SMS Marketing USA Comparison

SMS marketing can increase revenue, gain traction, and build customer loyalty through promotional campaigns and SMS marketing competitions. Learn what SMS marketing is and why it works in 2020, the do’s and don’t to easily conduct successful SMS marketing using top mobile marketing providers!


Top 8 SMS Marketing Providers 2020 USA

The best SMS marketing providers available to American businesses in 2020 are:America's Best SMS Marketing Providers

  • ClickSend – Best SMS Gateway
  • Wholesale SMS – Email To SMS Provider
  • BulkSMS – Cheap SMS Prices
  • MessageBird – Worldwide SMS Messaging
  • MessageMedia – Top Business SMS Plans
  • SMS Global – Bulk SMS Volumes
  • Twilio – SMS For Large Enterprises
  • Clickatell – Top Premium SMS Provider

SMS Provider Reviewed

Features ClickSend Wholesale SMS BulkSMS MessageBird SMS Global
Overall rating
Price (out of 5) 4.5 3 3 4 2.5
Tools (out of 5) 5 4.5 5 4 4.5
Trust (out of 5) 5 3 5 3 4.5
Customer service (out of 5) 5 3.5 4.5 3 4.5
Years founded 2006 2014 2000 2011 2007
Listed or Private company Private Private Private Private Private
Head Office Perth, Australia Melbourne, Australia South Africa Amsterdam, Netherlands Melbourne, Australia


Price per sms ClickSend Wholesale SMS BulkSMS MessageBird SMS Global
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • $0.005 per SMS





Payment mode Prepaid & Invoice Prepaid & Invoice Pay-as-you-go, Pre-Pay Prepay, Postpay, Pay-as-you-go Prepay, Pay-as-you-go
Price match
Set up fees
Monthly fees
Feature ClickSend Wholesale SMS BulkSMS MessageBird SMS Global
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Pay-as-you-go, Pre-Pay Credit card, Paypal Credit card, EFTPOS, Pay Pal
Payment mode Prepaid & Invoice Prepaid & invoice Credit card or direct debit Prepay, Postpay, Pay-as-you-go Prepay, Pay-as-you-go
Price match
Set up fees
Monthly fees

SMS Functions

Feature ClickSend Wholesale SMS BulkSMS MessageBird SMS Global
API for Developers
Software needed
2-Way SMS
Email to SMS
Carriers American & Overseas Australian Global American & Overseas American & Overseas
Dedicated number
Inbound SMS Free Free
Money back guarantee


Feature ClickSend Wholesale SMS BulkSMS MessageBird SMS Global
Global coverage
Gateway uptime 100% 100% N/A 99.99% 99.99%
SLA guarantee
Spam compliant
Security and Privacy policy

Customer care service

Feature ClickSend Wholesale SMS BulkSMS MessageBird SMS Global
Free trial
50 Free SMS
25 Free SMS
Phone support
Email support
Support hours 24/7 Business hours 24/7 24/7 24/7
Reviews Trustpilot = 4.4/5 - 876 reviews No Reviews 4/5 - ‎1,300+ Reviews Trustpilot = 2.0/5 - 45 reviews Trustpilot = 4.0/5 - 145 reviews


Features ClickSend Wholesale SMS BulkSMS MessageBird SMS Global
Overall rating 9.5 8 9 8.0 8.0
Visit Site Visit Site Visit Site Visit Site Visit Site

What Is SMS Marketing?

SMS marketing (otherwise known as text message marketing or mobile marketing) is the means of sending promotional material to target recipients’ mobiles via SMS (text messages). These messages could be campaigns promotions, messages which have transactional value for the business, or a means to increase customer loyalty by building long lasting relationships.

SMS marketing campaigns are time-sensitive in nature, and have the objective of sending updates, alerts, or offers to consumers who have opted in to receive such text messages.

With 96% of adults in the US owning a mobile phone, there is so doubt that SMS marketing is becoming as important as ever for businesses in 2020. However, choosing the right provider is essential in conducting successful SMS marketing campaigns with best practice measures.

