Mass Text Messaging Service Provider Comparison

Our 2020 SMS gateway provider USA comparison found Bulk SMS to offer the best mass texting service based of SMS service features and SMS API to send large volumes of text messages. Compare the leading mass text message providers for USA businesses with our simple to follow SMS comparison table.

By Min Lew / Updated: Monday, November 16th, 2020

Bulk SMS Service

Top 5 Mass Text Message Providers 2020

Based on various factors, the following providers are amongst the top in USA:Best Mass Text Message Providers USA 2020

  • BulkSMS – Cheap Mass Texting Pricing
  • ClickSend – Best SMS Gateway Service
  • Clickatell – Best Premium SMS Provider
  • Trumpia – Bulk SMS Volume
  • EZ Texting – Email To SMS Provider
  • Twilio – SMS For Large Businesses
  • MessageBird – Global SMS Networks
  • SMSGlobal – SMS Campaign Features

SMS Provider Reviewed

Features BulkSMS ClickSend Clickatell Trumpia EzTexting
Overall rating
9
9.5
8.5
7.5
8
Price (out of 5) 3 4.5 3 4 3.5
Tools (out of 5) 5 5 4.5 3.5 4
Trust (out of 5) 5 5 5 2.5 4.5
Customer service (out of 5) 4.5 5 4.5 4 4.5
Years founded 2000 2006 2000 2006 2004
Listed or Private company Private Private Private Private Private
Head Office South Africa Perth, Australia California, United States California, USA Santa Monica, USA

Pricing

Price per sms BulkSMS ClickSend Clickatell Trumpia EzTexting
  • >250K+
  • >100K+
  • >10K+
  • >2000
Payment mode Pay-as-you-go, Pre-Pay Prepaid & Invoice Custom Pricing Plan Monthly Plan, Pre-Pay Monthly Plan, Pre-Pay
Price match
Set up fees
Monthly fees
N/A
Feature BulkSMS ClickSend Clickatell Trumpia EzTexting
Payment methods Pay-as-you-go, Pre-Pay Credit Card or Direct Debit Custom Pricing Plan Monthly Plan, Pre-Pay Monthly Plan, Pre-Pay
Payment mode Credit card or direct debit Prepaid & Invoice Credit card or direct debit Credit card or direct debit Credit card or direct debit
Price match
Set up fees
Monthly fees N/A
N/A
N/A

SMS Functions

Feature BulkSMS ClickSend Clickatell Trumpia EzTexting
API for Developers
Software needed
SMS Gateway API API API API API
2-Way SMS
WebSMS
Email to SMS
Carriers Global American & Overseas Global Global Global
Dedicated number
Inbound SMS
Free
Money back guarantee

Reliability

Feature BulkSMS ClickSend Clickatell Trumpia EzTexting
Global coverage
Gateway uptime N/A 100% 99%+ N/A N/A
SLA guarantee
Spam compliant
Security and Privacy policy

Customer care service

Feature BulkSMS ClickSend Clickatell Trumpia EzTexting
Free trial
50 Free SMS
Phone support Yes
Yes Yes Yes
Email support
Support hours 24/7 24/7 24/7 24/7 24/7
Reviews 4/5 - ‎1,300+ Reviews Trustpilot = 4.4/5 - 876 reviews 4.6/5 - ‎90+ Reviews 4.3/5 - ‎51 Reviews 4.4/5 - ‎300+ Reviews

Overall

Features BulkSMS ClickSend Clickatell Trumpia EzTexting
Overall rating 9 9.5 8.5 7.5 8
Visit Site Visit Site Visit Site Visit Site Visit Site

What Is Mass Text Messaging?

Mass text messaging, or mass texting, is a marketing communication tool which enables businesses to send and receive large volume of bulk text messages (or SMS) to target audience’s mobile phones. Businesses in the USA and worldwide are choosing SMS marketing as the best way to directly communicate with audiences, whether this be to new or existing customers, staff members, or other stakeholders.

