Are you a business wanting to get your message across to targeted audiences? Then SMS marketing is the marketing channel for you! Marketers are utilizing text messaging to send promotional messages straight to consumers mobile phones. Discover 20 SMS marketing statistics you must know in 2022.
By Simon Mannheimer / Updated: Saturday, October 29th, 2022
Ever wondered what the big deal is about SMS marketing and not know exactly what it is and how it works?
SMS marketing (also known as mobile marketing), is a marketing communication strategy utilized by businesses to send promotional messaging to target audiences’ mobile phones via SMS (or text message).
Well luckily for you, with so many different SMS marketing providers offering a range of services, SMS marketing could not be easier in today’s society.
Businesses in 2022 can send and receive text messages in bulk volumes straight to their target audience’s mobile phones. These mass texts can be sent instantly, delivering up to thousands of SMS to phone numbers around the world, whether this be for promotional purposes, SMS marketing campaigns, or even push notifications, reminders and verifications. All you need is to choose an SMS provider, get audiences to opt-on, collect their phone numbers, and simply send your message within a matter of minutes.
Marketers are able to use SMS marketing as part of their omni-channel marketing strategy to gain and maintain strong relationships with customers and stakeholders. Whats more, is that text messages can be customized to each recipient and text message automation is also available with many SMS services making the marketing tool extremely handy for small businesses to large enterprises.
SMS campaigns are also able to be tracked through a dashboard, with the ability to analyze open rates, customer engagement, conversion rates, click-through-rates, and more.
Ultimately, there is no doubt that the use of SMS marketing is, and will continue to be a vital part of any marketing campaign. With the widespread adoption of mobile technology, and the ability to target specific demographics, SMS communication is the best way to reach existing and potential customers alike.
With many SMS providers available to USA businesses, including Twilio, ClickSend, Bulk SMS, Simple Texting, Zipwhip and more, you have the ability to choose an SMS platform service that suits your needs and marketing budget.
If the texting statistics don’t speak for themselves, discover more about SMS marketing with our guide to mobile marketing in 2022 or compare a range of SMS marketing services with our collection of comparison tables.
SMS Marketing Guide SMS Marketing Comparison
Published by Simon Mannheimer
SMS Providers Reviewed