SMS Gateway Providers

Companies use an SMS gateway provider to send and receive text message communications via a mobile network through CRM software, emails or a computer. This requires the use of an SMS gateway provider’s API software to send high volume text messages in the United States and world wide at bulk SMS rates.

View the list the leading American SMS gateway providers below updated on 11/02/2019.

SMS Gateway Icon


  • Pricing
  • Message Sending From
  • No Contract
  • Setup Fee
  • Monthly Fee
  • Payment Modes
  • Features
  • Developer API
  • Web SMS Platform
  • Email to SMS
  • Two-way SMS
  • Carriers
  • Direct/Hybrid Carriers
  • Reliability
  • Uptime Guarantee
  • Spam Compliance
  • Monitoring
  • Security Policy
  • Dedicated virtual no.
  • Customer Support
  • Phone Number
  • Email contact
  • Live Chat
  • Free Trial
  • Real time reporting
  • Location
  • Range of Clients
  • Location base
  • ClickSend
  • SME/Large
  • $0.0071/SMS
  • Prepayment & Invoice
  • Global
  • Direct
  • 100%
  • $3.86/month
  • 1800 Number 24/7
  • Perth

  • 4 Reviews
  • Message Bird
  • Large companies
  • $0.005/SMS
  •  
  • Prepayment
  • Global
  • Both
  • 99.95%
  • $0.50p.m.
  • Not Available
  • Overseas

  • 24 Reviews
  • Bulk SMS Gateway Logo
  • Medium Sized Companies
  • $0.0288/SMS
  • Prepayment & Invoice
  • Global
  • Both
  • 99.99%
  • 1300 Number 24/7
  • Bulk SMS Gateway Logos
  • Melbourne

  • 913 Reviews
  • Burst SMS Gateway Logo
  • SMS/Large companies
  • $0.019/SMS
  • Prepayment
  • Local
  • Both
  • 99.90%
  • $9 per month
  • 1300 Number
  • 14 days
  • Burst SMS Clients
  • Not Available

  • 79 Reviews
    Visit Burst SMS
  • burst sms
  • SME/Large companies
  • $0.0075/SMS
  • Prepayment
  • Local
  • Not Specified
  • 99.99%
  • 1800 Number 24/7
  • Overseas & Melbourne

  • 18 Reviews

ClickSend Is America’s Best SMS Gateway Provider

ClickSend Bulk Text Message LogoBased the essential elements that matter to American businesses, ClickSend is the leading mass text messaging provider based on their:

  • Low bulk text message prices from $0.0092 per SMS (cheapest price guaranteed)
  • Capability of mass distribution of text messages within a short period of time
  • 100% Reliability SLA guarantee
  • Uses reliable, direct telecommunication carriers
  • Provision of reseller SMS discount
  • Availability of SMS distribution globally to various industries

ClickSend SMS Website

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How Does ClickSend Bulk Text Message Pricing Compare?

ClickSend have exclusive pricing for businesses in the United States with the prices of outbound SMS messages shown to the right. All in bound text message responses are always free.

The only additional fee for mass text messaging services is associated with a dedicated number. This costs $5 per month with no setup fees. A business can also decide to purchase a dedicated short code phone number $1700 per month. A provider can also choose their own number when available. Getting a dedicated number simply takes minutes with ClickSend, therefore enabling time efficiency for American businesses.

All prices shown on the table to the right and the ClickSend website excludes taxes.

When the ClickSend prices were compared to the other bulk text message providers and network operators, the results showed that ClickSend’s offerings were amongst some of the lowest costs.

When comparing the pricing schedules for a range of mass text messaging providers, the price variance can be as high as 60%. This variation can be based on the networks and service level agreements offered by the provider. It can also be based on set-up fees, contract duration requirements and other fees charged on-top of usage. It should be noted that ClickSend has no contract or set-up fees. Two-way SMS service where both an SMS is sent and received also have no additional charge. This means that it can reduce overall text messaging costs as some providers charge for each text message received for such type of communications.