With mass texting services, businesses can automate and schedule their SMS marketing campaign messages and send mass texts in forms of appointment reminders, upcoming sales and promotions, competitions, alerts, and more.

Bulk SMS – Best Value Mass Text Messaging Provider

BulkSMS.com is the best mass texting service provider for USA businesses to conduct bulk SMS marketing based on their:

  • Low SMS text messaging plans
  • No lock in contracts
  • No text message expiry dates
  • CAN-SPAM compliant
  • 4/5 star rating from over 1,000 reviews
  • Global presence in over 200 countries
  • Reliable customer support services via email and phone

View Review >>Visit Website >>

Bulk SMS Mass Text Message Pricing

The table below displays the 2020 prices for BulkSMS.com, with no hidden fees or contracts.

The only additional cost for United States businesses is for incoming long numbers, which are used for text message marketing purposes. Cheaper mass text message prices are available for larger volume requirements (50,000+ messages). Therefore, American businesses should visit BulkSMS.com and request a tailored quote to send and receive mass text messages throughout the USA and worldwide. There is a money-back guarantee on all pricing points with refunds offered for unused credits if a client is unhappy with the service provided.

Most mass texting service providers will offer a range of SMS payment methods through debit of credit card. Payments can be made on a monthly basis (payment plan) or using a pay-as-you-go or pre-paid method, with the more credits purchased, the cheaper the cost per text message.

Mass Text Message Features Offered By Bulk SMS

The BulkSMS text messaging utilises JSON for request which is recommended for most API integration. JSON deals with long messages in various languages and enables webhooks, which allows text messages to be received back to a web server, as well as publishing status reports for monitoring purposes.

Other 5 best mass texting service features include:

  1. Local and International 2-way messaging
  2. Delivery (status) reports
  3. Custom sender ID
  4. Unicode character set functionality
  5. Long message availability

A unique feature of BulkSMS is their Marketo and ClickDimensions integration. This offers two-way text message communications directly with ClickDimensions and Marketo, which allows recipients to reply to a business’s mass text messages. Replies go to the CRM directly allowing for workflow actions. The key benefits are the ability to send messages to large custom groups, improved reporting and Salesforce functionality.

Furthermore, SMS providers such as BulkSMS offer text message marketing automation which enables businesses to schedule their campaigns ahead of time and automate the time and content that messages are being sent.

Such services are highly effective for drip campaigns (for example, to send multiple automated messages for upcoming promotions), and social media integration. Many SMS providers also offer a text-to-speech function which enables businesses to text particular messages which can then be converted into a voice call or voice mail, which can be highly effective for SMS marketing campaigns.

Bulk SMS Integration

BulkSMS.com Reviews

Being a global mass text message provider, BulkSMS has over 1,000 reviews with a 4/5 on Trustpilot. The key to their positive reviews is their ease of use, the fact that they don’t lock customers into a monthly contract, their reliability (99.9% up-time guarantee), and no credit expiry. Customers can simply text STOP to discontinue receiving the SMS messages from the business, thus complying to the mobile marketing regulations within the USA.

BulkSMS Customer Service Support

BulkSMS offers both e-mail and phone support from their call centre. This enables round the clock support for American businesses at any time they require it. The local USA phone number is+27 21 528 3420 and the support team can be contacted via the email address support@bulksms.com

The mass text message provider also offers additional support through video tutorials, FAQs, and government regulation information.

Skip ahead

What Is A Mass Texting Service?