What Are The Benefits Of SMS Marketing?

With a highly cluttered marketing and advertising environment, American businesses need to find exciting, quick, and meaningful ways to engage with customers in today’s fast pace environment. That’s why SMS marketing is highly successful. The benefits of SMS marketing include:

  1. Proving businesses the opportunity to directly communicate with their target customers
  2. The ability to build strong, on-going customer relationships through loyalty programs and follow-ups
  3. SMS marketing is fast as text messages are received instantly
  4. SMS messages have a higher open rate and engagement rate over any other form of marketing communication
  5. Ability to connect on a personal level through customisation
  6. Ability to communicate at any time, anywhere (no internet access required)

To learn more what SMS marketing is, why it is important, the do’s and don’ts, and how it can benefit businesses in any industry, view our article.

SMS Marketing Guide

SMS Marketing Providers For Businesses

Comparing SMS marketing USA providers isn’t always an easy task. Every company has differing data rates, delivery prices, products and mass texting uses. To simplify things, an easy to read SMS comparison table has been developed based on usage requirements for a variety of customers and businesses.

Overall, based on our SMS marketing provider comparison based on USA text message marketing software, ClickSend was found to be the most highly recommended company for American businesses.

ClickSend Review >> Visit ClickSend >>

Our SMS marketing USA comparison table was developed to independently identify and compare the data rates, services and products offered by the range of SMS providers. The information has been categorised into a comprehensive, and easy to follow tabulated format to provide you with key information on selection criteria, such as message distribution costs, networks availability, customer service support, credit availability, the process to send messages, and so on.

Ultimately, SMS marketing is one of the most effective forms of communication in today’s modern society, due to the high open rates and targeted approach of text campaigns, particularly when compared to email marketing and social media marketing.

Bulk SMS industries

Recommended SMS Marketing USA Provider: ClickSend

ClickSend is a one-stop shop for all your mobile marketing needs, offering an easy-to-use range of SMS services. This provider offers online SMS texting that marketers can use for promotions, communications and reminders by sending and receiving text messages from any web enabled computer. This is an efficient way of distributing messages to individuals, clients, or organisations involving just one simple step with no setup required.

ClickSend SMS Marketing services

Email to SMS is considered one of the easiest methods of sending an SMS from your computer. ClickSend as a SMS marketing provider require no username, no password and no added software allowing you to send quick SMS without logging in to a new website. American businesses using ClickSend can also obtain short code phone numbers, where they are able to send text messages from their customer contact lists to targeted mobile phones. It’s important that businesses enable consumers to opt-in to their text marketing campaigns, including drip campaigns (which involves follow up text messaging), as well as enable customers to text stop to opt-out after text messages are delivered – specifically as rates may apply.

Value For Money – Charge Comparison

When comparing five major SMS marketing USA providers, it is noted that ClickSend provides the cheapest rates for SMS distribution on a monthly basis, whether it be small message distribution numbers of less than 10,000 messages, to large quantities of over 50,000 messages per month. On average ClickSend’s rates are around 5% to 15% cheaper.

ClickSend has no monthly fee or recurring fees for dedicated numbers and incoming text messages are free.

The SMS provider also has unlimited credit, which means that SMS credits do not expire, unlike many other SMS marketing companies. The provider also offers states an 100% up-time Service Level Agreement Guarantee which is very reassuring and worthy of consideration.

It should be pointed out that there is no contract, no set up fees or charges, and no expiry date for SMS credits.

ClickSend SMS price

MessageBird and SMS Global also offer competitive prices when it comes to SMS Marketing, for the range of services offered. However, there are other premium providers such as Clickatell that are not mentioned.

Comparing Features Of SMS Marketing Providers

A number of reliable, and effective features are offered by all the SMS marketing USA providers in our comparison table. Overall, ClickSend is considered to offer the best range of valued features, whether they be no charge for virtual number to bulk SMS or Developer API on offer. WholesaleSMS is considered to be a limited in the range of features that they offer to their clients or customers but not to any extent that would be detrimental to the overall service.