Overall, ClickSend’s charges are extremely competitive at most usage brackets compared to their competitors. This is also reinforced with large batches of text messages where ClickSend is prepared to discuss possibly of matching against any other mass SMS providers to win the business. Of course, such cheaper pricing is based on comparable volume. ClickSend ensures that their prices are regularly checked against competitors and adjusted so customers always get the best deal. They promise they will beat any cheaper quotes.

Is ClickSend Suitable For Premium Text Message Requirements?

While ClickSend offers the lowest prices (as proven by their price beat guarantee), they also have the best service level agreement of 100% up-time guarantee.

The 100% SLA is why not only USA companies but some of the largest global companies including Uber, Siemens and Intel rely on ClickSend. They also have a high capacity network ensuring that critical time-sensitive text messages are delivered promptly. This network is not only USA-wide but global allowing for international SMS delivery also leading ClickSend to be one of the leading providers.

ClickSend Text SMS Messages Clients

What Business SMS Customer Support Does ClickSend Offer?

ClickSend head office is based in Perth, Australia. There is no need to visit the location to setup an account with a 1800 number operating on a 24/7 basis. This is much more superior than other similar type of SMS bulk providers who either offer two numbers:

  • (832) 843-8000
  • (844) 859-29111

It’s worth noting that ClickSend may appear to be a cheap ‘no frills’ provider but they have services equivalent to premium providers with a lower per unit text message cost. Their customer service personnel are well trained and will provide all the technical assistance for developers setting up their SMS campaigns or an SMS API. ClickSend also provides customers with an online messaging service to provide immediate assistance.

What SMS Gateway And Bulk Text Message Services Does ClickSend Offer?

When it comes to mass distribution and the use of reliable gateway provider, it can be seen that ClickSend provides a high-speed connection through their direct telecommunication carriers rather than using both direct and hybrid carrier networks. Their gateway routes are through major carriers including Verizon and AT&T. The SMS Gateway capacity is able to match major SMS firms with over 7 million text messages delivered weekly. ClickSend states that text messages are delivered within a matter of seconds with an SMS Gateway up-time of 100%, which is a real asset compared to other similar bulk providers.

Mass text messaging can be distributed in a number of different ways, including:

1) Web SMS

The Web SMS option allows companies to send mass text messages from their PC with no software download requirements. All the core features to send text messages exist with individual or mass text message options available. For mass SMS campaigns a business simply needs to upload contact lists online and a large-scale SMS broadcast can commence. This will enable mass text messages to be sent and stored either temporarily or permanently on a user’s sim card.

2) SMS API

For American businesses that have their own CRM software or messaging infrastructure, the SMS API may be the optimal solution. The SMS API integration is relatively easy, allowing firms to automate messages using the company’s existing software systems. The SMS API can be accessed using the majority of programming languages with a SDK in PHP available on their website.

3) Email To SMS

The Email to SMS gateway through ClickSend is compatible with any email provider, including Gmail, Microsoft Live Mail, and Outlook. Using e-mail packages, SMS marketing campaigns or even SMS reminders can be sent, which include free deliverability reports. No extra software is required to use this method with users just requiring to forward the message to the number in the subject line.

ClickSend SMS Website

What Is An SMS Gateway?

SMS gateway enables a computer, CRM, or email system to send and receive mass text messages. This is done through reliable telecommunication network operators. Communication messages are sent through USA’s leading Short Message Services (SMS) mobile networks. This enables businesses to send and receive text messages to individuals, or a large number of contacts they wish to target.

SMS Gateway Applications:

  • Web SMS or Online SMS Gateway – no additional software required
  • Email SMS – integrating SMS with e-mail software
  • API and Rest API SMS Services – utilising existing CRM software or business applications

Users should note that the SMS (text message) has a 160 character limit. Therefore, messages exceeding this limit will be split into multiple messages, which may result in higher charges. Additionally, the speed and price of text messages sent will depend on the route taken by the major USA mobile network and provider.

What American Regulations Should I Consider?

When sending any text message campaign within USA, you must meet the Federal Trade Commission CAN-SPAM Act (2009). Within the United States, the law states that no company can send legally unsolicited electronic messages. This applies to text messages or email through gateway with the following main guidelines:

  1. Don’t use false or misleading header information.
  2. Don’t use deceptive subject lines.
  3. Identify the message was an ad.
  4. Tell recipients where you’re located.
  5. Tell recipients how to opt out of future text messages sent by you.
  6. Honour opt out requests promptly.
  7. Monitor what others are doing on your behalf.