A mass texting service (also known as a bulk texting service) provides business SMS marketing solutions through:

  • Web SMS – Go online to upload contacts and send mass text messages to the list
  • SMS API – Integrate CRM software to automate SMS campaigns
  • E-mail SMS Gateway – Integrate programs such as MS Office to send text messages
  • 2-Way SMS – Allow users to respond to messages with customised options
  • MMS – Ability to send photos and videos to large groups of phone numbers for text marketing purposes

The 4 step sms gateway process

Some mass texting service providers offer SMPP (Short Message Peer-to-Peer). This protocol used by the American telecommunication providers allows exchanging text messages between Short Message Service Centres and External Short Messaging Entities. This protocol is level 7 TCP/IP and can minimise latency of text messages sent. Version 3.3 SMPP is the most widely used within USA while version 3.4 has transceiver support allowing 2 way SMS solutions.

Bulk SMS Laws To Consider In The USA

  1. The Telephone Consumer Protection Act (TCPA)
  2. CAN-SPAM Act
  3. National Do Not Call Registry
  4. Children’s Online Privacy Protection Rule (COPPA)

The above four laws and regulations should be considered nationally while different states may have additional policies. The TCPA act requires communication only between 8 a.m. and 9 p.m. and only when prior consent is provided. The CAN-SPAM policy complements the TCPA and ensures that mass texting has a ‘STOP’ service to opt-out of future communication.

The national do not call registry acknowledged by the TCPA has a list of numbers which can’t be contacted without specific conditions met while COPPA prevents communication to children under 13 years of old. These should all be considered prior to any SMS marketing campaign executed in the USA.

What Are Examples of Mass Text Message Services Used in USA?

American companies are quickly learning the benefits of using a mass SMS service within their organisation. Mass text message services are most commonly associated with SMS marketing campaigns, providing special deals to customers who opt-in to receive special deals and alerts. Thus, US businesses are able to target specific customers on their contact lists, and these users can then simply text STOP to opt-out.

More recently, governments and councils have discovered the immediacy and cut-through of SMS when used as an information tool. With USA’s diverse weather conditions it became apparent that a reliable and scalable alert system was required. SMS provide to be more than just a mobile marketing solution. With the ability to reach hundreds of thousands of mobile phones on multiple networks with seconds, mass SMS has quickly become a trusted and reliable tool used by hundreds of councils and authorities across the country.

Purchasing SMS in bulk is an effective method of keeping the overall cost per text message to a minimum. Most bulk SMS providers will offer very low rates per SMS when you make a bulk purchase, allowing you to use as many or as few SMS per send without the worry of an expiration date. For this reason, organisations from gyms and social clubs through to online services prefer to purchase their SMS in bulk and keep their customers and consumers happy with regular offers and updates.

A number of Bulk Text Message providers in the US (such as Nexmo) enable businesses to rent different types of phone numbers for varying prices. These phone numbers are listed below:

  • Virtual Phone Number
  • Toll Free Number
  • Short Code

Consider some of the offers made by Mass Text Message USA providers

1. Free SMS trial

A number of mass text messaging USA service offer a trial session where you can see the way the whole text messaging service process transpires from start to finish. There is a range of free trial offers ranging from a time period of 14 days available from Burst SMS to a free trial through a number of SMS, whether it is 5 SMS to 35 SMS. Other mass SMS providers do charge such as EZ Texting with a minimal cost of US$2.29. Whilst International company MessageBird which does not offer a free trial period. By checking mass text messaging USA providers’ websites, you will see what free trial they offer.

2. Business Bulk SMS Services

Bulk SMS USA companies provide a range of featured Business SMS platforms for sending text messages to customers, clients or employees in a cost-effective, efficient and secure manner. They can be sending a SMS online, importing contacts and managing lists of customers and staff. Bulk SMS USA services are able to integrate their SMS gateway with your website or software using SMS API tools and add text messaging to your business workflow. Business SMS services that are also offered by Bulk SMS USA providers include two-way, online text messaging chat, which is ideal for remote communications and using dedicated SMS numbers to receive inbound SMS and replies to your text messages from customers and employees.