Overall, SMS marketing providers offer a range of mass texting features which enable businesses to successfully reach their target consumers. Some of these are listed below:

  • Instantaneous, two-way communication with a customer through a mobile device
  • Ability to compliment an existing marketing strategy such as promoting a new product, service, or special offers
  • Marketing messages are delivered and opened in real-time
  • Capable of sending appointment reminders, booking confirmations and more

Reliability Of Text Message Marketing Services

With regard to reliability of the SMS marketing service, all the providers offer a very reliable customer service with uptime guarantee and American support on an ongoing basis.

ClickSend review also found they offer a 1800 number, or you can get in touch with ClickSend via Skype. In addition, they offer 24/7 email support. An International phone number is also provided on their contact page and an FAQ page on SMS is available.

ClickSend is jam-packed with features that go above and beyond your basic email to SMS Marketer USA service. With their service, you can also post to Facebook or Twitter, which can be used to alert or remind customers from your email to SMS text message.

Another standout feature is their MMS capability, which allows you to send photos and videos in your texts to contacts that have smartphones. Additionally, ClickSend enables American businesses to compose and send text messages online to a single contact, multiple contacts or a group of contacts.

However, it should be pointed out that there is little to differentiate between the five providers in terms of reliability, as shown in the comparison table.

Reputation Of Each SMS Text Message Provider

When comparing all five SMS text message providers in the US in terms of reputation, ClickSend is slightly ahead of the competitors. This was followed closely by the other providers who were only slight under by a few percentage points. In summary, the reputation of all the SMS text message providers is significant enough to know that you are dealing with respectable companies who know the right strategies and pride themselves on their reputation.

About This SMS Marketing Comparison Table

The SMS Marketing Comparison Table allows businesses to navigate from the homepage to find a SMS solution to suit their needs. If you’re not sure what type of provider suits your needs and wants, simply view our blogs (such as this one) or simply navigate you way through our website and you will learn about SMS services for businesses that are suitable for you. At SMS Comparison, we also investigate SMS providers such as SlickText and EZTexting, so be sure to explore our site for more information.

SMS Comparison is an Independent SMS website in USA that is not owned by any US or International SMS provider. It is run and owned by Americans with commissions made only when you choose a provider. These providers were chosen based on their features and tools to provide businesses outstanding value that meets their needs. Only some recommendations have an affiliate relationship with the website. We don’t ask for your information  and no rates apply when going through our website. We appreciate your support and always welcome questions and feedback. Please visit our contact page if you wish to reach out to us.

SMS Marketing Guide & Things To Know

Marketing through text messaging has some amazing advantages for business but there are limitation as well.

1) It Requires SMS Marketing Software

SMS messages on average exceed a 90% read-rate only because the messages sent are relevant for the user. SMS Marketing software is critical to ensure the right messages are sent to databases at the right time and personalised. This SMS marketing campaign software often uses an SMS gateway that integrates with an existing database or CRM such as Salesforce or Outlook.

2) Regulation Limits It’s Use

Mobile marketing has rules and regulation such as the CAN-SPAM Act in USA. All campaigns either to prospective or existing customers need to meet these standards. This includes the option to opt out of future text message marketing campaigns by allowing recipients to text stop.

3) SMS Campaigns Can Focus On Immediacy

With the average American checking their phone approximately 110 times daily it’s no surprise that most text messages are opened and responded to within 3 minutes. This allows marketers to drive urgency through the SMS campaigns with time sensitive campaigns with strong ‘call to actions’.

4) SMS Competitions Can Drive Engagements

Text message marketing can go past conventional SMS campaigns. SMS competitions are a great way to reach new and existing audiences as a hook to drive engagement. There are a number of SMS competition options which should be understood by marketers to best suit their audience.

To learn more about the advantages of mass text messaging in 2020, read our article here.

The Leading Way To Compare SMS Gateway & Mass Text Message Providers. Copyright 2020, SMS Comparison. All Rights Reserved.

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