In terms of compliance, the US SMS provider must feature a strong privacy policy, be compliant to the CAN-SPAM act, have detailed terms and conditions, and identify a policy for acceptable use. To learn more about direct marketing compliance and security, you can visit the Federal Trade Commission web site for more details.

Tips For Sending Business Text Messages

Whilst the limit for text messages is 160 characters, research has shown that shorter, concise text messages perform the best. Thus, it is recommended that messages don’t require the recipient to scroll, as these receive the highest open rates.

A mobile phone is a personal device, therefore, businesses must respect the audience’s personal space. Mass text messages that are unexpected can be intrusive and not read correctly, therefore businesses should ensure the messages are functional, yet courteous. Businesses can use customisation tools to help maximise relevance and time mass text messages so customer’s don’t receive message at bad times!

Whilst mass text messages are highly effective, businesses must not use bulk SMS gateways too frequently as a marketing channel. American businesses should aim for less frequent, concise messages to ensure that audiences don’t unsubscribe. Businesses can utilise other marketing channels such as emails to spread their communication messages across multiple platforms.

Ensure your message delivers useful information such as reminders, alerts, or special offers. As long as the message is sent with a legitimate purpose, audiences will want to continue to receive them in the future.

The resellers SMS process has become a popular way for “resellers” to purchase text message credit from bulk SMS providers which they then resell to their customers in smaller batches. Bulk SMS gateway providers such as ClickSend provide specific resellers SMS plans.

Premium SMS Providers

Premium direct gateway carriers enable businesses of any size to send text messages to customers, staff members and stakeholders. Messages will be sent directly to the leading US text message service providers. A text message gateway enables a computer to distribute and accept text message transmissions to and from a telecommunications network. Most text messages are routed into the mobile phone networks. ClickSend is an SMS gateway provider which uses a direct carrier.

SMS API Text Message Gateway

Businesses should consider a reliable premium SMS text message gateway provider if they have any of the following requirements:

  • Text messages which are time restricted or reliant
  • Text message alerts
  • Text messages with private content
  • Importance on recipient’s ability to reply
  • Marketing communication campaigns
  • Reminders or alerts for appointments and bookings

SMS Gateway USA Flow Diagram

What Is An SMPP Gateway?

SMPP gateway (Short Message Peer to Peer Protocol) is widely used within the telecommunications industry. It exchanges text message services between Short Messaging Entities (ESME) or Short Message Service Centers (SMSC). A level-7 TCP/IP protocol guarantees fast and efficient SMS message delivery. The SMPP can send and receive text messages from mobiles, including CDMA, UTMTS, GMA and UMTS phones.

How Can An American Business Integrate An SMS API?

Utilising an API is common for businesses in United States that have large-scale communication requirements. Developers can connect to the SMS gateway through their preferred API, from SMPP, Java, .NET, PHP or SOAP. Most providers will support SDKs through documents, sample cost, and reusable libraries. Businesses must ensure they choose a provider that encompasses support levels that match their understanding of the SMS API. Some businesses may need more of a hands-on approach.

When setting up an API, the text message (SMS) provider will supply a sample code. This will allow a business to connect to a SOAP API regardless of SMS API language preferred. A provider like MessageMedia has samples including o Java, GitHub in C3, Bash & Python, and PHP. Other languages such as Powershell, C++, and Ruby can also be utilised. When opting for a provider, businesses should ensure they talk to their support team and specialist SMS API technical support team of further information.

What Are The Benefits Of An SMS API Integration To A Text Message Platform?

API integration is so popular because:

  • Two-Way Messaging: The ability to send and receive text message to and from American SMS networks.
  • Message Tagging: A two-way mass text message feature that reports on the application that an outbound message reply corresponds to.
  • Delivery Reporting: Ability to track the text message’s exact time it is received by a mobile, providing businesses with a full delivery audit-trail.
  • Validity Period: Ability to specify how long a text message should be valid for. After this specified time, if an SMS has not been delivered it doesn’t get delivered, thus saving businesses money on invalid mobile numbers.
  • API Web Push: Real-time delivery of inbound text messages to a URL for quick replies of staff and customers.

