Best SMS marketing platforms in the USA

What SMS marketing costs at your volume

Each platform's cheapest published way to send your monthly volume on monthly billing, with the sending number, any telecom fee and any per message carrier fee it publishes added in.

Ecommerce SMS billing

Ecommerce SMS billing combines several costs rather than one number. A subscriber or contact based platform fee covers the software, while SMS spend covers message delivery. Omnisend prices its Pro plan by billable contact count (Omnisend review), and Attentive invoices a contract minimum (Attentive review). Per-segment rates also depend on message length. Estimate your typical message length before comparing providers. See our full Shopify SMS comparison.

SMS marketing for small business at 500 texts

SMS marketing for a small business sending 500 texts a month on one sending number starts at $29, the cheapest published month among these platforms. At that volume, 7 of the 12 platforms on this page publish plans that price the month: YepText at $29, EZ Texting at $30, and SimpleTexting at $30.25. The other 5 publish pricing that cannot be turned into a monthly figure without an assumption. We read each platform's own pricing page on September 9, 2026.

The best SMS marketing platforms, ranked

1. SlickText 6.67 out of 10, smallest plan $29 a month, 500 credits
2. SimpleTexting 6.42 out of 10, smallest plan $29 a month, 500 credits
3. EZ Texting 5.67 out of 10, smallest plan $25 a month, 500 credits
4. Trumpia 5.67 out of 10, smallest plan $49 a month, 1,000 credits
5. Omnisend 5.58 out of 10, smallest plan $59 a month, starting price, plus SMS credits
6. Textedly 5.42 out of 10, smallest plan $29 a month, 500 credits
7. Postscript 5.08 out of 10, smallest plan $0 a month, with a $49 minimum spend
8. Emotive 5.00 out of 10, smallest plan $100 a month, plus a per message rate
9. Klaviyo 4.58 out of 10, smallest plan not published
10. Attentive 4.42 out of 10, smallest plan not published
11. Sendlane 4.00 out of 10, smallest plan $100 a month, email plan, SMS extra
12. YepText 3.83 out of 10, smallest plan $9 a month, 150 credits

What SMS marketing is

SMS marketing is the practice of sending promotional text messages, such as offers, coupons, announcements and reminders, to the phones of customers who opted in. One text holds 160 characters in the GSM-7 alphabet, or 70 once it carries an emoji or another character outside it.

A business collects opt-in first, through a web form with a consent checkbox or by a person texting a keyword to its number. Sending then runs from a US number type: a 10DLC long code, a toll-free number verified before it can send, or a short code. For 10DLC, brands register through a messaging provider with The Campaign Registry, which says brands cannot register directly. Subscribers opt out by replying STOP.

The FCC consumer guide, last reviewed 27 February 2026, says commercial texts require written consent, while informational texts accept oral consent. The same guide says a person may opt out at any time in any reasonable manner, and the FCC treats a reply of stop, quit, end, revoke, opt out, cancel or unsubscribe as a reasonable way to revoke consent. CTIA says a call-to-action should make people aware of the program, the terms, how to opt out and any fees, with the line "Msg & data rates may apply". Our opt-in wording builder page shows the capture side of this.

What is an SMS marketing platform?

An SMS marketing platform is a service for sending marketing campaigns to subscribers who have opted in to receive them. Most platforms here sell monthly plans that bundle message credits, and SlickText's pricing page, read on 9 September 2026, defines a credit as one GSM-7 SMS segment of up to 160 encoding units to one subscriber. The cost of a plan follows the number of message credits your campaigns consume each month. For the wider picture, read our guide to what SMS marketing is, then use the five steps below.

Four industry pages filter the same scored providers to those whose own site publishes an offer for that sector, as read on September 28, 2026: real estate texting 13, church texting 7, nonprofit texting 10, and HIPAA compliant texting 14 providers that publish a business associate agreement.

Two further guides cover what a platform is used for day to day: SMS marketing campaigns and text-to-win contests.

How to choose an SMS marketing platform

SMS marketing campaign types, and the platforms that publish each

Subscribers choose to receive these texts, and the business sends each campaign to that list or a segment of it. Each of the 14 SMS marketing platforms publishes its own campaign type pages, read on 28 September 2026, and the types overlap across them. Promotional blasts appear on 12 of the 14. A platform missing from a type's row in the table below means the pages read did not show that type, not proof it lacks it.

The rules for SMS marketing

The FCC rule at 47 CFR 64.1200(a)(2) requires prior express written consent for covered autodialed marketing texts to mobile numbers, subject to stated exceptions, per the rule read October 4, 2026. Section (e) extends the solicitation rules to wireless texts.

Consent alone is not a complete compliance determination. Section (a)(10) permits a recipient to revoke consent and opt out at any time and in any reasonable manner. STOP is a recognized method, so opt-outs must be honored.

The FCC rule at 47 CFR 64.1200(c)(1) bars telephone solicitations to residential subscribers before 8 a.m. or after 9 p.m., local time at the called party's location.

All 12 platforms publish scheduled sending.

According to The Campaign Registry, read 19 September 2026 at campaignregistry.com, 10DLC is an A2P channel where brands and campaign service providers are verified before being allowed to send. The registry says brands cannot register directly and work through a registered messaging provider.

The FCC regulation and the CTIA guidance behind marketing texts are quoted section by section, 19 rules in all, with a checker for a draft text, on the SMS compliance page.

The consent text your subscriber agrees to can be assembled part by part, with the SMS opt-in builder naming which published source covers each piece.

The keywords subscribers text to join a list, and the STOP and HELP rules that govern them, are set out in the SMS keywords table.

How we ranked the SMS marketing platforms

The ranking uses each provider's overall score out of 10, the equal-weighted average of six criteria, namely value for money, features, reliability, reputation, compliance and customer service. Those same six apply to every provider on the site.

This site does not open accounts and does not send test traffic.

We read prices, plans, trials and features from each provider's own published US pages through a United States proxy on 9 September 2026. A second reader then re-checked each figure, with the job of refuting it.

Some providers pay us a commission when a reader signs up through a link. The order comes from the six criteria and nothing else, and the method is at how we rate SMS providers, with the disclosure on the about us page.

SMS marketing platform questions