What Is EZ Texting?
EZ Texting is an SMS marketing provider, founded in 2006 in New York, and now has become one of the best mass text messaging providers in the US. In 2013, CallFire acquired EZ Texting, bringing greater scale to the SMS provider, both within America and internationally. There are now over 50 team members worldwide representing EZ Texting.
At SMS Comparison, our EZ Texting review found the providers key strengths are:
- Price with text messages starting from $0.049
- Extensive features including keywords and sign-up forms
- Strong customer service including live chat
How Much Does EZ Texting Cost?
Our SMS Marketing USA Comparison examined the EZ Texting review and found that the SMS marketing provider was not a cheap SMS gateway provider, however did offer competitive pricing when analysing the range of features on offer.
Our Ez Texting review found they have two price categories:
High Use Price Category
For businesses wishing use SMS marketing regularly, EZ Texting offered 4 different monthly plans:
- Gold at 4c per message and 3.25c for additional text messages
- Silver at 4.4c per message and 3.5c for additional text messages
- Bronze at 4.5c per message and 4.0c for additional text messages
- Pro at 4.55c per message and 4c for additional text messages
The key differences between each plan is the amount of SMS message credits provided each month, along with the amount of custom keywords offered.
Low Use Price Category
For those businesses who use SMS marketing infrequently or have lower sending requirements, EZ Texting offers 3 pricing plans:
- Elite offering 4.5c text messages, 3 custom keywords and 4 cents for additional SMS
- Select offering 4.7c text messages, 2 custom keywords and 4.5 cents for additional SMS
- Plus offering 4.9c text messages, 1 custom keyword and 4.5 cents for additional SMS
To discover more pricing information, visit Ez Texting’s website below.
How Does EZ Texting Work?
EZ Texting incorporated a global SMS gateway API which can be integrated with a web enabled device. The strongest feature of EZ Texting is their advanced features for SMS marketing. The graph below shows how competitive EZ Texting is compared to other leading SMS services.
Below shows the top 5 SMS features that EZ Texting provides.
1) Keywords (Most Popular)
EZ Texting offers keyword marketing. This can be used to attract new customers to a database or sort exiting contact by interests, location or other common elements.
The example shows the word ‘mortgage’. Customers can text the number shown with the keyword advertised. This can prompt a reply SMS requesting more information or providing a voucher/coupon code.
The advantage is that these numbers can then be stored along with the keyword identifying how the customer was acquired. This can be critical for future text message communication.
2) Sign Up Forms
EZ Texting has dynamic signup widgets that can be customized for the businesses needs. This includes a WordPress plugin that can be easily added to any lead generation website. There is also:
- A Facebook page widget which allows in just a few steps to add a lead generation form allowing fans to sign-up
- A twitter integration which allows users to tweet messages to following including keyword call-to-actions to add users to the database list.
The benefit of these social media, website and WordPress sign-up forms is they automatically update the text message contact database once submitted.
3) Drip Campaigns
These SMS marketing campaigns allow businesses to automatically send text messages to a group of contacted based on a set time series. Keywords are not needed for this type of SMS campaign but can be ideal to segment different groups.
Often drip campaigns work based on the date when a user was first acquired by a company. They can also be combined with scheduling where users can determine when an SMS is to be sent by day and time which can be refined to the minute.
An example of a drip campaign for marketing promotions is shown below.
4) Text Messaging Personalization
Treating a database as a bunch of mobile phone numbers rather than people can lead to uses opting out (opt out services are always available with SMS providers) and not engaging with the SMS marketing campaign. It’s ideal to treat each number as a person and use fields within your database to customize text messages.
First and last name fields for example can be merged and added to provide a more personalized experience. Research has shown personalizing any marketing communication always leads to the best campaigns if done correctly.
5) SMS Marketing Templates
SMS text message templates allow marketers to save their favourite messaging for future use. For future campaigns, marketers can then simply select the saved template and compose the message.
Additional changes can be made to templates before sending them. EZ Texting also has templates based on the top industries to help markers achieve best practice SMS marketing campaigns.
Reliability Of EZ Texting
The key concern about EZ Texting as a SMS marketing provider is their lack of uptime guarantee and SLA. Whilst the provider has a great rating from customers, the provider must also be reliable in terms of the networks they use for overall text message performance.
Based on the lack of SLA’s and guarantees for performance, this SMS marketing provider was rated one of the worst companies in this area.
Support Offered By Ez Texting of SMS Broadcast
In terms of customer support services offered by EZ Texting, the SMS marketing provider has a great range of contact points including, live online chat functions, a phone number (during business hours), email address, FAQ sections, and links to social media.
Additionally, American businesses may be supported by EZ Texting’s parent company CallFire. Thus, the SMS marketing provider is rated well in terms of customer support.
Conclusion Of The Ez Texting Review
Overall, EZ Texting incorporated a strong range of SMS features which is backed up by great customer support services, thus making it an effective SMS company for SMS marketing requirements. As outlined in the text message marketing comparison table, EZ Texting offered competitive pricing, however this was not the cheapest amongst all SMS marketing providers investigated. The main disadvantage of EZ Texting is their measure of reliability. The SMS provider does not offer an uptime guarantee like many other providers, therefore businesses cannot be reassured that their text messages will be sent 100% of the time.
About The SMS Marketing Review At SMS Comparison USA
The information found and presented on this SMS marketing review was derived independently using the data found on the SMS providers’ websites and external review websites. It is recommended that a business verifies the information found on this site before engaging with any provider, as the data may be out of date. If any information is incorrect, it is recommended that a business contacts the authors so that the data can be corrected. Businesses can freely use this website, however a commission may be asked by the SMS providers if a business engages with them (at no extra cost).
It is hoped that this SMS marketing comparison is beneficial to American businesses wishing to conduct text message communication.