SMS Gateway Frequently Asked Questions

An API allows simple query parameters via URLs that provide SMS gateway instructions to send text messages. This can be enabled through scripting language such as PHP that can be integrated to web forms and other applications.

SMS is abbreviated for Short Message Service. It’s a communication method that allows mobile phones to communicate with each other. An SMS gateway also allows computers and e-mails to send and receive text messages on a large scale, making it suitable for businesses world wide.

A text message gateway acts as a relay. It translates from one protocol to another through SMSCs (SMS centres). SMS centres include wireless networks that handle forwarding, routing store and other SMS gateway operations ensuring the messages are delivered to the destination mobile phone.

SMS integration is when businesses use their existing database or CRM to target their customers through an SMS Gateway service provider. This can include targeting customers with promotions, news and other information. This integration can use automation to communicate with customers at various forms of the consumer life cycle.

SMS means Short Message Service while MMS means Multimedia Messaging Service. This is the next level of a text message allowing video, audio and picture content to be sent to a mobile device. Sending an MMS can lead to a premium price depending on the text message gateway used.

E-mail security gateways have gained popularity as they monitor the e-mails that are processed to be sent to mobile phones. They can assist in preventing unwanted content from been delivered that can be caused by phishing attacks, SPAM and malware.

This depends on the regulation of the country you operate in and your provider. Most countries require providers to have an opt-out functionality and ways to contact the SMS sender. Ensure you meet these requirements to remain compliant. According to the United States Trade Federal Commission, you must not use misleading or false information, and therefore must have transparency when sending bulk text messages to customers.

 

 

Free Trial Offers To Test SMS Gateway USA providers

Some SMS gateway providers in the US provide free trial periods to enable businesses to assess the functionality, reliability and efficiency of the SMS gateway. Trials can vary from 5 SMS to 25 SMS free of charge, depending on the providers offer. ClickSend and Burst SMS offer a free trial based on number of text messages or a set period of time.

Integrate SMS By SMS Gateway USA Providers

With the use of flexible SMS API, gateway providers in the United States can integrate SMS services into their systems for optimal functionality. New SMS integrations can often be added later on. Most of the providers within the SMS gateway list have an API that can send more than 100 text messages at any one time. For example, a business is able to check the balance and delivery status of a single or group of text messages without the need to login to a web interface. The official Microsoft ASP.NET Site is available for PHP, Ruby and .NET. There is no concern about shared resources as These providers have dedicated SMS API servers, therefore shared resources isn’t a concern. This allows text messages to be sent and received with efficient, reliable distribution. A majority of USA providers have quick integrations, and connected with applications such as Campaign Monitor, MailChimp, Zapier, and Infusionsoft.

Text Message Gateway USA Services on offer

A US text message gateway is an online platform that provides a business with the ability to send mass text messages within seconds to a particular audience in their contact lists. A gateway platform acts as a communication channel between the user and the telecommunication network. There is both premier and hybrid telecommunication services, however the hybrid services tend to be cheaper overseas providers are known to be less efficient than those within USA. Many of the gateway USA providers such as ClickSend use highly reliable carriers, have an up-time of 99.9%, and have a 100% money back guarantee. Most American text message gateway providers have customer care centres in the USA. This enables them to respond quickly to any question or concerns surrounding the distribution of mass text messages. Providers also supply an SMS service that engages with customers and enables the ability to track and measure campaign performance.

About This SMS Gateway List

Our comparison analysis was updated on February 2019. The comparison table displays the five USA providers that were analysed. Other SMS providers were also considered such as MessageMedia, Nexmo, SMS CentralWholesale SMS, EZ Texting, Clickatell, and ClickSend. The information was sourced from the web SMS provider’s websites, however as this information is not automatically updated it is recommended that you verify the data with the provider’s website. Our mission is to help making your decision of selecting an SMS gateway provider one that is easy and perfect for you and your business.

USA SMS Gateway List

Compare Text Message Gateway Provides Designed For American Businesses.

Rating: 4.6
Reviewed by Min Lew

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