is applications, websites, intranets, CRMs or other software. Not only is integration important, but also reporting, accessibility and the ability to customise features or scripting to their APIs.
Take an example within the health sector, using an SMS gateway API, it will allow health professionals to:
Reviewing the competitive pricing schedules of a number of cheap SMS gateway API services, it is necessary to look at a number of features as well as their charges. It’s one thing to look at cost per text message and think you have a reasonable charge but there are other factors that should be considered, including deliver time, reliability, confidentiality, uptime guarantee and availability of assistance.
Taking only the cost factor into account, when comparing pricing, it was assessed that two American based SMS providers were cheaper – WholesaleSMS and ClickSend. Both these companies offered the cheapest rate dependent on quantity, whether they were small in distribution numbers or large volume of text messages sent out. On average, it can be seen that both of these SMS companies were around 10 to 15 percentage cheaper than other reputable United States providers. With the help of these SMS providers, businesses are able to send messages from target audiences as well as receive them. The great thing about ClickSend is that inbound texting is always free. Additionally, businesses are able to try ClickSend’s services before committing to them, with their free trial. This free trial provides 50 free SMS messages for a business to utilise as they wish.
An example of ClickSend’s pricing structure is shown below.
The graphical representation of cheap SMS gateway API providers shows the range of cost effectiveness, taking into consideration all of the above factors mentioned in this section.
However, considering cost is only one factor. You need to see if there is a monthly fee, a setup fee, the type of payment modes required, as well as what type of contractual agreement between the business and the SMS provider.
According to the graph above, ClickSend offers the best prices when it comes to mass texting distribution, with a reliable SMS delivery. Visit their website below to learn more about their SMS pricing.
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There are so many International SMS gateway providers that it would take pages of listings. Many of the International SMS providers state that they can launch SMS text messages to over 200 countries and function using their SMS gateway API platform. They also outline that they can offer SMS text, voice call blasts, surveys, polls, reminders and sms auto reply campaign at a fast rate. Their telecommunication carriers are said to integrate fully with their platforms. It’s just a matter of setting up a mobile interaction overseas via API from your website, app, and database to the International SMS provider.
You need to check to see if International SMS gateway API companies have a monthly charge, minimum fees and upfront costs so you pay for what you use.
Having said all this, if you decide to venture into looking for a reliable International SMS gateway API provider, please make sure it will offer secure authentication, session tracking, 2-way SMS messaging and a cost allocation that is comparable to American SMS providers.
Many of the SMS Gateway API providers in the US offer similar features, API platforms and expertise when comparing to International provider competitors. The main differences between international and USA SMS providers is the mobile network utilised to send the message cross to the end user’s mobile phone.
The information provided in the SMS comparison table and associated sites are available to you free of charge. It was developed and published to make comparing the range of the best SMS providers in the United States simple and easy.
This came about when the authors realised that people reviewing SMS providers were overwhelmed by the information and terminology provided. The authors, who were experts in the SMS field but no longer work in that area, felt they needed to provide independent advice about the features offered by sms gateway providers.
This is an ever changing industry and should the information presented be different from what you reviewed in your search, please let the authors know so that changes can be made. You can do so by contacting the support team here. Should you use this facility and then from the authors’ analysis in the table and site, engage one of the recommended SMS companies, then the authors may ask the SMS provider for a commission.
It is hoped that the SMS comparison table and sites will be useful to you and your business application. The SMS solution investigated will enable your business to send and receive SMS text messages to targeted audience’s mobile phones.
Published by Justin Grossbard