SMS Marketing

As discussed in our recent article for 2020, SMS is very effective as a marketing tool for reaching out to large numbers of present and potential customers through mass text messaging USA providers. 98% of text messages are opened, compared to just 20% of emails. Additionally, SMS messages are more likely to be opened and responded to within just 3 minutes of being delivered. This makes SMS marketing a reliable form of communication particularly for marketing campaigns, promotions, contest, and appointment reminders, as some examples. Furthermore, many SMS providers also offer MMS gateway options which enables businesses to send mass numbers of photos, videos and other visual promotional material to selected mobile phones.

Through the engagement of mass SMS USA companies, you can evaluate how to improve your campaign or promotion by reviewing detailed reports that will assist you to boost better responses. SMS marketing can assist in organising campaigns creations, automated personalisation and unsubscribed management.

Ultimately, SMS marketing is highly effective for any business wanting to improve their customer relationships and brand awareness. Many industries around the globe utilising this messaging platform to connect with their customers in new ways. These industries include:

  • Health
  • Retail
  • Hospitality
  • Real Estate
  • Not For Profits

Learn more about the benefits of SMS marketing for USA businesses in 2020 by viewing our SMS marketing guide below.

 

SMS Marketing Guide >>

 

Mass Text Messaging Frequently Asked Questions

Mass texting also known as Bulk Messaging allows a large number of text messages to be delivered through mobile carriers. This is primarily used by businesses looking to communicate to existing or prospective customers due to the 98% open rate of SMS messages. Mass Text Messaging providers software allow integration with CRM, e-mail or databases. View our 2020 article and infographic here.

In order to send mass text messages via email services such as Gmail, a paid mass texting service provider such as Clickatell, Clicksend and Direct SMS is required. These gateways can plugin through Google Apps (or any other mass text message app) to Gmail contacts, dates and other information and send text messages. Rules can be set to determine and customise these bulk Text Messaging messages.

Sending mass text messages via computer is simple when following these 4 easy steps:

  1. Connect mass text messaging software from a text message provider to your PC computer or Mac
  2. Import contact lists and set the logic of who will be contacted from the mass SMS messages
  3. Create the custom SMS templates and rules for future messages
  4. Activate the account to commence the campaign

Many businesses may ask the question of how to send mass text messages. A mass text messaging program is able to use specific or originating short code or long codes methods to be able to distribute large volumes of text messages to a mobile phone or mobile devices (including both iOS or Android devices) at a specified time.

Text messaging directly to a user’s phone is becoming more important than ever in 2020. By using a mass texting sender, you are able to send large number of a text message at any time. SMS marketing is an ideal tool for businesses, large or small, who want to be assured that they can reach their target audiences effectively.

 

Background To This Mass Text Message Comparison Table

Mass SMS marketing has become a highly effective form of communication, with many American businesses utilising this two-way communication to form long lasting relationships with target audiences. Every SMS service provider in USA uses an SMS gateway to send SMS messages to a target audience’s cell phone – whether it be to clients, customers or organisations.

An SMS comparison table has been developed to identify and compare the services and products offered by these SMS providers by means of an independent yet well analysed SMS Bulk Comparison Table. The information has been summarised into a simplified, readable, and easy to follow tabulated format to provide you with key information on selection criteria such as message distribution costs, networks availability, composing online to single and bulk recipients, credit availability, service support and so on.

It should be stressed that the information provided in the table should only be used as a guide as prices and features may be updated at any time by the SMS Gateway providers’ websites without any prior notification. This comparison website also reviews Twilio, Textedly Trumpia, Clickatell, and Wholesale SMS but they did not make the short-list to five providers in this particular comparison.

About This Mass Text Message Comparison Table

After working with SMS providers over several years, the authors of this site understand how time consuming and difficult it can be to compare mass texting services. To simplify the process, a set of criteria was created to suit most American businesses needs. The information on the table came from the American text message websites. In some occasions the providers were contacted to verify information and some providers recommended provide an affiliate payment for traffic to their inventory. We also have a how to guide and a companies check list on our site.

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